X is the ideal social networking site for short news items and updates. This social media platform is the best place to build a big online following, and if your content manages to go viral, you have the chance to become national news. However, the question on the minds of social media managers is, “What are the best times to post on X to gain more engagement or conversions?
Lucky for you, in this post, I will look at the best times to post globally on Twitter (X) to attract the most attention from your followers and customers alike.
Key Points:
- Twitter (X) posts that are made during the weekdays get the highest engagement, with specific optimal times varying by day.
- Weekends, particularly Saturday mornings, are typically less effective for engagement, as users are less active online.
- Leverage X’s native analytics to monitor and determine the optimal posting times based on your specific audience’s engagement patterns.
- Videos receive the highest engagement on X, making them a key element of your content strategy.
- Ensure your Twitter profile is complete and attractive, including a high-quality profile picture, cover image, and a comprehensive bio with a link to increase follower growth and engagement.
What To Consider Before Posting On X?
It requires careful preparation to reach your audience and to investigate the ideal times to post on social media. To optimize the performance of your content across all channels, each platform requires a planned strategy. Here are some things you should first address before you begin:
Which audiences are present on X? You can better understand your posting strategy by identifying your viewers clearly.
What is the time zone of my intended audience? The time zone can affect the audience. To organize your time and energy effectively, it is crucial to determine the optimal periods for the time zone in which your target audience resides.
When is the day’s highest engagement rate? Not only do you need to monitor when your consumers are most engaged, but you also need to keep an eye on events, trends, and influential people to determine what content is getting the most attention. The information provided here will assist you in identifying significant windows.
Best Times to Post On Twitter (X)
Twitter has over 556 million active monthly users, so if you’ve ever needed an excuse to plan your tweets, now is the perfect moment to do so. Now let’s look at the best times to tweet on X.
What are the best times to tweet on Monday?
The best time to tweet on Mondays is at 11 a.m. Additional peak hours are at 4 a.m. and 4 p.m. when work is winding down.
What is the best time to tweet on Tuesday?
On Tuesdays, the best time to tweet is at 11 a.m. Additionally, effective times are 4 p.m. and 9 a.m.
What is the best time to tweet on Wednesday?
On Wednesdays, the best time to tweet at 12 p.m. is the best time to post on Twitter. Additionally, 3 and 4 p.m. are other good times to tweet.
What is the best time to tweet on Thursday?
On Thursdays, the best time to tweet is at midnight or 12 p.m. If you’re not a night owl, then 10 and 11 in the morning are excellent times to post.
What is the best time to tweet on Friday?
On Fridays, the best time to tweet is at 11 a.m. You should include 12 a.m. and 1 p.m. in your posting schedule as well.
What is the best time to tweet on Saturday?
On Saturdays, 8 p.m. to 10 p.m. is the ideal time to post on Twitter to generate the most engagement.
What is the best time to tweet on Sunday?
On Sundays, 7 p.m. is the ideal time to post on Twitter. Another favorable time to tweet is at midnight and 3 p.m.
How To Determine The Best Time To Post On Twitter (X)
Keeping up with emerging trends and content formats could help you identify new methods to connect with your audience or even target demographics and personas you hadn’t previously considered.
How To Determine The Best Time To Post On Twitter (X) With Analytics
Use these steps to determine the ideal times to post using desktop native X analytics:
- Log in to Twitter, and from the homepage, select More, then Analytics.
- An overview of your profile and posts can be seen when you automatically land in the Twitter analytics dashboard.
What Is The Best Content To Post On Twitter (X)?
Video content on X has the highest level of engagement. In 2023, the X team expanded its video offerings to include live streaming and video downloads (available to X Premium subscribers only).
Additionally, it’s interesting to note that, on X, text-only tweets are still the second best way to increase Twitter interaction, after videos. However, retweets, links, and photographs have the least amount of engagement.
How to Get More Followers and Engagements on Twitter
Check all the boxes below if you wish to expand your audience and gain more followers on X.
#1. Optimize your Twitter profile:
Having an incomplete or shabby profile will not bring you any new followers. Ensure that your Twitter bio is comprehensive, includes a link-in-bio URL, a high-quality profile picture and cover image, and is complete.
#2. Comment on global events:
People can get the most recent, real-time news and commentary by visiting X. Give your thoughts on anything that is gaining popularity in your niche.
#3. Post-visual content:
Video works best, but you should experiment with different images and designs to see what appeals to your audience.
Read Also: Audience Targeting: What It Is, Why You Need It and Best Tools to Use
#4. Engage with your followers:
Keep in mind that Twitter is a social media site; so you should connect with other Twitter influencers and creators in your niche and interact with your followers by answering their messages and comments.
Read Also: What Is a Good Engagement Rate on Instagram?: Proven Strategies for Authentic & Organic Growth
#5. Embrace powerful hooks:
Captivate readers’ emotions by making a powerful claim, posing a direct question, presenting an astounding fact, or leaving the reader with a tantalizing glimpse of a tale in progress.
#6. Tell true stories:
By providing relatable content about your life, you may establish a human connection with your audience.
#7. Maintain coherence:
If you’re serious about expanding your following, post once a day, or more often if you have the time.
#8. Pay attention to your analytics:
Take action and learn from your metrics by using the analytical tools as stated.
Check out our Social Media Content Calendar Template to help you manage your accounts:
#9. Consider X Premium:
You should sign up for the extra benefits that come with being a premium subscriber if you’re serious about getting attention for your creative account or small business on 𝕏.
X Premium has additional features like ID verification, Media Studio, a larger reply priority, fewer ads, the ability to apply for creator subscriptions and ad revenue sharing, and a verification checkmark.
What days are the best to tweet on X?
Note that tweet engagement is higher on Wednesdays, Thursdays, and Fridays than it is on other days. Simply try to stay away from weekends.
Read Also: HOW TO GO VIRAL: Top Ways to go Viral on Tiktok, Instagram, Twitter & Youtube
How often should I post on Twitter?
On Twitter, things move quickly, and a tweet doesn’t stay up for very long. Posting several times a day is advised to maintain visibility and a strong presence. Therefore, you should aim at tweeting three to five times daily, though this can change according to your audience and niche.
What time is Twitter most active?
Twitter’s peak hours are 8 a.m. to 10 a.m. on weekdays, 6 p.m. to 9 p.m. on weekends, and early afternoon to evening, 11 a.m. to 5 p.m. on weekdays.
What Is the Worst Time to Post for Twitter Engagement?
Weekends are usually the worst times of the day to post on Twitter. People often spend less time online during the weekend, so your content may struggle to draw readers in.
What are the best times to tweet on Fridays?
Friday at 11 a.m. is one of the finest times to tweet generally and the best time to post on the platform. You should include 12 a.m. and 1 p.m. in your posting schedule as well.
Does the time at which you tweet matter?
It does matter, yes. As new tweets are posted, users can now view them on their feeds; however, they are quickly replaced by other tweets. For your audience to engage with your tweet, you must tweet when they are present.
Is Twitter good for marketing?
Yes, Twitter is one of the most popular social media platforms for marketing. Over 500 million people use the platform regularly, relying on it for news and the most recent developments.
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