In today’s digital world, having a strong online reputation is critical for every organization. When I initially began managing my company’s online presence, I quickly understood how difficult it would be to keep up with all of the feedback, reviews, and social media mentions. That’s when I looked into online reputation management (ORM) tools. These tools not only helped me speed up the process, but they also greatly boosted our brand’s image and client trust. In this article, I will discuss the top ten online reputation management tools for organizations in 2024.
What is an Online Reputation Management Tool?
An online reputation management tool tracks discussions across several social networks and assists you in tracking what others are saying about you online. It allows you to rapidly identify unfavorable feedback from many sources, such as comments, mentions, and reviews, and reply immediately.
Sentiment analysis, for example, can assist you in discovering whether individuals have a good or negative attitude toward your brand. Furthermore, its analytics provide statistics and trends on how people interact with your business online, allowing you to keep on top of things and make informed decisions.
Why Does Online Reputation Management Matter?
A strong online reputation may make or kill a business. According to BrightLocal research, 87% of consumers read online reviews for local businesses, with 48% trusting only those with a rating of four stars or higher. This number alone highlights the importance of having a positive online presence. For firms, this entails constantly monitoring and regulating what customers say about them online. Using the correct ORM tools can make this task easier and more enlightening.
The Top Ten Online Reputation Management Tools for Businesses in 2024
Are you ready to improve your online reputation? Check out our list of the best online reputation management tools in 2024.
#1. Social Inbox
Semrush’s Social Inbox software allows you to monitor and reply to customer comments, messages, and mentions on Facebook, Instagram, and LinkedIn from one spot.
Here’s how you utilize it:
Select the project for which you want to manage your social media messaging from the drop-down menu at the top.
Connect your social media profiles by clicking the “Connect profiles” button.
Select which social network you want to connect a profile to.
Finally, input your login information to connect the profiles.
Once you’ve added a profile, you can use the Social Inbox dashboard to manage all of its mentions, comments, and messages.
What We Like
The ability to classify and search through messages using tags makes it simple to keep track of all consumer interactions.
Pricing
The Social Inbox app offers a free seven-day trial. The paid plan is $19.75 per month.
#2. Media Monitoring
Semrush’s Media Monitoring software allows you to track brand mentions across dozens of media. It can categorize consumer comments as good, negative, or neutral.
There’s also the opportunity to set up automated email notifications to alert you whenever your business is mentioned online.
You may use Media Monitoring to track mentions of your competitors as well as your own brand.
Here is how to start:
First, launch the application and enter the keywords you want to track. Next, choose a language (optional). Then press the “Create Project” button.
The program will then search for mentions of your keywords on the web and provide a report.
The “Summary” tab displays your most recent brand mentions as well as a date-based mention volume graph.
To view all of your mentions, select the “Mentions” tab.
You’ll be able to see all of your brand references organized by date.
The checkboxes and buttons on the right allow you to filter the list by category, sentiment, and importance.
Go to the “Analysis” page to learn more about your brand’s reach, how people perceive your company, and the most significant websites that reference it.
You’ll be able to have a greater grasp of the ratio of favorable to negative brand mentions, as well as how your brand’s reach evolves over time.
What We Like
The ability to find influencers who are talking about your business, opens the door to collaborations that can boost your reputation even further.
Pricing
Media Monitoring includes a free seven-day trial that you may use to test the software. The paid plan is $39 per month.
#3. Brand Monitoring
The Brand Monitoring software allows you to monitor mentions of your brand and competitors across the web. While comparable to the Media Monitoring tool, Brand Monitoring focuses more on real-time monitoring, allowing firms to respond to mentions as quickly as possible.
For example, you may set up daily mention digests and custom alerts to be notified of sudden surges in brand mentions.
Mentions can be filtered according to language, country, and other criteria.
Related: What is Brand Monitoring, and Why Is It Important For Your Business?
Here’s how to set up mention tracking using the app:
From the Brand Monitoring app page, select the “Get Started” button.
Choose the “Brand” option.
You’ll now need to develop a brand query. Begin by inputting one or more brand keywords.
Keep the “Exact match” box checked to limit the likelihood of receiving irrelevant references.
If you want to receive an email digest of your brand mentions on a daily, weekly, or monthly basis, put your email address in the “Send email notification” field.
The “Sources” section allows you to specify the sources you want to track.
You can also limit brand tracking to select countries or languages.
Once you’re satisfied with the configuration, click the “Create query button” at the bottom.
The software will then retrieve all of your brand mentions and present them as a list.
Clicking on the “Date Range” drop-down allows you to select a specific date range for which you want to review mentions.
Alternatively, you can use the “Filters” drop-down to narrow the list by language, sentiment, author, and more.
Check out the “Analytics” page for more details on your brand’s reputation.
Here, you can view the total number of brand mentions for the specified date, your estimated reach, overall brand sentiment, share of voice (how your company’s brand awareness compares to that of your competitors), and more.
What We Like
Detailed data on brand mentions, including insights into the geographical distribution of mentions, general brand sentiment, etc.
Pricing
You can use the Brand Monitoring app for seven days free of charge. The premium plan is $49 per month.
#4. Reputation
Reputation management is an excellent solution for firms seeking to monitor and respond to consumer evaluations across the web.
The tool monitors hundreds of review sites. Additionally, you may access all consumer comments from one area via a unified mailbox.
You can simply redirect conversations to suitable team members or share favorable evaluations with a single click on Facebook and X (previously Twitter).
Aside from review management, Reputation can help you track brand mentions on social media. There’s also the Sentiment Map function, which allows you to study brand sentiment and identify trends and patterns in how people perceive your brand.
You may also use the software to monitor competitor mentions and compare your brand’s reputation and performance to the competitors.
What We Like
Reputation’s patented Reputation Score metric provides a single metric for understanding your brand’s reputation. The software also gives tips on how to increase your Reputation Score.
Reputation does not provide pricing information on its website. To obtain a price, please contact the company’s sales staff.
#5. Determ
Determ monitors over 100 million sources to assist you find every mention of your brand online. It employs AI-powered data analysis to evaluate brand sentiment and track how people perceive your brand over time.
It allows you to review all brand-related discussions in one place.
You can select specific sources to track, as well as filter results by language, geography, influencer score, and sentiment type (positive or negative).
Determ’s AI assistant feature allows you to undertake media analysis in seconds to identify trends and patterns.
It can also analyze competitor brand sentiment and share of voice.
You can also create daily, weekly, or monthly reports on your brand’s performance. You will receive them in your email inbox.
What We Like
Determ notifies you of surges in brand mentions. This allows you to capitalize on good emotion while also addressing any concerns that may be contributing to an unfavorable opinion toward your business.
It also provides useful AI-generated insights to help you understand why a certain rise in mentions occurred.
Pricing
Determ provides three plans to choose from: Plus, Premium, and Multi-Brand. Plan price is not publicly disclosed, therefore you’ll need to contact their sales staff for a quote.
#6. Reputology
Reputology is an online reputation management service that allows you to monitor, manage, and analyze online reviews in one place.
It monitors more than 100 review sites and social media channels. Include Google Business Profile and Facebook.
In addition to finding new reviews through the Reputology dashboard, the software may send you automated emails when new reviews appear. This allows you to respond swiftly to each new review that comes in.
What we like
Reputology’s semantic analysis system identifies reoccurring themes and issues in reviews, providing actionable data.
Pricing
Reputology provides a free 14-day trial that you can use to test the software. If you want to continue using the software beyond the trial time, you’ll need to choose one of the paid subscriptions.
- Solo ($110 per month).
- Professional ($180 per month).
- Agency ($400 per month).
- Partner ($2,500 per month).
#7. Mention
Mention is a social media reputation management program that analyzes over 1 billion online sources, including blogs, review websites, social media platforms, and forums.
It operates by tracking the keywords you provide. Note that these do not have to be your brand keywords; you may also follow mentions of your competitors.
The software shows remarks in a format similar to a social network newsfeed.
With a few clicks, you can review and respond to all mentions, as well as filter them by source or reach.
What We Like
Mention distinguishes itself from similar tools by being able to retrieve mentions from up to two years ago. This guarantees that no reference of your brand goes undetected.
Pricing
You may try Mention for free with the 14-day trial offer. Paid plans include Solo ($49 per month).
Pro ($99 per month)
ProPlus ($179 per month).
Company (custom pricing)
#8. Chatmeter
Chatmeter tracks brand mentions from a variety of sources.
It employs machine learning and natural language processing to help you analyze brand sentiment and identify problems before they damage your brand’s reputation.
There’s also Chatmeter’s unique metric, the Local Brand Visibility (LBV) score, which can help you assess your brand’s online visibility and compare it to competitors.
What We Like
Most similar tools require you to manually manage responses to brand references. Chatmeter allows you to use generative AI to generate acceptable responses, which saves you a lot of time.
Pricing
Chatmeter’s pricing information is not publicly available. To obtain a price, please contact the company’s sales staff.
#9. Awario
Awario can scan social media, blogs, news websites, reviews, and forums for mentions of your brand. It explores over 13 billion pages each day and can track references in any language and region.
You can choose between favorable, negative, and neutral mentions. This can help you prioritize your responses.
Awario’s social listening dashboard allows you to quickly examine your business’s online reputation and have a deeper knowledge of brand sentiment patterns.
The drag-and-drop report builder allows you to generate bespoke reports as well.
What We Like
Awario sorts mention by reach, allowing you to focus on the most impactful conversations first.
Pricing
Awario provides a free trial that you can use to test the product. Paid plans contain:
- Starter ($49 per month)
- Pro ($149 per month)
- Enterprise ($399 per month).
#10. Mentionlytics
Mentionlytics is a media monitoring tool that tracks a wide range of online sources, including review sites, forums, blogs, Facebook, Instagram, X, YouTube, and others.
All you have to do is enter your brand name. Mentionlytics will locate your most recent brand mentions throughout the web in seconds.
It is appropriate for both brands and marketing and public relations agencies.
The software automatically classifies mentions as good, negative, or neutral. And delivers the most recent mentions to your email inbox.
What We Like
The virality detection tool notifies you of sudden increases in mentions, allowing you to monitor what’s going on and act accordingly.
Pricing
Mentionlytics’ 14-day trial offer allows you to try the program for free. After the trial period, you’ll have to select one of the five available paying plans:
- Basic ($49 per month).
- Essential ($139 per month)
- Advanced ($249 per month)
- Pro ($399 per month).
- Agency/Enterprise (Custom Pricing)
Template for Online Reputation Management
Ready to take control of your online reputation and ensure your business shines in the digital world? Download our comprehensive Online Reputation Management Template today! This easy-to-follow template will guide you through every step, from setting up monitoring tools to responding to feedback and educating your team.
Don’t wait until negative reviews impact your business. Proactively manage your online presence and build a strong, positive reputation that attracts more customers and drives growth.
Online Reputation Management Template
Key Takeaways
- Tools like Brand24 and Mention help you stay on top by giving real-time warnings.
- Utilizing tools such as Reputology and Trustpilot can help you collect, monitor, and respond to reviews more effectively.
- Sentiment research allows you to understand the public image of your business and handle concerns quickly.
- Online reputation management tools such as Hootsuite Insights and BirdEye enable you to watch your brand across different media, delivering a complete picture.
- Continuously monitoring and altering your methods based on data from tools such as Chatmeter and ReviewTrackers will help you improve your online reputation.
Conclusion
Managing your online reputation entails more than just responding to negative reviews and keeping track of mentions. It’s about creating a positive brand image, communicating with your target audience, and always improving depending on feedback. With the correct management tools, you can leverage your online reputation into a valuable asset. What approaches do you take to manage your online reputation? Please share your views and experiences in the comments below!
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