Top 51 Social Listening Agencies & All You Need

As a business owner, you need social listening agencies and tools to help you listen to the reviews and feedback of your audience or consumers on social media. By listening to them, you can improve your services, help you develop better products for the future, and build or work on your customer service. This form of listening is called social listening. 

In this post, I will define social listening, discuss its importance, and provide top social listening agencies that help you practice social listening.

What is Social Listening?

Social listening, also referred to as social media listening, is observing and evaluating social media content that relates to your brand or product in order to enhance your marketing, product development, and other aspects of the business.

Additionally, it pertains to keeping an eye on and evaluating your social media accounts for comments from customers, mentions of your business directly, and any discussions involving relevant keywords, subjects, competitors, or industries. Your brand’s perception, positioning, social presence, and social media strategy can all be enhanced with the use of these insights. 

What is a Social Listening Agency?

Social listening agencies offer services that assist you in keeping an eye on many social media channels by compiling brand mentions, keyword-rich posts, and direct messages (DMs) or tags you receive from users.

These social listening agencies will give you a deeper understanding of your audience’s perceptions of your company and brand. You can improve and enhance your customer service, branding, and even your goods and services with the help of this insight.

Read Also: Understanding Your Customers: Advanced Techniques in Audience Analysis

What are the Benefits of Social Listening?

Here are some of the benefits of social listening:

#1. It shows your client’s true feelings.

With this knowledge, you can allocate your marketing and operations funds wisely and ensure that you’re meeting your customers’ needs. When you make assumptions, you can be squandering valuable funds, time, and other resources on potentially unsuccessful campaigns and tactics.

#2. You’ll be able to establish stronger bonds with your clients.

Consumers value relationships that are sincere between brands and themselves. They want to know that your company hears what they have to say, empathizes with their situation, and intends to take action. Additionally, consumers want their favorite businesses to respond to their inquiries and comments with genuine (and occasionally insightful) answers.

#3. You can get ideas for solutions from your customers.

Customer complaints help you figure out how to improve customer satisfaction and brand loyalty. For instance, social listening can help you discover that your online game is selling out quickly and that your clients are having trouble logging into their accounts. Using this information, you may figure out how to help your clients by either fixing your server or updating your game.

Read Also: Brand Affinity Hacks: Get Customers Fiercely Loyal to Your Company

#4. It gives you enough content.

You can get content from your customers that you can use for your own content marketing calendar since social listening allows you to see what other people are saying about your business. User-generated content allows you to showcase real photographs and videos of customers using your products, which makes it a valuable component of any content strategy.

Read Also: Content Team: How to Build & Grow an Effective Content Team

In this article, we shall get to see the best social listening agency in this business.

Top 51 Social Listening Agencies

Check out 51 of my favorite social media listening agencies:

#1. Buffer

Buffer is not just one of those social listening agencies; it’s an omnichannel social media management platform that lets you manage all of your social media accounts from one location. That’s useful if, similar to most firms, your audience isn’t just engaged on Facebook or LinkedIn but might be anywhere.

Finding the most significant online conversations your clients are having is made easy with Buffer. Once you’ve located them, you can participate in those discussions and increase audience engagement thanks to the shared team mailbox and consolidated dashboard.

Key Features

• It allows you to listen to conversations on multiple platforms, including Facebook, X/Twitter, Instagram, and LinkedIn.
• You can measure the behavior of your audience through its analytics and reporting tools.
• You can plan and build campaigns with the help of its publishing and scheduling features.

#2. Brandwatch

Brandwatch tracks mentions of your products, and logos in addition to their brand name. It helps you understand the attitudes that consumers have toward your brand. To find broad trends, you can make use of its multi-year analysis.

Key features:

• It keeps an eye on important publications, areas, and influencers to obtain information at the industry level.
• Analyze the results of your marketing initiatives to find out what customers think of your messaging and brand.
• It monitors your online mentions to gauge brand visibility, detect shifts in sentiment, and learn about your customers.

Read Also: 15 INTRIGUING PR TRENDS TO WATCH OUT FOR NOW!! (DETAILED INSIGHTS)

#3. Sprout Social

Sprout is one of the best social listening agencies that allows you to strengthen your brand and find holes in the sector. It is compatible with YouTube, Facebook, Reddit, X, and other websites. To help you make the most of the platform, it provides you with training materials.

Key Features:

• To learn how customers feel about your business and other subjects, monitor conversations and pertinent issues.
• To provide a comprehensive picture of consumer sentiment, industry trends, and brand prospects, gather audience information and catalog conversations.
• To improve your messaging and brand positioning, find out what customers think about particular subjects, goods, and enterprises.

#4. Brand24

In contrast to social media management platforms that include social media listening features in a far more extensive feature set, Brand24 was designed with monitoring and listening as its primary goals from the beginning.

Additionally, one of its features is a mentions feed, which lets you easily find out what others are saying in real time about your company.

Key Features

• It can set up alerts to only notify you when a negative brand reference appears on sites with over 300,000 monthly visitors.
• It sorts the results according to several parameters, such as mention source, sentiment, and visitation count.
• It can transform your data into .xls files, PDF reports, and infographics.

#5. BuzzSumo

BuzzSumo is one of the best social media listening agencies that let you monitor mentions, trends, and updates for their brands, rival companies, and the larger industry.

Additionally, you may receive alerts for nearly anything, so even with the cacophony of your social media feeds, you never miss your findings.

Key Features

• It establishes alerts for the subjects, names, and terms that most influence your marketing objectives.
• You can keep an eye on bloggers, journalists, and influencers to make sure you react to their most recent posts and articles first.

#7. AgoraPulse

AgoraPulse provides a full range of social media monitoring tools utilized by over 30,000 social media managers every day, ranging from reporting to publishing.

Through its social listening technology, you can learn what consumers are saying about you and your competitors, both now and in the future. Additionally, it offers a specialized mobile app that lets you get the most recent insights on their iOS or Android devices from anywhere, in addition to a desktop platform.

Key Features

• It’s simple to get and reply when significant posts, client reviews, and competition behavior are labeled.
• You can stay on top of conversations with clients, prospects, and new opportunities with the help of unlimited stored searches.

#8. YouScan

YouScan is one of the few social listening agencies that works with images. Utilizing artificial intelligence, it can compile brand mentions from over 500 billion historical interactions and thousands of media sources using logos, keywords, and text on images.

The Key Features

• It automatically sorts mentions by topics, categories, and trends to find important information from billions of discussions.
• It gives context for brand discussions, making it easier for you to find the relevant subjects.

#9. Digimind

Digimind is an intelligence program that aids clients in comprehending consumer insights and market trends throughout their competitive landscape.

You can use audience data to boost your marketing tactics by simultaneously analyzing conversations across millions of online sources, thanks to its social media listening functionality.

In addition to doing all the typical tasks associated with a social media listening tool, Digimind has a special “Top Reputation” module that provides an in-the-moment assessment of your brand image based on Google search data.

Key Features

• You can get real-time tracking on the information consumers are looking for about your brands, employees, goods, and rivals.
• You can make social listening reports quickly and easily with Digimind’s pre-made templates.
• After you see a brand reference, it is marked as “read,” which makes it easier for you to stay up to date on the most recent discussions.

Read Also: 10 Reputation Management Companies Every Brand Needs on Speed Dial

#10. Talkwalker

Talkwalker is one of the best social listening agencies that keeps an eye on online and offline discussions concerning your brand, goods, and campaigns from the standpoint of social media listening. The program monitors interactions on 150 million websites and supports 187 languages.

It analyzes brand mentions on ten social networks via social listening, which gives you full access to X/Twitter. Additionally, it allows you to follow conversations on blogs, forums, online news sites, and offline databases to learn what your clients and potential clients are saying about your company.

Key Features

• With the ability to track over 30,000 brand logos, Talkwalker claims to be the only platform that offers fully integrated “visual learning.”
• It examines mentions of brands on 10 different social networks.
• It monitors conversations on blogs, forums, news websites, and even offline databases.

#11. Meltwater

Meltwater refers to itself as the “Switzerland knife” of media monitoring platforms, including sentiment analysis, influencer management, and social media listening, among its many tools.

It allows you to monitor talks on Facebook, Instagram, X/Twitter, YouTube, and Twitch.

Key Features

• It creates monitoring dashboards that are incredibly customizable to track conversations in real-time.
• It provides limitless searches over its 200 billion global discussion pools.
• It identifies brand references on hundreds of podcasts using AI-driven techniques.

Read Also: How to Get More YouTube Subscribers Free: No Ads, No Spending a Dime

#12. Reputology

Reputology is essentially a social media monitoring tool designed specifically for review sites. It is one of the best social listening agencies that allows you to track, evaluate, and reply to online reviews from a single platform by monitoring more than 100 review sites, including well-known ones like Facebook, Google My Business, and the Apple App Store.

Key Features

• It provides all reviews made about your brands, goods, and services—as well as, if applicable, shop locations—from a single, reliable source.
• It creates meaningful data from unstructured review text using semantic analysis technology.
• Reputology will notify you automatically so that you can read and respond to reviews as they arrive, all from within the platform.

#13. Pulsar

For brands and media companies, Pulsar is a social media listening agency that offers audience intelligence tools. Big names like Pandora use Pulsar because it combines the speed and ease of use of a Google search with the strength of data science tools.

Key Features

• Find out which major demographics make up your audience, then study the various methods by which they discuss similar subjects.
• You can obtain a comprehensive perspective of your discussions across markets, audiences, and media platforms, including blogs, reviews, print and broadcast media, and social media.

#14. Exolyt

Exolyt is one of the few social listening agencies that concentrates on just one channel—TikTok. The platform provides a range of features pertaining to TikTok’s organic content, encompassing social listening, performance tracking, and competitor analysis.

Key Features

• It allows you to determine whether new trends in TikTok content are impacting your particular niche.
• You discover an overview of relevant videos, conversations, influencers, and social media data by delving deeply into narrow topic areas.
• Gain more insight into your target market’s perceptions of your company, goods, sector, and rivals.

Read Also: Top 21+ TikTok Ideas that Inspire Me Everytime (The Ultimate Guide)

#15. Mentionlytics

Mentionlytics is a social media and web monitoring platform that tracks online talks about your company, or its rivals using artificial intelligence. Some of the largest advertising agencies and brands use it, such as Eurobank.

Key Features

• Utilize sophisticated filters to track online mentions of your company and focus on the most significant discussions.
• To help guide your strategy, it updates you on the most recent product launches and promotions from your competition.
• You can measure the effectiveness of your social media initiatives with real-time insights from an AI-powered “social intelligence advisor.”

#16. Sprout Social

Sprout Social is an all-inclusive social listening tool that helps you keep an eye on a brand’s mention on a variety of channels. The app may also be used to plan out content strategies and schedule social media updates.

Additionally, it is one of the few social listening agencies that allows you to incorporate HubSpot. Gaining proficiency with Sprout Social will enable you to showcase your marketing acumen in terms of organization.

#17. Tailwind

Tailwind specifically keeps an eye on interaction rates and analytics on Pinterest and Instagram. This application also allows you to quickly post a huge number of social media posts in succession. Gaining proficiency with Tailwind can help you prove that you understand less mainstream social media sites like Pinterest. It can also assist you in gaining experience with hashtag usage.

#18. Falcon.io

Falcon.io uses methods like social listening to gauge client experience. With this tool, you can incorporate social listening into a comprehensive social media plan, which is mostly intended for medium- to enterprise-sized brands. You can develop a purposeful social media strategy by learning how to use Falcon.io.

#19. Awario

Awario is a social listening tool that prioritizes brand awareness. It helps users monitor set keywords across different languages and countries. Its social selling feature lets users identify similar posts from brands that sell a similar product or service, so they can learn what works and what doesn’t work.

Learning how to use Awario can help you demonstrate your ability to expand a brand’s social media presence to new countries. It can also help you highlight your problem-solving and marketing strategy skills.

#20. Mention

For brands with a multilingual clientele, mention can be a useful social listening tool. It can compare your brand’s social media mentions to those of similar companies using its integrated competition analysis feature.

Your ability to handle unfavorable comments on social media is enhanced by its crisis management feature. Gaining proficiency with Mention can help you prove that you can interact with a variety of brands and address unfavorable reviews.

Read Also: How to Track Media Mentions & All You Need (+ Free Tips)

#21. Oktopost

Oktopost is a service that allows you to track and quantify interactions on social media. It comes with comprehensive analytics reporting and is mostly intended for business-to-business (B2B) brands.

Additionally, it comes with integrated PDF features that let you share content and monitor user traffic. Gaining proficiency with Oktopost proves that you can collaborate with bigger, more established B2B companies.

#22. Iconosquare

Iconosquare offers solutions for social media account monitoring and post publishing. It can take longer to measure results because it also generates automated reports. You can post automatically across several brands with the tool’s assistance. Gaining proficiency with Iconosquare can be advantageous as it expedites numerous duties associated with social media marketing, such as idea generation and publishing.

#23. BrandMentions

BrandMentions is a program that automatically looks for brand references on the internet. With the help of this tool, you can keep an eye on your reputation as a whole or discover more about that of your rivals. Using BrandMentions can help you showcase your competitive analysis and reputation management abilities.

#24. Cyfe

Cyfe is an all-in-one solution for managing businesses by displaying internet and social media data. It assists you in gathering information from the internet, such as brand mentions. The dashboard allows you to monitor analytics and real-time data from all brand social media accounts. Cyfe can enhance your data analytics abilities.

#25. NetBase

NetBase is a solution that gives you real-time access to consumer information. This application uses artificial intelligence (AI) to gather data in order to interpret customer remarks in terms of sentiment and intention. Additionally, this tool also allows users to track the effectiveness of sponsored content or brand mentions. Netbase can help marketers advance their AI and collaboration abilities.

Read Also: Free PR Tools: Top 10 Free PR Gems That Put Paid Tools to Shame

#26. Sprinklr

Sprinklr is a customer experience management solution that offers a multitude of features relating to content marketing, social media, paid advertising, and website management. It is much more than “just” a social media listening tool.

Key Features

• With real-time monitoring of more than 30 digital and social media sources, you can see trends and gain insights.
• Keep an eye out for company mentions in visual content, such as films and photos, and user-generated content.
• Monitor your most crucial social media KPIs on all the main platforms, such as share of voice and brand awareness.

#27. Critical Mention

This is one of the top social listening agencies that communications professionals employ to watch and analyze media. Its feature set includes social media listening, and it’s being used by big brands like McDonald’s.

Key Features

• You can use its social media listening tools to stay abreast of client comments.
• Track in real time the coverage that your brand is receiving on Facebook, YouTube, Instagram, and X/Twitter.
• Create and disseminate reports on all of your important audience indicators, such as share of voice, mention volume on particular social media sites, and audience values.

#28. HubSpot

HubSpot is an all-in-one social media marketing agency with tools that make it simple to keep an eye on your audiences, their conversations, and their interactions across all platforms. It can notify your sales staff automatically whenever a particular keyword is mentioned online.

Furthermore, you get the resources you need to handle regular social media involvement and interactions with HubSpot Marketing. Then, utilizing context from the contacts database in your CRM, you may target particular audiences. This might assist you in learning more about these groups’ perceptions of your company.

Read Also: 15 Best Inbound Marketing Tools That Can Save Your Business in 2024

#29. Statusbrew

Statusbrew is a comprehensive social media management tool that offers cutting-edge monitoring capabilities to assist you in obtaining useful information about the reputation of your business and making informed marketing decisions. It’s also among the best social listening instruments available.

You may proactively gather vital information about your competition and stay up-to-date on industry trends using Statusbrew’s sophisticated social listening tool. 

#30. Brandwatch

Brandwatch is a suite of digital marketing solutions that includes tools for influencer management, social media management, and consumer intelligence. It facilitates social listening by compiling pertinent interactions and scheduling social media posts across many platforms.

Additionally, I find Brandwatch to be particularly notable for its ongoing innovation. The platform is always adding new features to help you stay on top of social listening. One such feature is the use of artificial intelligence (AI) to unearth brand insights. 

#31. Hootsuite

Hootsuite is one of the top social listening agencies that allows you to view and reply to all messages, comments, and brand mentions from many social media accounts in one easy-to-use dashboard. Additionally, it offers social listening tools that enable you to monitor brand discussions in addition to pertinent hashtags and keywords.

The Streams function, which makes it simple to monitor activity across all of your accounts and keep an eye on pertinent subjects and trends, is something I really like.

#32. Analisa

Analisa is a strong analytics tool that may also be used for social listening. It measures interaction and posting activity by examining hashtags and TikTok profiles. The technology allows you to do real-time content and influencer analysis. In order to further inform your strategy, this helps you find popular posts, captions, and hashtags along with publishing times.

The tool’s free edition only offers rudimentary Instagram analytics. Users can enroll in premium programs with monthly rates as low as $62.10.

#33. Mentionlytics

Mentionlytics is one of the best social listening agencies that provides in-the-moment online discussion monitoring and analysis. It effectively monitors mentions of your brand, keywords, and hashtags on the internet and all of the main social media networks.

Furthermore, Mentionlytics provides thorough reporting to assist with decision-making and the creation of proactive engagement initiatives. In addition, it’s incredibly attentive customer support staff makes sure I make the most of every feature.

#34. Digimind

As a leading global provider of competitive intelligence tools and social listening platforms, Digimind turns online and social media data into useful business and consumer insights. Its brand reputation dashboard is helpful, in my opinion, for efficiently creating, carrying out, and evaluating marketing strategies.

Having said that, this tool is for those with expertise in analytics and data management because it gathers a lot of data and isn’t the easiest to filter out metrics.

#35. Agorapulse

Agrorapulse is one of the best social listening agencies that allows you to publish on multiple platforms, receive insights from brand monitoring, and create analytics reports all from a single, unified inbox for all of your social media interactions. In other words, you are able to view your mentions as you schedule your posts. You will never miss a post from a customer. Although there is a free plan, I wouldn’t suggest using it because it just offers limited reporting and limits scheduling to 10 articles.

#36. Determ

Determ is a social listening agency that aids in the monitoring and analysis of social media platform talks by businesses. Its sophisticated features give you insights into what people are saying about you and your goods.

With Determ, you can keep an eye on a variety of social media activity in real time, such as brand mentions, hashtags, and comments. This implies that you can address client concerns or questions right away to prevent them from getting worse.

Additionally, Determ provides a mobile app so you can be informed about critical issues and never miss a mention, no matter where you are or how often you want to get updates. It may also be used to quickly view a summary of every mention you’ve received online.

#37. Keyhole (Team Plan)

Keyhole helps you to monitor both direct and indirect brand mentions on a variety of social media platforms, such as Instagram, TikTok, LinkedIn, and X. You may receive comprehensive TikTok analytics with the team plan, along with data-driven suggestions for hashtags, video effects, and post timings that are optimized for engagement, as well as competitor analysis and data.

#38. Quid

As a platform for market and consumer intelligence, NetBase Quid can handle everything from historical and current media monitoring to social media analytics. With the help of its social listening capabilities, you may identify trends and take care of problems as soon as they arise.

In addition, it assists you in creating client segments based on common interests and comprehending the channels in which their audiences are most engaged.

Key Features

• You can monitor customer sentiment and passion over time.
• To gain a more comprehensive picture of your audience, you can merge data from voice responders, chat logs, surveys, social media, and your CRM.

#39. Synthesio

Synthesio provides AI-powered audience insights with the goal of expediting and enhancing commercial decision-making. Crucially, it can identify and classify themes as they surface, allowing you to take advantage of chances you might not have ever thought of.

Key Features

• You can find information created by others that encourages high levels of interaction.
• It enables reports to be distributed throughout the entire company, guaranteeing that audience data is taken into consideration while making decisions.

#40. Google Alerts

Google Alerts is a social listening tool that allows you to set up alerts for online chats. You have the option to keep an eye on particular subjects, keywords, or even brand names. You can use the tool to filter your results according to region, language, and sources. Even the warning frequency and whether to display only the best results are customizable.

#41. Emplifi

Emplifi assists brands in managing over one billion monthly social media interactions across over 28 million social profiles. It claims to analyze over 138 million voice-of-the-customer data points every day.

Key Features

• It provides a real-time perspective of what people are thinking about your brand by using AI-driven analysis to determine the sentiment behind all incoming remarks.
• It helps you understand your place in the market by comparing your share of voice to that of your rivals.

#42. Zoho Social

Zoho Social offers an extensive range of business solutions, which include social listening and customer relationship management. Brands love it because of its reasonable prices, simplicity of use, and thorough statistics. It also has post-scheduling and content calendar features in addition to social media listening.

Key Features:

• Depending on your pricing plan, you can monitor social media activity and notifications in real time across up to 10 channels.
• Create a social listening dashboard that allows you to track hashtags, page reviews, user profiles, and more in great detail.
• You can follow and see what your followers and contacts are saying about you on social media.

#43. Audiense

Audiense uses some of the fundamental ideas of social listening to assist brands in learning more about their communities and broader sectors.

More than 2,000 brands use Audiense’s data extraction services, which pull from many platforms like X and Meta in addition to specialized digital intelligence products like Soprism, and Tweetbinder.

Key Features

• Use machine learning to identify the members of your target audience and the things, people, and things they follow, like, and tweet.
• Learn about the audience segments that are talking about the material and how it is being shared.

#44. Reputation

Reputation, as its name implies, is an online platform for managing business reputation that aids organizations in analyzing and comprehending customer feedback at every stage. General Motors and other notable companies are among its remarkable clientele.

Key Features

• You can track conversations taking place on thousands of digital channels to learn about your present and potential clients.
• Receive information in real time about mentions, hashtags, and popular keywords relevant to your brand.
• Examine your performance in relation to your main competitors using a variety of social media measures, such as voice and reach.

Read Also: Reputation Recovery: How Experts Turn Negative PR into a Growth Opportunity

#45. Birdeye

For small businesses, Birdeye is the best-rated all-in-one reputation and customer experience platform. With Birdeye’s all-in-one platform, over 100,000 businesses can conveniently manage their online reputation, interact with prospects through digital channels, and obtain insights into their customer experience to boost sales and thrive.

#46. Upfluence

Upfluence is the only platform that enables companies and agencies to transform their consumers into powerful influencers who drive sales. You can use the Upfluence tool to look for influencers across seven social media platforms in any industry, language, or nation. Moreover, if you incorporate a tool, you can reach them in bulk.

Additionally, through its social listening feature, you may also examine the KPIs associated with any campaigns or hashtags. The program cannot be interfered with by any other service because it is totally independent of social media sites. Additionally, the business provides managed services in five languages.

#47. X Pro

X Pro is an effective Twitter tool for real-time engagement, tracking, and organization. With it, you can better connect with your audience. You can keep an eye on many timelines on a single screen using X Pro (previously TweetDeck). Keep an eye on, arrange, and interact with your communities in real-time.

#48. SOCIALHOSE.IO

This is a social listening tool that enables companies to keep an eye on the internet and listen to their target market. It allows you to observe how people view your brand, how well your marketing campaigns are working, and whether your messaging is getting through to the people you want it to. It also keeps you aware of any unfavorable events.

#49. SentiOne

This is a social listening tool that can help you provide better customer support. It can:

• Engage in online dialogue around the integration of customer support.
• Offer AI automation across multiple channels can enhance customer support.
• Keep an eye on discussions that are relevant to your brand on the internet.
• Manage your online brand image.
• Combine all of your social media accounts into a single online brand management platform.
• Engage in online dialogue with clients and potential clients across all platforms to boost customer satisfaction.

#49. Infegy Atlas

Infegy Atlas is a user-friendly social listening technology that helps you find, investigate, and comprehend your consumers, brands, and rivals. It enables you to comprehend audiences and customers like never before.

Furthermore, you can convert up to billions of online discussions into meaningful consumer insights that can be used for a variety of purposes, including competitor intelligence, campaign tracking, demographics, industry whitespace, sentiment analysis, crisis management, market research, and customer persona development.

#50. ReviewTrackers

ReviewTrackers assists companies in gaining market share and increasing their internet presence. They often offer data, advice, and insights to assist firms in improving decision-making and increasing income. In addition to other things, they offer services for reputation management, customer retention, acquisition strategy, service recovery, and brand consistency.

#51. Brandify

Brandify provides businesses with online brand management services. They support companies in creating and managing their online identities, managing online reviews, optimizing online listings, and keeping an eye on their reputation as a brand. They offer a whole range of tools and services that assist you in increasing foot traffic to your physical locations, interacting with customers, and enhancing your online presence.

How to Start Social Listening?

#1. Set Specific Goals and KPIs. 

Clear objectives and key performance indicators (KPIs) are the foundation of every successful social listening strategy. 

Examples of goals are: 

• Finding out more about market trends and rivals can help you set your brand and its offerings apart. 
• Preventing PR disasters or addressing unfavorable opinions
• Coming up with fresh ideas for content based on what matters to your audience. 
• Finding new niche markets for your products that might be of interest 

KPIs can look like this: 

• Sentiment: How does your brand make people feel—positively or negatively?
• Influencers: Which social media profiles and their audiences are promoting your brand? 
• Popularity: How often do relevant terms, your brand, and your items come up in social media discussions? 
• Engagement: What brand-related material receives the most shares, likes, and comments? 

#2. Pick the Right Social Listening Agency/Tool. 

It’s crucial to select a social listening tool that complements your company’s objectives out of the many that are accessible. Which characteristics are essential to you? How much money do you have to spend on social listening software? To what extent is each social media monitoring tool straightforward to set up?  

To assist you in your study and tool selection for social listening, make use of the list above. I advise that before choosing a tool, it can be a fantastic idea to sign up for free trials of each. 

#3. Examine Your Audience. 

For social listening, compile targeted insights from current audience and customer data. Which inquiries are most common among customers? What aspects of your items and brand are most adored by customers? What matters most to them, and how do they communicate their thoughts? 

Read Also: 7 Elements of Storytelling: How I Connect with my Audience

#4. List the Things to Pay Attention to.

Having a list of terms and phrases will guarantee that you collect the most significant data. Create a list using the categories listed below, then add it to the settings of your social listening program.

• Your company’s name 
• Your accounts on social networking
• Terms and hashtags related to your company 
• Topics that appeal to your target audience 
• Industry jargon
• The product names that you use 
• Your category of products 
• Slogans that you use
• Your insights about the audience 

#5. Decide which Channels to Use to Collect Data. 

Remember that meaningful online discussions about your company and merchandise might occur anywhere. Monitoring as many social media platforms as you can is a smart idea. Start with the platforms that your target market and clients use most frequently, then gradually add other platforms to your plan. 

Read Also: Impressions vs Reach in Different Channels Explained!

#6. Sort Your Information.

Use filters based on keywords, attitudes, interaction types (likes, shares, or comments), and more to curate and arrange the data that the social listening tool needs to collect. 

#7. Measure the Results. 

Set aside time to assess the performance of your social listening approach. Examine the attitude surrounding your brand, the hottest subjects, the quantity of mentions, etc., using your KPIs as a reference. After that, decide what steps to follow in light of the outcomes, and keep improving your plan of action.  

What does a Social Listening Analyst do? 

A social listening analyst monitors social media for internal teams, categorizes through brand protection and reputation management, and takes the lead in developing and delivering high-quality data analysis and reporting. They are also responsible for continuous improvement initiatives and will play a key role in organizing data ingestion activities.

What is an Example of Social Listening in Marketing? 

To improve the user experience of its online retail, Amazon employs social listening techniques. Amazon’s sophisticated algorithms determine what each consumer is most likely to click on before showing it in front of them as soon as they open the app by utilizing a variety of monitoring tools, mentions, and social media data.

How Much is Social Listening? 

Social listening services typically start at $29 per month for the most basic monitoring and range up to $400–$700 per month for enterprise-level offerings.

Is there a Free Social Listening Tool?

Brand Mentions is one of the top social listening agencies that offers free reputation management, social media and online listening, and brand monitoring features. You can find out who is discussing your brand or your competitors on social media and in the press by using the Social Media Tracker.

Is Social Listening Worth It?

With social listening, you can see who your customers are and what matters to them, just as you can build a connection with someone by listening to them in person.

Related Articles: 

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10 BEST SOCIAL MEDIA MONITORING TOOLS IN 2024

WHAT ARE THE DIFFERENCES BETWEEN SOCIAL LISTENING & MONITORING?

References:

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