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Read More 9 minute read MMarketing What We Can Learn from the Best Examples of IMC Marketing StrategiesbyOnyinye FavourApril 1, 2025 An example of IMC marketing is when you see a brand’s ad on Instagram, later come across the…
Read More 10 minute read MMarketing Boosting Brand Visibility with Smart Automotive Marketing IdeasbyOnyinye FavourApril 1, 2025 What makes one car dealership thrive while another struggles to get customers through the door? The answer isn’t…
Read More 8 minute read MMarketing Paid Search KPIs: How to Measure and Improve Your PPC PerformancebyOnyinye FavourApril 1, 2025 You’ve probably heard the term paid search KPIs countless times in digital marketing, but what do they really…
Read More 10 minute read PPR PR Partnerships: How to Identify and Work with the Right PR AlliesbyOnyinye FavourApril 1, 2025 Have you ever wondered how PR partnerships can transform a brand? I learned this firsthand while working with…
Read More 9 minute read MMarketing The Ultimate Guide to Organizing Your Email Marketing Database for Better ConversionsbyOnyinye FavourMarch 31, 2025 Have you ever considered using an email marketing database for your marketing system? Well, I’ve tried it, and…
Read More 8 minute read MMarketing The Psychology Behind the AIDA Model and Why It Works in MarketingbyOnyinye FavourMarch 31, 2025 Have you ever wondered why some marketing campaigns effortlessly lead customers to a purchase while others fail to…
Read More 8 minute read CCrisis Management Training For Marketing Employees: How To Build A High-Performing Team.byRejoice ChisomMarch 31, 2025 Based on my personal experience and conversations with other business leaders, I’ve observed that training for marketing employees…
Read More 8 minute read CCrisis Management Crisis Management Marketing: How To Rebuild Customer Confidence After A Crisis.byRejoice ChisomMarch 31, 2025 When managing a brand’s reputation, the true challenge of a crisis goes beyond handling the immediate consequences; What…
Read More 8 minute read PPR The Most Effective Web Advertising Formats to Drive Traffic and ConversionsbyJoyce JudeMarch 31, 2025 I still remember the first time I tried running an online ad. We had just launched a small…