You may have noticed by now that videos are the most popular kind of content on all social media platforms. Moreover, people are more likely to buy a product or use a service after watching a video. Making Facebook video ads is simple, but making one that converts well is difficult. You’re likely looking for ideas on how to make your Facebook video ad stand out.
In this post, I will show you examples of effective Facebook Video Ads to inspire your marketing campaign and offer you advice on how to make video ads that will increase conversions.
Key Points:
- Videos are the most popular content on social media and drive significant purchasing decisions.
- Know your audience, get to the point quickly, optimize for mobile, add captions, and direct viewers to a landing page.
- You can create Facebook video ads using Meta Ads Manager, which includes selecting an objective, setting a budget, choosing placements, and uploading videos.
- Brands like Mailchimp, Grammarly, Oreo, Allbirds, and Spotify use unique strategies in their video ads to capture attention and convey messages.
- Knowing your audience, getting straight to the point, and adding captions are tips for creating successful video ads.
What are Facebook Video Ads?
Facebook Video ads enable you to use a video to showcase your brand, product, or service. You can use Meta Ads Manager to generate video ads or use your Facebook page to boost a post that contains a video.
Video advertising can be used to:
- Present your brand, product, or service in creative ways.
- To highlight special qualities or share your brand’s narrative.
- Grab people’s attention right away.
- To send messages that prompt consumers to either visit your website or purchase a particular item.
Furthermore, depending on the location, video advertising can support a range of aspect ratios and can be found on Facebook, Messenger, Instagram, and the Meta Audience Network. You can use our video creation tools to build a video from photographs or upload your own video when creating video advertising.
Examples of the Best Facebook Video Ads
Let’s now examine a few of the most striking examples of Facebook video advertising that have captured our interest. I’ll examine some of these inspirations for creating compelling video content for your campaigns.
#1. Mailchimp (We’ve got a fit for every face & budget)
Video advertisements were utilized by email marketing provider Mailchimp to advertise their Creative Assistant. With just three animated image ads the “We’ve got a fit for every face & budget” ad narrates a story in the shortest possible time, capturing the viewer’s attention.
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#2. Grammarly (Flawless Grammar)
Grammarly video advertisements are entertaining and educational since they point out typical language errors and how Grammarly may help correct them.
Furthermore, the goal of this campaign was to target those who write a lot on their phones. The advertisement features merely a mobile phone with the keyboard visible and a large number of emojis. It is visually simplistic. The idea of writing with flawless grammar, punctuation, and spelling is gently hinted at in the text.
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#3. Oreo Thins (“Serious drama calls for a serious treat”)
Oreo’s Facebook video ad features appealing music and animation to highlight their product. The goal of the Oreo Thin advertising campaign is to challenge the notion that Oreo is only a kid’s food and instead appeal to adults who enjoy sweet snacks.
“Serious drama calls for a serious treat” is a clear and attention-grabbing headline that sets up the mood for late-night snacking, appealing to viewers who enjoy indulging in a sweet treat while watching their favorite TV shows.
#4. Allbirds (I can’t say enough about how comfortable these shoes are)
The Allbirds’ new Dashers running shoe advertisement is full of eye-catching imagery and a distinct value offer. The brief (15-second) commercial simply highlights the product’s sustainability and comfort.
In the ad, there is an image of a man wearing Allbirds shoes and pants with his cuffs rolled up. The man repeatedly flexes his feet, twitches in his shoes, and comes up on his toes during the seven-second clip to show how comfortable these shoes are.
#5. Spotify (Simon & Garfunkel)
The goal of Spotify’s Facebook video ad campaign, which included 1960s folk rock group Simon & Garfunkel, was to appeal to older demographics to grow its user base. This advertisement uses simplicity and the ability to connect with the viewer right away.
Furthermore, Spotify conveys that it is a platform for all music listeners, regardless of age or taste, by including Simon & Garfunkel. By using this tactic, Spotify may be able to draw in older consumers who might not have otherwise used streaming services.
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#6. Airbnb (Let’s Travel Forward)
Airbnb has another excellent example of a Facebook video advertisement. The inspiration for this ad is the result of a governmental decision that went against Airbnb’s basic principles. The “Let’s Travel Forward” video advertisement refers to your ability to travel without limits by where you now reside.
With the use of Facebook Business Manager’s video format, Airbnb is distinguished by its straightforward photography and emphasis on people and locations. This fosters a feeling of international community and inclusivity.
Read Also: Hospitality PR: Strategies to Boost Your Hotel’s Brand Presence
#7. Klarna (Can you pay later for electronics?)
Klarna uses Facebook Video Ads to achieve its marketing objective of offering a seamless and trouble-free purchase experience.
The search phrase “Can you pay later for electronics?” is placed into a search window at the start of the advertising. Then a search result appears saying that you may shop for anything, anywhere, with the Klarna app, and pay for it with interest-free installments.
#8. SofaLush (Sleepovers)
The advertisement’s video explains how the product functions in detail. The performance of the advertisement was further enhanced by the amount of interaction it generated in the comments.
The video’s “how-to” format aims to teach you how to easily upgrade the style of your current furniture without causing too much trouble.
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#9. Kay Jewelers
This Facebook video advertisement from Kay Jewelers delivers a brief but touching story. You may not even need the sound to understand what’s going on and the message Kay is trying to convey.
Facebook ads can be a great way to reach out to potential customers, but it’s important to make sure yours stands out from the rest. Creating a great ad is all about understanding your audience and what they want to see.
#10. Ultimate Ears (Customizable Speakers)
Ultimate Ears’ “Customizable Speakers” has a ton of eye-catching images. With just 15 seconds, Ultimate Ears’ customized Boom3 speaker advertisement has an array of color options and templates for customization, as well as visually striking imagery and succinct value propositions.
#11. L’ange (Celebrate Your Hair)
L’ange, a company that creates hair care products, uses two models, pastel colors, and simple music to convey its message to its intended audience: celebrate your hair. The message of this short video advertisement is conveyed without the use of sound.
#12. HP Canada (Elite Dragonfly Ad)
The Elite Dragonfly laptop from HP is marketed as “the world’s lightest compact business convertible.” In only six seconds, the ad showcasing a lady holding this hardware floating through roofs is shown, along with the phrase “Lighter Than Air.” The Facebook user may not need sound to enjoy this ad.
#13. Cafe Appliances (It’s time appliances had personality)
The stylish fifteen-second video advertisement highlights the range of kitchen equipment offered by Cafe Appliance. Its consistent visual style highlights the stark statement that “It’s time appliances had personality.” The advertisement focuses on the customer and elicits a feeling. This advertisement is another one that is best viewed without sound since the messaging is integrated into the entire video without any voiceover.
#14. Lenovo (Smarter Healthcare Ad)
Lenovo’s Smarter Technology advertisement starts with an image of a wearable device that doubles as a fitness app. The storyteller guides you through the startling pictures of snakes and scorpions, highlighting how the Thinkpad can transform lethal venom into medication and comparing its intelligence to that of a smartphone. This intriguing visual freezes a prospective buyer in their tracks.
#15. StubHub (Find Your Seat Ad)
StubHub is another inspiring Facebook video ad that chronicles the unfortunate events of a sports fan who is seated among the fans of the other team. The humorous six-second commercial highlights the service’s capacity to locate the ideal seat for each viewer. It has a straightforward message. With a consumer-focused approach, it conveys its message effectively and concisely.
How to make a video ad in Facebook Ads Manager
- Go to Ads Manager.
- Click + Create.
- Choose an objective that supports video, then click Continue.
- Enter your Meta Advantage campaign budget information, if applicable. Click Next.
- Choose your budget, audience, placements and optimisation, then click Next.
- Note: By default, Advantage+ placements is selected. This means that your ads appear across all eligible placements. To edit where your ads appear, click Manual placements.
- In the Format section, click Single Image Video, or Carousel.
- Upload your video.
- You can choose Add Media, Add Video, and then choose your video from your library if your format is a single picture or video.
- Click Add Upload to add a new video to the upload.
- After choosing Next, crop your video (optional) for every placement group, and then choose Done. Go to the Ad Creative section and choose Create Video if you want to turn your photos into a video.
- Click Edit video to adjust the video’s length, crop it, and change the thumbnail image. Additionally, you can include brand overlays, text overlays, and captions.
- Include your tracking, links, and content. Once you’re done, click Publish to make your video advertisement play.
How to Create Facebook Video Ads
Follow the steps below to create Facebook Video ads on Canva:
- Open Canva
- Open Canva in your choice of web browser or through the app. Either work from a pre-made template or open a fresh layout to begin your video project.
- Select a template for a Facebook video ad
- Make your video ad unique.
- Explore other features and tools available on the platform.
- Download and share your video.
Tips on Creating an Effective Facebook Video Ad
Here I will offer tips that will help you create engaging Facebook video ads:
#1. Know Your Audience
It’s critical to identify your target audience before you begin developing your advertisement. What kinds of things interest them? What issues do they have that your offering can help with? You can gather information about your audience using Facebook’s audience insights tool.
#2. Get right to the point
People have short attention spans, so it’s critical to grab their attention in the initial few seconds of your video. Therefore, you should start with an eye-catching image or phrase that expresses the benefits of your good or service. Get right to the point and steer clear of long introductions.
#3. Optimize your video ads for mobile devices
This includes making sure the text in your videos is readable on small screens and that they can be viewed in both portrait and landscape orientations. Furthermore, note that videos on mobile devices are frequently watched silently, making visual clues even more crucial.
#4. Add captions
Since most Facebook users watch videos on their mobile devices silently, your message is understood even if the video is muted by including captions. Additionally, your videos’ accessibility for hard-of-hearing or deaf users is further enhanced with captions. Although Facebook offers auto-captioning, it’s a good idea to proofread and adjust the captions to ensure correctness.
#5. Direct your viewers to a landing page
Your best option is to drive visitors to a landing page, as they will receive the most up-to-date information about your advertisement right away.
This guarantees that individuals execute the tasks you want them to, in addition to helping you determine the ROI and ad performance.
You can make use our Checklist On How To Structure A Marketing Video
What are Facebook Video Ads specifications?
Design recommendations
- File type: MP4, MOV or GIF
- Ratio: 4:5
- Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at over 128 kbps
- Resolution: At least 1080 x 1080 pixels
- Video captions: Optional, but recommended
- Video sound: Optional, but recommended
Text recommendations
- Primary text: 80 characters
- Headline: 25 characters
- Description: 25 characters
Technical requirements
- Video duration: 1 second to 241 minutes
- Maximum file size: 4 GB
- Minimum width: 120 pixels
- Minimum height: 120 pixels
How long should Facebook Video Ads be?
I recommend a limit of 15 seconds for Facebook video ads, as the attention span of viewers is short. A 15 second video is less likely to be skipped.
Can I do a Facebook Video Ad?
Yes, you can use Meta Ads Manager to generate video ads, highlight special qualities, or share your brand’s narrative.
Do Video Ads perform well on Facebook?
Yes, video ads perform well on Facebook, as they get 612% more likes and comments than image advertising does on average.
Are video ads worth it?
Yes, video ads may be a very successful approach to reaching a large and engaged audience if done correctly.
Why are video ads on Facebook so successful?
Video advertising on Facebook has the best average click-through rate (CTR) of any ad format because it helps you establish an emotional connection with your audience, which increases conversion rates.
Are Facebook Ads worth it anymore?
Indeed. When done right, Facebook ads are 100% worth it.
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