A press release is a formal communication issued to the media by one or more companies to announce a new partnership. It informs the public, media, and other stakeholders of the details of the partnership, including its objectives and expected benefits. I will help you learn more about partnership press releases and their examples in this article.
Key Point
- A partnership press release is a well-written document that assists businesses not only in announcing their collaboration but also boosts their shared objectives, gaining media attention and building their respective companies’ credibility.
- Every press release follows the same guidelines, which state that it should be clear, concise, and newsworthy.
- Reporters need to feel that the press release they are reading provides valuable information and is straight to the point. When drafting your press release, use the “5 Ws,” ie (Who, Where, Why, When, What) to get the key information.
- If your press release meets all the structure and format requirements, a journalist will easily glance over it and identify the hook, the parties involved, and the necessary contact details.
- The basics you must apply when writing a partnership press release include: writing the press release like a news article; writing It from the third person viewpoint, keeping it short, keeping the prose neutral and free of hyperbole; thinking about the target audience and considering the media outlet you are sending it to.
- The most interesting part of a press statement is the hook. A good press release does more than just relay information. It packages information into an appealing “hook’’ that makes the reader want to know more.
Partnership Press Release
A press release is vital in sharing partnership news with a wide audience. It is an effective way to announce important developments within a business. A partnership press release is a well-written document that assists businesses not only in announcing their collaboration but also boosts their shared objectives, gaining media attention and building their respective companies’ credibility. In addition, a partnership press release includes statements from executives of the partnering companies. This statement explains the strategic reason behind the partnership and what it aims to achieve.
A few years ago, I was employed by a tech startup. They were in partnership with a well-known AI company. As a writer, I was responsible for crafting the announcement. I was aware of the importance of crafting a well-written partnership press release to help maximize the company’s visibility and attract the interest of stakeholders.
I studied recent research that shows that up to 94% of tech executives see innovation partnerships as an important strategy, and our collaboration with them sets a good example. Moreover, the press release generated significant excitement because I carefully detailed the partnership’s benefits, highlighted the innovative aspects of the collaboration and quoted key figures from both companies.
Afterwards, our inboxes received many inquiries from potential clients and partners, and the media coverage assisted us in reaching a larger audience than we expected. This experience taught me the importance of partnership press releases in announcing alliances and encouraging business growth.
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What Should be Included in a Partnership Press Release
Every press release follows the same guidelines, and this guideline states that a press release should be clear, concise, and newsworthy. Reporters need to feel that the press release they are reading provides valuable information and is straight to the point. When drafting your press release, using the “5Ws” to get the key information is important. When I started writing press releases, I struggled to get attention. Initially, the press release was dry and confusing, But when I learned about the “5Ws,” which are Who, What, Where, When, and Why. After that, I drafted a press release for a new product launch, and everything was better
I started by explaining who we are, what we are doing, and all of the 5Ws. This key information helped my press release achieve clarity. It was compelling because it caught journalists’ eyes and ensured they had all the details they needed to write about our new service. So, this key Information should be covered immediately for both the issuer’s and the journalists’ benefit. Furthermore, I listed and explained the 5 Ws for easy understanding.
- Who: Who the press release announcement refers to
- What: The news of the announcement that is being shared
- When: Date and time when the announcement takes place and goes into effect
- Where: This is where the news is relevant, ie, a particular region or location
- Why: This justifies the announcement, ie., why it is important.
When you come across a new press release, always ask yourself these questions. They are useful indicators of whether the press release is newsworthy in the first place.
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How Do You Write and Format a Partnership Press Release?
It becomes easy when you must deal with the basics of writing a press release. Nevertheless, some rules relate to structure and format that you necessarily need to follow.
In addition, reporters may receive hundreds of news releases each week. So, if your press release meets all the structure and format requirements, a journalist will easily glance over it and identify the hook, the parties involved, and the necessary contact details. However, reporters may ignore your press release if you fail to adhere to the framework.
Checklist on How to Write and Format a Partnership Press Release
The Press Release Layout
The press releases are presented like a news article. They include headlines and subheadings that are eye-catching. Moreover, some of them include images, but what’s more, the most important details are seen at the top of the press release; other information is provided further as follows. In my job as a writer, I recall I was tasked with creating a partnership press release for a local art gallery and a lasting fashion brand. That collaboration aims to create awareness about eco-friendly fashion and promote local artists.
When I was writing that press release, it required that I thoroughly research the partnership’s motivations and emphasize the collaboration’s unique features. This experience helped me to understand press releases. Also, I learned the best way to draft a press release that will make a positive impact. Below, I have outlined, in the correct order, all the sections you need to know when drafting a press release.
- Title: This is where I recommend you summarize the details of the announcement in a few words.
- First Paragraph: In the first paragraph, you answer the 5Ws to give reporters all the necessary information.
- Second and Third Paragraph: Here, you provide details about the announcement in the case of a partnership and the parties involved.
- Fourth Paragraph: You must include a quote from a figure involved. In a partnership case, you may consider sharing with representatives of both companies.
- Fifth Paragraph: Here, you summarise the press release with any more useful details.
- Boilerplate: A boilerplate is a short overview of the issuing organization. In a partnership case, it will also have to provide information about both companies.
- Contact Info: Here, you will provide a name and email address for an individual handling press as queries. You can also provide a phone number, but it is optional.
The Press Release Writing Basics
In my writing career, I have drafted countless press releases and gathered much experience that has enabled me to give helpful tips for writing a good press release. I suggest you follow the steps below to ensure you get them right when drafting a press release.
#1. Write It Like a News Article
When drafting your press release, always remember that you are sharing it with reporters with high hopes of gaining media exposure. So, I advise you to get to the facts very quickly.
#2. Write It in the Third Person
I recall when I was tasked with crafting a press release for a local charity event. Firstly, I researched similar events to understand what made them successful. I further interviewed the event organizers to gather key information and quotes. Afterward, I used the information to draft a compelling press release emphasizing the event’s purpose, activities, and impact on the community. When I received the feedback from the organizers, I made some corrections to update it. I aimed to ensure the press release was clear and engaging. In the end, it was successfully shared with local media outlets, which helped to raise awareness and participation in the event. Therefore, it is important to understand and write your press release from the third-person viewpoint of an impartial observer.
#3. Keep it Short
A press release should be 400 to 600 words. In a partnership press release, you will reference two companies and include two boilerplates. In this case, I know that keeping it short might be challenging, so I advise that you make every word count.
#4. Keep the Prose Neutral and Free of Hyperbole
Some time ago, I was asked to write a press release for a new partnership between two tech companies. Firstly, I ensured that the tone was professional and neutral. I made sure to gather key details to craft a straightforward headline. I try to explain the importance of partnerships without using trendy terms. Instead, I added quotes from the executives that sounded authentic and insightful. I gave details on the specifics of the collaboration in simple language, avoiding the use of hyperbole.
By keeping the prose neutral, media outlets received the press release well. So, I recommend that your press release be professional and neutral. Avoid using terms like “disrupting” and “revolutionizing” because reporters see through it.
#5. Think Carefully About the Target Audience
When writing a press release, always keep the audience in mind. Your readers may be business professionals or media personnel, so it is important to avoid complex jargon. When drafting a partnership press release, I always gather essential details about the partnership in a clear and concise headline in the introduction. Again, I explain the partnership’s purpose and benefits in simple language. So, knowing who you are trying to appeal to is essential. I suggest that you always add brief descriptions of each company and contact information for further inquiries.
#6. Consider the Media Outlet You’re Sending It To
Make time to learn more about some news outlets you are trying to contact. I suggest sticking to their pitching guidelines and looking for topics they have published to ensure your press fit.
The Press Release “Hook’’
After stating the importance of clarity when drafting a press release, I tell you that a good press release does more than just relay information. It packages information into an appealing “hook’’ that makes the reader want to know more. The most interesting part of a press statement is the hook. In a new partnership press release, the hook may be related to the timing of the partnership or what the partnership can achieve in the future.
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Partnership Press Release Example
It is important to see a partnership press release in action; otherwise, it might not make sense to you. I remember my first experience writing partnership press releases for two local businesses, GreenTech Solutions and EcoPackaging Inc. I helped announce their collaboration. It was exciting as the CEOs discussed their shared objectives and visions. At that moment, I knew that capturing that zeal in the press release was important to communicate the significance of their partnership to the public.
So, even if I give you all the tricks and tips in press releases worldwide, they will not make much sense to you until you see them in action. The following are examples of partnership press releases.
#1. Bain & Company and Endava Announce Strategic Partnership
This is an example of a press release about a partnership that includes quotes from significant figures from each participating company.
#2, AI-Powered MarTech Startup Intelligent Relations Announces Acquisition of Net Positive Agency
This is another example of a partnership press release published in Yahoo! Finance. It announced Intelligent Relations’s recent acquisition of Net Positive Agency. The press release is concise, standard, and written clearly.
#3. Appeal Partnership with Adjust to Enrich its Growth Platform with Attribution Insights
This press release discusses the partnership between Appodeal and Adjust. The exciting thing about this press release is that it uses subheadings throughout the copy to separate and state what’s important.
How to Write a Good Press Release Quote?
- Conversational Tone: Ensure that quotes sound natural and relatable as if the speaker directly addresses the audience.
- Avoid Jargon: make sure to use simple language to keep the content accessible and easy to understand
- Conciseness: Keep your quotes brief yet impactful while focusing on the essence of the message.
How Do I Announce a New Partnership on Social Media?
Use video to present a captivating tale about the benefits of the cooperation and its shared vision. Post the video on your website, social media sites, and at relevant events to broaden your reach.
How to Write a Press Release for a New Partnership?
These are the best ways to communicate a new partnership in a press release
- Identify your goals and audience
- Craft an eye-catchy headline and a strong lead
- Make sure to provide quotes and testimonials
- Include multimedia elements
- Add a call to action and contact information
How to Write a Catchy Headline for a Press Release
- To achieve a catchy headline, you should be concise and clear while avoiding jargon, acronyms, and unnecessary words in your headline.
- Please target headlines of 10 to 65 characters at most, as search engines and news outlets may cut off longer headlines.
- Use active verbs and simple language to convey your main points quickly.
References
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