As Instagram continues to explode in popularity, it hit one billion users in 2018, and so does the visibility and reach of influencers. Amongst these, you can find your must-follow lifestyle influencers on Instagram, which has attracted a large, engaged audience due to the great content and voice of the creator.
Many of these accounts have a particular niche that makes them attractive to a specific demographic profile; most of the time, they are lifestyle influencers.
For example, some accounts post nothing but delicious, beautifully presented food. Some accounts take it further within a particular category, focusing only on baked goods or artfully arranged cheese boards.
Additionally, these lifestyle influencer accounts appeal to brands that align. If you’re a company that sells cookies, working with an influencer who only posts about baked goods makes a lot of sense. While this makes a lot of sense, brands sometimes pass up the opportunity to work with top lifestyle influencer accounts because they’re too “general.”
Nothing could be further from the truth! Lifestyle influencers can be incredibly versatile accounts to work with, which makes them the perfect partners for any brand. Let’s explore the world of these top lifestyle influencers on Instagram and see how they shape our lives.
But before we list these top lifestyle influencers on Instagram, let’s understand more about a lifestyle influencer.
Key Points
- A lifestyle influencer is someone who has built an impressive following through social media by sharing personal content.
- Lifestyle influencers develop a personal brand based on their lifestyle and offer advice and inspiration to their audience.
- Typical characteristics of a lifestyle influencer include integrity, engagement, and creation of content.
- Some of the reasons why brands collaborate with lifestyle influencers include extremely relatable content, marketing versatility, and engaging & relevant content.
- One of the simplest ways to contact a lifestyle influencer is to contact them directly and try to negotiate a partnership.
What is a lifestyle influencer?
A lifestyle influencer is someone who has built an impressive following through social media by sharing personal content. The content could be anything from food to travel tips, beauty and fashion advice, or even home decorating ideas. Lifestyle influencers develop a personal brand based on their way of life and offer advice and inspiration to their audience.
– Typical Characteristics:
- Integrity: Lifestyle influencers are often honest about their lives, making them relatable and trustworthy content.
- Engagement: The users actively interact with the followers via comments, social media messages, and interactions.
- Creation of Content: For lifestyle influencers, high-quality videos, photos, and written content are essential.
What Are Different Types of Lifestyle Influencers?
Each lifestyle influencer focuses on a different aspect of life. Knowing these categories helps you determine the type of lifestyle influencer that you want to be or follow.
- Fashion and Beauty Influencers: Fashion and Beauty Influencers share the newest fashion, beauty, and skincare trends. They also provide style and fashion inspiration and tutorials.
- Travel Influencers: Travel influencers share their travel experiences and explore destinations. Their content often includes travel guides, tips, and beautiful photography.
- Influencers in the Fitness and Health Industry: Influencers in the Fitness and Health Industry promote healthy living through workout routines, nutrition tips, and motivating content. They share workout videos and healthy recipes.
- Influencers of Home and Décor: They share tips on home decor, DIY, and interior design. These influencers inspire their fans to design beautiful, functional spaces.
- Parents and family influencers: Parents and family influencers offer insights into family life and parenting. These influencers offer tips about raising kids, participating in family activities, and balancing family and work life.
Why Do Brands Collaborate With Lifestyle Influencers?
Below are some of the reasons why brands collaborate with lifestyle influencers:
#1. Extremely Relatable Content
Unlike celebrity influencers, lifestyle influencers are regular, everyday people with whom the masses can easily relate. Their posts provide stuff that is relatable to regular people. Yasmin O’Connor is a typical mom influencer in Ireland who blogs about her family’s daily life and goes by the Instagram handle (@glitter_mama_). Some of the subjects this mother discusses on her account include the kids’ naptime routine, a cool trip, their Football practice, a regular day for mom and the kids, healthy diets and foods, etc.
Since most women can identify with this material, the mom influencer has successfully developed a sizable network of moms who value and trust her content. Women will buy a few baby products just because of a single recommendation from Yasmin.
#2. Marketing Versatility
For many brands, lifestyle influencers are a good match. They can collaborate with almost any brand since they are adaptable. While some influencers focus more on a single niche, they are sufficiently adaptable to advocate a range of goods within that field. As these influencers are humans, they can ultimately market the basic utilities we use daily.
#3. Engaging & Relevant Content
Lifestyle Influencers constantly provide stunning, relevant, and high-caliber content, which has led to their sizable fan following.
When brands collaborate with Lifestyle Influencers, they reach a wide range of audiences and appeal to the masses. These lifestyle influencers create fantastic content around the brands’ services and products while persuading their audience why they should buy them.
In addition, lifestyle influencers, as opposed to celebrity influencers, offer better value for money because they produce high-quality work at lower prices. Brands should also consider that while sponsored Ads help you reach a certain number of clicks and impressions at a very high cost, a Lifestyle Influencer helps you reach a far higher number at a nominal cost and a vast outreach.
How Do You Work With Lifestyle Influencers?
There are a few ways! One of the simplest is to contact them directly and try to negotiate a partnership. Unfortunately, this involves a lot of time and back-and-forth.
Even worse, as this influencer category has skyrocketed in popularity, so have their rates. You could always pay someone else to negotiate for you, be it hiring a dedicated social media manager or paying an agency.
These options can be even more expensive, though, and fundamentally, they’re still doing the same thing—spending a lot of time sourcing influencers, reaching out manually, negotiating rates, posting schedules, and tracking it all on some horrifyingly large spreadsheet.
And finally, you can always use a curated network-like trend, which automates most of the process.
How to Become a Lifestyle Influencer
Becoming a lifestyle influencer can be an exciting endeavor. You can inspire your audience, share your passions, and generate income. Follow these steps on the checklist guide I provided below to make your lifestyle influencer journey a rewarding and successful one:
How to Become a Lifestyle Influencer Checklist
Must-Follow Lifestyle Influencers on Instagram
Lifestyle influencers cover many topics, from beauty and style to health, food, and daily workouts. Here are our must-follow Instagram lifestyle influencers.
#1. Amrah (@Thebeautyelite)
Amrah, a lifestyle blogger and influencer on Instagram (@thebeautyelite), is an English girl who lives in the US. Her page shares her journey around America and her skincare routine and has 240K followers.
Her Instagram account features a lot of content about cosmetic products and skincare routines to make makeup easy. We can call her a beauty influencer, too.
#2. Guillermo J Guajardo (@Gjgunit)
The certified international drone pilot from the US is now one of the top lifestyle influencers. He shares daily photos and videos of his family trips and updates on his way of life.
He has 420k followers on his IG account, which attracts people interested in how their baby is raised in their adventurous lifestyle.
#3. Tanya Zielke
Tanya is among the most popular lifestyle influencers, with 1.4M TikTok followers and 231K Instagram followers. Her content focuses on her life as a mom and wife. She documented her whole pregnancy online, posting videos from her gender reveal party and about how to pack a hospital labor bag. Tanya also posts tips on beauty and home decor.
#4. Todd Anderson (@Toddanderson42_)
Todd Anderson, one of the top Instagram lifestyle influencers, aims to assist his 117K followers with strength, sleep, and human performance.
He has been an athlete ambassador for C4 Energy drinks for quite some time and is the founder of @dream.recovery.
#5. Augusto Bartello (@Augustobartelle)
Augusto Bartello, our next lifestyle blogger, has found his passion for heights and depth in skydiving.
His daily life – fighting alcoholism to reach heights, has made his main battle to inspire others through his Skydiving Supporting Sobriety program.
Although he is an American influencer with 51K followers, his message transcends national borders as one of the greatest lifestyle influencers.
#6. Cassandra Farley (@Cassandrafarleyphoto)
Cassandra Farley is a professional wedding photographer based in Utah, the US.
Besides her photos and videos of weddings, her photography tips and her personal life with Ben make her account with 26.1K followers a must-follow on Instagram as one of the best lifestyle influencers.
#7. Shelly Cannon (@Shellycannon)
The content list on Shelly Cannon’s IG account seems unceasing, including positive thinking, powerlifting, food, a healthy mind and life, trips, photoshoots, motivational thinking, regular training, and fun.
With about 24.2K followers, this competitive athlete seems to be one of the greatest lifestyle influencers on Instagram.
#8. Mo Sheik (@Mo.Sheik08)
Mo Sheik has become one of the famous lifestyle influencers on Instagram with his passion for travel, food, and sharing his lifestyle, as well as his expertise in sales and investing.
He is in Minnesota, the US, and has about 10.2K followers on his IG account, which is open to collaborations and partnerships.
#9. Carlinhos Maia(@Carlinhosmaiaof)
Son of Maria and Virgílio and Businessman Carlinhos Maia is another must-follow Brazilian influencer who shares great content about his lifestyle.
On top of travel pictures, he boasts about his cooking skills, TV appearances, and time spent with his significant other. Also, he is involved in social justice projects in Brazil. He has over 27M followers on Instagram and perfectly suits big companies for collaborations.
#10. Simeon Panda(@Simeonpanda)
The last on our list is Simeon Panda. Simeon is a world-renowned bodybuilder and fitness specialist. He enjoys posting photos of himself working out and flexing his muscles. Simeon has won several bodybuilding competitions.
As one of the top lifestyle influencers, he also works with fitness supplement manufacturers. He also owns a fitness gear company. It’s fair to say that he can also be called an amazing fitness influencer.
What Are the Challenges That Lifestyle Influencers Face?
Although being a lifestyle blogger may appear glamorous, it has its challenges.
- Maintaining authenticity: Authenticity and sponsored content are often difficult to reconcile. Influencers should ensure that their partnerships align with their brand while remaining authentic to their audiences.
- The Content Creation Process: Creating high-quality, consistent content is demanding. Influencers face increasing pressure to be creative, relevant, and meet the needs of both their brand partners and followers.
- Privacy concerns: Privately issues may arise when individuals share their personal lives. Influencers need to maintain a delicate balance between engaging audiences and maintaining their personal boundaries.
- Ethical Concerns: Lifestyle influencers are responsible to their fans and the brands they represent. Ethics include honesty, review transparency, and respect for others’ cultural sensibilities.
Future Trends of Lifestyle Influencing
Influencers’ roles are changing constantly. Influencers that stay ahead of the trends are more likely to be successful.
- Video Content: Videos, such as vlogs, tutorials, and live streaming, continue to be popular. Platforms like YouTube, Instagram, or TikTok are essential for video content.
- Sustainability: The importance of sustainability and ethical practice is growing. Influencers who advocate eco-friendly products and lifestyles are gaining traction.
- Niche Markets: Brands are increasingly valued by micro-influencers, often more trusted and influential within niches.
Bottom Line
In conclusion, there are many great lifestyle influencers on Instagram to follow for inspiration. You can learn about new trends or become the new ones by following these accounts. Should you be a brand, they will be the best partners to target the right audience.
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