TikTok is one of the fastest-growing apps today and everyone, both big and small brands and creators, has been trying to make a presence for themselves. But to gain that type of exposure and get more followers on TikTok, you need the help of some good old-fashioned TikTok marketing and some extra tips and you’d be on fire!
If you want the best for your account, I suggest you follow this guide to the last sentence. I will be listing 10+ actionable tips and some strategies that can help you get more followers on TikTok. Let’s get to it.
Key Points
- TikTok marketing involves strategies to increase followers and enhance your presence on the platform.
- Growing your TikTok followers boosts reach, brand awareness, and credibility.
- Creating follow-worthy content is essential for attracting and retaining followers.
- Understanding TikTok’s algorithm is crucial for maximizing your content’s visibility.
- Consistently posting and leveraging trends can significantly increase your chances of going viral.
Why Do I Need Followers on TikTok?
While having followers on TikTok might not be the ticket you need to get viral or get successful, a follower count is still beneficial and important when determining how much you want to charge for brand deals and the TikTok audience you can reach. However, the whole process still becomes achievable thanks to TikTok’s algorithm. So just have it at the back of your head that investing your time to grow your followers on TikTok will surely pay off in the long run.
Here are more reasons why you should consider growing your followers on TikTok:
#1. Reach and brand awareness
What the TikTok algorithm does is that it suggests and recommends your content to anybody who follows you. Say you have 100 new followers, those new followers will view your content, both old and new, and that will naturally increase your awareness and views.
#2. Enhanced credibility and authority
Having a large or even a reasonable amount of followers can pose your account and identity as credible and authentic. When new visitors see your page and see the amount of followers you have, they will have a hard time believing that you are credible and your content is also worth following.
#3. Monetisation benefits
Each platform has its own requirements when it comes to monetization, but on TikTok, your follower counts greatly impact your earning potential there. You can also earn by collaboration and when brands see that you have a good number of followers, they will definitely reach out to you. You can also engage in advertisements, influencing, or any other monetization opportunities.
#4. Community building
Building a community on TikTok is only successful when you have a good amount of followers on your account. From those following, you will get to meet loyal fans and personalities who would love to always keep up with everything you do. Those loyal fans will also be interested in purchasing anything you sell to them and hence, you can make a community out of it.
#5. Competitive edge
Every niche tends to have a competitive nature due to the fact that, a lot of accounts might be into what you are up to as well. And, in this case, having a good personality and followers can save you a great deal and also give you a better edge over others in your field.
How to Go Viral on TikTok
Just as I have given you enough reasons why you need followers on TikTok, let’s now get more practical and discuss how you can get these followers in order to enjoy all the benefits I mentioned above. These tips I am about to share with you have been tested and trusted only if you follow the instructions that comes with it.
#1. Make follow-worthy content
The honest truth is that no matter how hard you show up, post contents, engage on other peoples contents, advertise your page and, all there is, if you don’t post valuable contents that your audience will see as follow-worthy and eventually follow you, then you are getting it all wrong. The only time, an audience will follow you is when your content speaks of value.
And by value I mean that it is either doing one of the following:
- Entertaining: Can your content make me glued to my screen with a big grin on my face? Can it make me laugh out loud and want to share with whoever is sitting next to me? Will your content keep me watching till the end of the clip? There are a tons of videos online and people are impatient and won’t think twice to scroll up if your video isn’t giving what it should be giving. So why not make those videos more entertaining?
- Educational: So if your video isn’t entertaining, it should at least be educational. Does your content teach any new tricks, tips, tutorials, or facts in any niche at all? Is it meeting up with that criteria that can make people glued and ready to learn a thing or two from your content?
- Edu-tain: This is an option to even incorporate both in your videos, and that is to say, your videos can also educate and entertain at the same time.
In summary, having a good foundation is the first and crucial step for other growth processes to take place.
#2. Understand TikTok’s algorithm
Just as I stated before, different social media platforms works differently and that includes TikTok. And the fastest way to even grow your followers is to understand how the TikTok algorithm works. Once you master that, you will be able to maneuver what makes it work and then apply those tips to your content.
This will even increase your chances of appearing on the FYP page, because now, you now know what to pay more attention to instead of engaging in trials and errors. It will also save time and increase your chances of going viral quickly.
So all you need to is to take your time, and research. While researching, you should also practice because that’s the only way you channel what you have learnt and be sure they are working or not.
#3. Identify your target audience
To also attract more followers, you will need to identify your target audience to get a better view of what they like and how your contents should be structured to fit their preference and eventually turn them to followers.
To do this, you should first look at your fellow creators, those models and personalities you look up to in your niche, and carefully analyse the type of contents they make, their most viral videos and how you can create something unique yourself.
Then you will also need to think about the kinds of content you’ve been publishing on your other feeds. You can create other contents that will perform well according to the platform.
Lastly, you will need to review your customer persona and carefully trace their likes and dislikes and which of your content did good and which didn’t. At the end of the day, you will see that you have successfully pointed out some points that needs more attention and in turn creating a content that resonates with your target audience.
#4. Post Consistently
I feel like most people concentrate more on the quality of a video and not the quantity. Don’t get me wrong quality can perform a great deal to your account but that doesn’t rule out the need to post frequently. Minimally focus on the quality and still post consistently.
That is the only way you get to know which sounds, themes, topics and hashtags work best for your videos. If you want your brand to stay on your consumer’s mind, post new videos regularly. Aim for at least a good number of quality TikTok videos per week and build on from there.
#5. Pay attention to trends
You see trends on TikTok or any platform at all, don’t overlook it. TikTok is all about trends and challenges. And they are quick steps to grow your account and visibility without much hassle, you only need to discover what’s trending and take advantage of it while it is still trending.
If you research and understand TikTok’s algorithm just as I mentioned earlier, you will find out that TikTok’s algorithm is designed to promote content based on engagement rather than followers. And. due to this reason, trends and challenges are sure ways to go viral on TikTok.
It can either be inform of wordings, or songs, appealing graphics, effects, sounds and many more. And once you get a hang of what’s trending, I would advice you to be more creative to how you use it inorder to attract more visibity.
#6. Promote TikTok videos on other platforms
Why will you limit your TikTok videos to just TikTok when you can increase your visibility on other platforms? To increase your following, its best to practice these ideas:
- Create a link in bio page that includes a link to your TikTok, and use this as your website link on all platforms like Instagram
- Embed your TikTok videos on your website
- Promote your most popular TikTok posts in your newsletter
- Plug your TikTok on your podcast
- Share links to your newest posts in your online communities
#7. Take advantage of TikTok’s Creator Search Insights
Whether you run a personal or creator account on TikTok and you have not used the Creator Search Insights tool to your advantage, then you are doing it all wrong. This tool is what will help you find and detect what people are searching for on TikTok and believe me, with that information, you have a lot of power in your hands.
You can use this to your advantage in two ways:
- New video ideas: Once you find whats trending and what people are looking for, then you’ve found a great starting point. You will just need to understand how well it can be incorporated into your video to come out unique and nice. Moreover, the content gap tells you the specific kind of content users are looking for but can’t seem to find.
- Search-optimized captions: If you get a topic on Creator Search Insights, you can include that exact topic phrase in your content. It can even appear in the caption, relevant hashtags, and in-video captions. Athough this feature is not yet available in all countries but you can check whats available for you.
#8. SEO
Yes, your TikTok has its own SEO as well and with the emergence of Creator Search Insights you will know how serious they are willing to become a search engine so bad. The best thing you can do for yourself and your account is to follow up with their pace. You can start TikTok SEO by optimizing your captions, both post captions and in-video captions, and also including trending words at that moment.
When you do this, your content will have a high probability of getting more views, and potentially gaining more followers.
#9. Optimize your profile
This process can still be graded under SEO and it only involves the optimization of your profile to portray exactly what your account is about. It should also indicate who you are and why a user should follow you.
The two main area you should pay most attention is your bio and your name. For your bio, you get 80 character to spare so I’d advice you use it for something nice. Then your name section, which is visible on the FYP page, shows people who you are and it also gives you a chance to convince your audience to give you a follow.
#10. Include the right hashtags
Hashtags works for not just TikTok but every other platform including Instagram and the rest. And just as it has its own importance in those sites, same goes for TikTok and you will enjoy its benefits once you start leveraging it on your contents. Using hashtags helps users find your content and eventually follow up, but to achieve that you need to make use of the right hashtags.
Instead of including all the trendy hashtags regardless of it being relevant to your content which looks spammy, you can try typing in relevant hashtags when creating your caption to see how many views those hashtags are getting. In addition, you can include popular hashtags like #fyp or #foryou.
#11. Publish TikTok videos at the right times
When it comes to this app, there are the best times to post on TikTok and this doesn’t mean that you are not permitted to post outside these times, but posting within this time range will help you get the most reach on your videos. And it all starts with understanding when your followers are likely to be online and then posting within that range.
To check this, you need to check out your TikTok analytics. Find your way to the Followers tab, scroll down to find Follower activity. Then go ahead to detect what days and times they are online. This is a FREE checklist on posting times:
Optimal Posting Times Checklist.PDF
#12. Leverage music and trending songs
Just as much as you leverage hashtags, trends, challenges and captions, please don’t forget to do same for music and trending songs. You need to find a way to incorporate all those songs and music clips to your content. Once you notice any sound being used over and over again, then its your best chance to take over that opportunity.
Get More Followers on TikTok Today
I believe this guide has done enough justice when it comes to getting more followers on TikTok. With all of those excitments you have in store, I want you to start off by taking note of what other brands in your niche are doing and picking inspiration from them. Once you understand TikTok and how it works, then you can definitely generate brand awareness and revenue, so don’t sleep on this platform.
Related Articles
- TikTok-Approved Vibe Check Tips (They’re Fire, Fr)
- How I Use Hashtags on TikTok to Get More Views and Go Viral ( +Best Hashtags for TikTok)
- All You Need to Know About the TikTok Creativity Program in 2024
- How to Get Your Videos on the FYP and Go Viral Overnight!
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