Showcasing Your Crisis Management Skills on Your Resume
A few years ago, I assisted a client with updating their résumé after successfully managing a huge public…
Brand Assets: What They Are and Why They Matter in Marketing (+30 Examples)
I remember the first time I encountered a brand that truly resonated with me. I was standing in…
The Role of Community Management in Effective PR and Crisis Resolution: A Guide
Community management has always struck me as the heartbeat of public relations—one that powers brand perception, engagement, and…
Analyzing Competitor Marketing Strategies to Strengthen Your PR Approach
Whenever I examine competitor marketing strategies, I feel like I am assembling a puzzle. Each brand has a…
10+ Must-Have Marketing Tools for Efficient PR in 2024
Digital marketing tools are important for businesses to reach their target audience, increase website traffic, and convert visitors…
The Advantages of Over-the-Top Advertising: Why Brands Should Invest in OTT
Are you looking for an effective way to promote your brand or business to a large but well-targeted…
PR Email Tips: How to Connect with the Media Effectively in 2024
If you want to connect with the media effectively, mastering PR emails is a must. Especially with how…
Media Placement Strategies for 2024: A Guide for Getting Your Brand in the Spotlight
Getting your brand noticed is not just about what you say; it’s about where you say it. That’s…
Understanding Branding Archetypes: Which One Best Represents Your Brand?
Branding archetypes are like characters in a story; they help your brand stand out and connect emotionally with…
Top PR Communication Tactics for Crisis Management and Brand Building.
Nothing is more certain than a PR crisis. In a world where issues can come from anywhere, like…