Sometimes, it might look like you’re doing everything right, yet results aren’t showing. Your rankings aren’t boosting, the authority of your online domains isn’t increasing, and traffic isn’t driving. Well, do you know that blogger outreach campaigns can be the missing link you need?
Not only do you boost your fresh, original website content by getting it promoted on a reputable blog, but you also gain credibility, new audiences, and high-quality backlinks in the process.
Blogger outreach is all about building and developing professional relationships online. It is your solution to get relevant, authoritative links without risking penalties—and you can build relevant business partnerships in the process.
But how do you actually link your way to the top?
Key Takeaways
- Blogger outreach services involve reaching out to bloggers to suggest a content creation collaboration, link placement, or other type of online promotion on their blog platform.
- Blogger outreach campaigns are a popular strategy for organizations seeking to boost their digital presence and expand their target audience reach.
- The type of blogger outreach you do will depend on your business, and there are a several options to choose from.
- Blogger outreach campaigns combine digital media relations and link-building in a single unit while forging relationships with bloggers and editors.
- Another important outcome of guest blogging is the opportunity to secure firm brand mentions and backlinks to your website.
- There are many different approaches to blogger outreach, but you should keep certain best practices in mind when getting started.
What Are Blogger Outreach Services?
Blogger outreach campaigns are a popular strategy for organizations seeking to boost their digital presence and expand their target audience reach.
The typical blogger outreach strategy follows a similar structure across industry niches. First, you research to find blogs offering written content that is relevant to your target audiences and readers. Once you have assembled your list of industry-relevant blogs, you begin the outreach process, working to build a relationship with each blogger.
Upon establishing a conversation, you will then be able to directly request a link placement in an article on the particular blog in question. Sometimes this step involves coming up with and pitching ideas for new content for their blog, such as guest posts.
If the blogger agrees, then you get to benefit from having a link to your site placed within a popular, high-authority page. Having a link placed in a reputable blog will help you reach new readers and expand your audience base.
In a nutshell, blogger outreach services involve reaching out to bloggers to suggest a content creation collaboration, link placement, or other type of online promotion on their blog platform.
Types of Blogger Outreach
The type of blogger outreach you do will depend on your business, and there are a few awesome options to choose from…
#1. Sponsored posts
These are posts that a blogger is paid to write and publish, with mentions and links to your brand. The amount of money needed to pay for a sponsored post depends on the popularity and influence of the blogger, as well as the type of post you request. Be sure to agree on terms beforehand, making it clear what you want from the post.
The Advertising Standards Authority (ASA) states bloggers should always declare when they’ve received money for a post, so there will usually be a disclaimer at the end of sponsored posts stating this.
#2. Product reviews
Another tactic used by businesses is to send their products out to bloggers in return for a review, whether in the form of a video, blog post, or photos on social media. Everyone loves getting free stuff, so bloggers are bound to have a smile on their face before they’ve even tried your product.
If they use it and love it, you can be sure they’ll tell the world.
#3. Product features
A product feature is similar to a review. However, instead of a formal review, your product will be featured in a post on a broader topic. For example, a travel blogger might write about their trip to Spain and casually mention that they were using your awesome backpack at the time.
#4. Giveaways
Running a giveaway is super-effective for both bloggers and brands. The idea is that you, as the brand, provide the prize and the blogger or influencer hosts the competition — that might be on YouTube, their blog, or on another social media platform.
Wherever they choose to do it, you can bet people will enter, giving your brand some priceless exposure.
Strategies for Blogger Outreach Campaigns
#1. Mass blogger outreach with automated messages
Blogger outreach strategy number one focuses on amping up the quantity of your messaging to reach the highest number of possible blog collaborators.
To enact this strategy, individuals can boost the volume of their outreach process by sending out automated emails in bulk. Individuals can use outreach software to send out hundreds of emails at the same time. With this strategy, each blogger will receive an identical message to all of the others.
Such mass email messages might include a few customizable fields, so the bloggers’ website names can automatically populate certain parts of the message. Then this generic template email will request a content partnership and ask if the blogger is interested.
These generic automated mass email-sending campaigns can save weeks’ worth of work by sending hundreds of identical emails out with just the click of a button.
#2. Manual blogger outreach with personalized messages
Wherever possible, the best way to establish a genuine connection with people is to write a personalized message that shows that:
- You know who your reader is
- There are specific reasons why they, of all people, might be interested in hearing from you
- You have taken the time to reach out to them; they are not just a checkmark on your To-do list.
Interpersonal, human interactions are preferred by customers today when it comes to customer experience and support, sure, but the same holds true for establishing professional relationships with potential collaborators.
With personalized manual blogger outreach, every email is tailored to address the specific website the sender is targeting. This approach takes more time to complete; you cannot simply send hundreds of identical messages at once. But the time pays off in the long run.
Your manual outreach emails should go into detail and be well-crafted. Typos and generic phrases tell a reader that you don’t care enough to take the time to reach out to them. Instead, include comments on specific articles you have read on their blog, reference industry-specific subjects about which they have expertise, and include any mutual contacts or possible benefits that you can provide for their site.
Additionally, manual outreach emails don’t have to be long; if anything, an initial email that is too long will demand too much of a busy reader and may be ignored. Instead, focus on crafting quality over quantity with every sentence.
9 Steps To A Successful Blogger Outreach Campaign
Blogger outreach campaigns combine digital media relations and link-building in a single unit. You do this by pitching ideas or full-fledged articles to online media outlets to build awareness of your expertise while forging relationships with bloggers and editors, many of whom are influencers in the blogosphere, industries, or niches.
Another important outcome of guest blogging is the opportunity to secure firm brand mentions and backlinks to your website.
However, what are the keys to running a successful blogger outreach campaign? Where do you begin?
Here are nine steps to reaching your guest blogging objectives:
Steps To A Successful Blogger Outreach Campaign
Blogger Outreach Campaigns Best Practices
There are many different approaches to blogger outreach, but there are some best practices to keep in mind when you’re getting started.
#1. Choose bloggers with care
Don’t partner up with anyone willing to accept a freebie or post a tweet about your company. Influencer marketing is only valuable if the bloggers you choose are relevant to your business and authoritative enough to pack some real punch.
Take the time to research the blogger, the topics they write about, their writing style, the number of followers they have and their audience engagement level.
#2. Write well-crafted and concise messages
Popular bloggers, the ones you really want to work with, receive hundreds or even thousands of emails a day. Make sure your first email has an attention-grabbing subject line and that the content is clear and concise.
Once you get the conversation started, you can hammer out the details.
#3. Always emphasize your USP
If you’re lucky enough to be selling a ground-breaking product or service no one else can offer, your pitch has a good chance of success. However, it’s more likely that you will be one of many businesses providing a similar offering.
Make sure to emphasize how your company, product, or service is different. What is its Unique Selling Point (USP)? Why should the blogger get on board with you rather than a competitor?
#4. Build lasting relationships
Be transparent about what you can offer and what you expect of the influencer. Long-lasting blogger relationships can be an effective and affordable way to boost traffic and leads. Start building trust from day one and make sure you’re someone the blogger is keen to continue working with.
#5. Think outside of the box
Most businesses have an online presence and possibly an influencer marketing strategy. That’s a lot of businesses chasing a finite number of bloggers for their attention and influence. When pitching your ideas for sponsored posts or giveaways, be as creative as you can. Make your campaign stand out to the blogger and their audience.
Common Mistakes in Blogger Outreach Campaigns
For organizations and individuals new to reaching out to bloggers, there are some common mistakes that you can learn to avoid. Watch out for the following frequent beginner’s mistakes as you craft your blogger outreach emails:
#1. Pitching unoriginal content
Bloggers are always on the lookout for fresh, engaging new ideas. So the last thing they are interested in is a repeat of the same subjects, ideas, or approach they have already published on their site.
Take time to ensure that the site you are pitching to doesn’t already feature the idea you are suggesting.
#2. Asking for favors without providing a benefit
The site you are contacting doesn’t owe you anything, so there is no compelling reason for them to include your backlink unless it benefits them somehow.
Make sure to highlight the benefits that you will provide for them if they are open to your idea. The whole interaction should feel like a fair exchange, so emphasize what the blogger will get in return, not just what you want to get out of the situation.
#3. Being too casual
Emphasizing mutual respect is a key part of reaching out to bloggers. After all, they are strangers; appearing overly familiar can indicate that you are too casual and are not taking their blog or website seriously.
Navigating the delicate line between too stiff and formal and too casual and familiar is a tricky balancing act. But avoid the mistake of addressing blog admin as if they are your intimate friends; instead, try to keep the tone friendly but still professional.
#4. Giving up after the first email
It’s easy for messages to get lost amidst the constant onslaught of emails. They tend to pile up in a busy inbox, so don’t take it personally if the blogger you are reaching out to forgets to respond after the first initial message.
Instead, remember to follow up. Send a gentle reminder to make sure that they did indeed see your first email.
If they didn’t, a reminder would put your request at the forefront of their mind.
If they did see the first email and forgot to write back, a gentle follow-up will show them that you are dedicated and consistent, making you seem like a good person to work with.
Blogger Outreach Campaigns: In Conclusion
Successful blogger outreach often extends beyond a one-time collaboration. Building and nurturing relationships with influencers can lead to long-term partnerships that continually benefit both parties. Engage with the blogger’s content regularly, share their posts on social media, and maintain open communication.
Another compelling reason for considering the idea of using a guest posting service is that they have the quality contacts you need to achieve the marketing penetration and visibility you are seeking.
A well-executed blogger outreach campaign can significantly boost your brand’s visibility and credibility. As the digital landscape continues to reinvent itself, leveraging the influence of bloggers remains a powerful strategy for brands seeking to connect with their target audience.
Make sure you follow these key steps if you want to achieve success with your blogger outreach campaigns.
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