A public relations (PR) list is usually a list of individuals or businesses that a brand gets in touch with to publicize something. As a social media influencer, you may need to spread the word about a good, service, or current event for you to be on a PR list.
Being on a PR list has its benefits since you get free samples or even free products from brands that want you to increase product awareness. So if you want to get on a PR list, this guide will show you easy PR lists that you can get on so you can start receiving the good stuff:
Key Points:
- PR lists give influencers the opportunity to work with big brands all over the world.
- These partnerships can benefit both parties since they provide brand visibility and inspires creativity in influencers.
- PR lists make it easier to connect with other brands, journalists, and other creatives.
- These days, brands want influencers with high engagements as this will make sure that consumers see and remember the brand.
- When contacting prospective PR contacts, you should act professionally and include your website and social media accounts.
What Are PR Lists?
PR lists are composed of influencers, public personalities, and celebrities that companies reach out to for assistance with public relations or marketing campaigns. Influencer product testing on YouTube is a prime example of how PR lists are put to use by brands.
PR lists are often generated by invitations, however, some brands could let the public submit their information in the hopes that it would be included on a list. This is totally dependent on the size of the business! In addition, a company’s PR lists could contain levels that specify the quantity of products sent to specific influencers.
Read Also: The Ultimate Guide To Building a Media List Like a Pro
What Are The Benefits Of Being On A PR List?
For influencers, being on a PR list has various benefits, such as:
#1. It Increases Your Credibility And Visibility.
Getting listed on a PR list might help you become much more visible in your field. It conveys to people that you are a well-known and reliable person, which may lead to new business prospects and the attraction of additional brand partners.
#2. It Offers A New Source Of Content.
PR lists give you a continuous supply of new ideas to include in your material, which will keep it interesting and appealing to readers.
#3. Possibilities For Brand Partnership:
Being listed on a PR list frequently opens up prospects for brand collaboration. These partnerships can benefit both parties since they provide brand visibility and give creative access to potentially lucrative transactions.
#4. Opportunities For Networking:
PR lists make it easier to connect with other brands, journalists, and other creatives. These relationships may prove to be extremely beneficial for upcoming projects, career guidance, or just broadening your network.
How To Get On Brand PR Lists
For influencers who want to get on PR lists, this section offers all the information you need to get on a brand’s public relations roster.
The following advice can help you get added to a PR list:
#1. You Must Have A Loyal Following.
Developing your fan base is the ideal place to begin. This is because attracting a brand’s attention does require having a somewhat strong presence.
These days, what brands really want are influencers with high engagement, since this increases the likelihood that the consumer will see and remember the brand.
Therefore, you need to develop and keep a personality on your page if you want to attract decent followers, especially if your field is already crowded! Building a solid profile entails showcasing your expertise and coming up with a novel way to make your material interesting, entertaining, and memorable.
#2. Show Your Loyalty To The Brand.
If a brand browses through your social media posts and sees that you talk about them organically, they’ll have an easier time trusting you and knowing that you’ll be aligned. While this might take more effort, it’s an easy way to build a relationship with a brand. And, usually, you’d only rave about a brand if you actually loved it and used it regularly, so just make sure you voice that to your audience, and you could win a deal with a brand you love.
Targeting the brands you use is an important part of getting on a PR list. As well as sliding into their PR list, using this approach can make your content more visible. For example, if you use a fashion product, tag your favorite fashion brand every time you use their products.
#3. Meet Small Businesses
Getting the attention of a large business might be challenging because they are likely collaborating with influencers or focusing on creators who have a large fan base. Therefore, you ought to focus on small enterprises. Although most businesses recognize the value of effective PR, small and startup companies rarely have the resources to engage a full PR team.
When reaching out to small businesses, you should focus on those in their specific niche, be aware of the goals of the company, utilize their products, and use engagement rates to emphasize the advantages.
#4. Do Your Research On The Brand.
When you’ve discovered a brand that appeals to you, you should thoroughly investigate them before contacting them. Look for people who tag the brand you are interested in, such as influencers, and find out what traits they have in common.
Additionally, keep a close eye on the caliber of the images or videos they provide, how frequently they post about the brand, the number of followers they have, the material they produce, and the level of engagement.
In the unlikely event that your target brand backs off, it’s also a good idea to jot down a list of comparable brands you can target.
#5. Create Quality Content.
As an influencer, your content should stand out from the rest. Creating inferior content on your social media page makes it much less likely that brands will want to feature you on their PR list and offer you merchandise.
For example, on Instagram, you must take high-quality pictures that accurately capture the appearance of objects if you want to cover items that depend on appearance. However, it is not just about high-quality images and videos, you must also concentrate on unique, enjoyable, educational, and amusing content.
Furthermore, you should add music or songs by well-known singers like Sam Smith, The Weeknd, and so on. You can win over advertisers and viewers by becoming recognized for your use of catchy music!
#6. Contact The PR Team.
The majority of companies have managers and PR teams that work exclusively in this field. Another method to get on a brand’s PR list is to approach the PR team, but you need to do this carefully.
PR teams typically have extensive knowledge of social media and are skilled at calculating the ROI of working with influencers. Therefore, you should present your engagement metrics, your social media plan, and how it can benefit them.
#7. Create Relevant Content.
A brand won’t see how collaborating with you would be advantageous if your material does not match its mission or line of products.
Keep up with the most recent offerings from the brand and new developments in the market. Make sure you’re offering value and approaching the content from a relevant viewpoint, like comparing the brands last year’s products with this year and why you think your followers should go for the new one and sharing the updates.
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How Do I Ask A Brand To Be On The PR List?
First, find brands and companies that share your interests, audience, and content, then send them an email asking to be added to their PR lists. You’ll need to locate the PR agency that works with them and establish a connection with those outside parties.
When contacting prospective PR contacts, keep in mind to act professionally and provide an explanation of how being on their PR list could be advantageous to both parties. Including connections to your website and social media accounts would also be a wonderful idea, especially if you have pieces of content where you mention them.
But how can one send the appropriate kind of email? How would you respond? How should you approach them?
To begin with, you should make sure your email is sent in a professional manner.
Introduce yourself to the brand and state your purpose for contacting them first. You could also explain how being on their PR list could help the brand and you personally. They’ll ask you how you can assist them. Make sure you explain this clearly!
Email Template to Get a Brand’s PR List
Easy PR Lists To Get On
Let’s examine a few of the leading companies whose PR lists influencers can easily get on:
#1. Daniel Wellington
- Category: Fashion
- Platforms: Instagram, YouTube, TikTok
Daniel Wellington is one of the easy PR lists to get on. They provide influencers with a watch or other rewards in exchange for a sponsored Instagram post that promotes the business.
They also provide you the opportunity to be featured in their feed in addition to this. Influencers are invited to participate in their daily #DWPickoftheDay contest to produce original material that could be shared on Daniel Wellington’s official account.
How to collaborate with Daniel Wellington: Visit their website to register as an influencer and become a part of their worldwide ambassador network. Gaining attention from the company can also be accomplished by participating in brand competitions like #DWPickoftheDay.
#2. Asos
- Category: Fashion
- Platforms: Instagram and YouTube.
A key factor in ASOS’ success is the influencer program known as ASOS Insiders. This program employs influencers to market its clothing, accessories, and cosmetics. The company selects influencers in the fashion and beauty industry. The ASOS Insiders is one the easy PR lists to get on.
On their account, ASOS Insiders share pictures of themselves endorsing the brand’s merchandise, captioning the shots with the product code.
How to collaborate with Asos: Using the hashtag #ASSEENONME in your posts is the best method to grab the attention of the company.
#3. Coca-Cola
- Category: Beverages
- Platform: Instagram, TikTok
Leaders in the industry, such as Coca-Cola, are familiar with influencer marketing. Micro-influencers involved in their #Cokeambassador campaign frequently share pictures of themselves holding Cokes.
Their latest influencer marketing initiative, the @cocacolabelgium campaign, is one example. To connect with Belgian customers, they worked with Instagrammers who had less than 100,000 followers in the fashion, travel, and lifestyle sectors.
How to collaborate with Coca-Cola: Most brands keep a close eye on hashtags that are branded. To represent Coca-Cola, the majority of its influencers utilize the hashtag #cokeambassador. Getting their marketing team’s attention can be achieved by utilizing this hashtag in conjunction with high-quality content.
#4. Banana Republic
- Category: Fashion
- Platform: Instagram
One excellent example of a company working with Instagram micro-influencers in fashion and lifestyle is The Banana Republic. They have reached 43.2 million customers with 13 of these campaigns. Their campaigns mostly use Instagram micro-influencers to pose in different settings for their seasonal clothing ranges.
How to collaborate with Banana Republic: Their influencers frequently share branded material with the hashtags #itsbanana, #brmovesyou, #makeitmatter, and #holiday. To capture the brand’s attention, we advise publishing high-quality content with these hashtags.
#5. Forever 21
- Category: Fashion
- Platforms: Instagram, Facebook, and Twitter
In order to be showcased on Forever 21’s social media platforms, customers are encouraged to share photos of their most beloved ensembles on their feeds using the hashtag #F21xMe.
Influencers receive a set compensation plus an apparel budget from the Forever 21 Influencer Campaign in exchange for sharing content with Forever 21 clothes.
How to collaborate with Forever 21: Send an email with your portfolio to talent@forever21.com right now. Forever 21 is constantly searching for fresh talent. Additionally, watch their social media accounts and website for announcements on influencer campaigns.
#6. Nike
- Category: Fitness Apparel, Footwear, and Accessories
- Platform: Instagram, Affiliate
Without a doubt, Nike is the world’s top brand for fitness wear, creating and retailing shoes, accessories, and clothing for both men and women. Just take a look at Nike’s impressive 250+ million Instagram followers, which demonstrate the brand’s dominance in the industry.
Although you may be excited to work with Nike, the corporation actively seeks out influencers rather than accepting applications from potential brand ambassadors. They are one of the easy PR lists to get on.
However, you can sign up for the Nike Affiliate Program to receive a fee of up to 11% on legitimate transactions that you bring about.
#7. Canon
- Category: Photography, and Videography
- Platforms: Social Media and the web
Canon is among the select few businesses that dominate the global imaging technology market.
Becoming a Canon brand ambassador will be a fantastic opportunity for you to advance your profession if you’re an avid photographer. Your work and narrative will be highlighted on the Canon brand ambassador program page.
To join their PR list, you can bring your portfolio to a Canon office near you to apply. A group of specialized specialists make up the selection panel, and they evaluate candidate portfolios to create a shortlist.
#8. Airbnb
- Category: Hospitality
- Platform: Affiliate
Airbnb is a US-based startup that lets users advertise, host, and book short-term rentals and experiences online in 191 different countries.
They are searching for Superhost Ambassadors for Airbnb who can assist new hosts in beginning their Airbnb hosting career.
Speaking of perks, Superhost Ambassadors receive a host of incentives, including priority customer service, monetary rewards for assisting new hosts, and access to special features and tools. You can apply straight through the Airbnb website if you’re interested.
#9. Fitbit
- Category: Fitness and Wearable Technology
- Platform: Affiliate
Fitbit is the industry leader in wearable technology in numerous nations, including the USA.
In order to increase its market share and sales, Fitbit is searching for affiliate partners. To become a Fitbit affiliate, all you need is a website or blog.
You will receive a set fee of 3% on each sale that you bring in. Additionally, you will receive a free membership and unique access to creative assets, which will make it simple for you to advertise the products on your website.
#10. Starbucks
- Category: Beverages
- Platform: Instagram, TikTok
Starbucks is a master at using micro influencers to increase its online visibility, especially on social media sites like Instagram. They effectively integrate their brand into the digital sphere through smart partnerships and interesting content.
Starbucks engages viewers and creates a sense of community around its products using a variety of mediums, including colorful selfies with their Frappuccinos, perceptive weblog reviews, and vlogs that highlight seasonal favorites like the pumpkin spiced blend.
To get on their PR list, you should write a professional email outlining your advantages as a content developer and putting out a succinct proposition specifically for Starbucks. Remember to include links to your social media profiles and media kit when you email it to partnerships@starbucks.com.
#11. Target
- Category: Department Store
- Platform: Instagram
The massive American retailer Target is aware of the need to work with influencers to effectively reach their customers. Target reaches a larger market by showcasing their clothing offers through partnerships with Instagram influencers.
For instance, when Target debuted a new swimwear line in 2017, it sought influencers’ assistance to promote it through the use of hashtags like #targetstyle and #targetswim. Instagram users are still using these hashtags, which shows how successful Target’s influencer marketing has been over time.
Target collaborates with athletes and people who are passionate about swimming as influencers, in addition to more conventional models. Target makes sure that their marketing is authentic by partnering with influencers who have the same values as their target market.
How to partner with Target: Visit their website to submit an application to work together.
#12. Audible
- Category: Audiobooks
- Platforms: Social Media
As a major participant in the audiobook market and an Amazon subsidiary, Audible understands the importance of forming relationships with micro influencers to enhance its online visibility. With a vast catalog of books, Audible seeks to connect with a wide range of readers by carefully partnering with bloggers of different sizes.
Audible exhibits a dedication to optimizing the potential of influencer marketing through its marketing endeavors. They make sure that their content is shared with a broad range of listeners by working with micro-influencers that have devoted niche fan bases and collaborating with A-list celebrities.
Audible can establish a more intimate connection with its target audience and encourage real interest and commitment by leveraging the authenticity and involvement of micro influencers.
Lastly, Audible offers a very easy application procedure for their affiliate program. You can become an affiliate and advertise the products on your social media accounts.
Why Do Brands Work With Influencers?
Understanding why brands collaborate with influencers is important if you want to draw in the top brands that use micro-influencers.
The following are some of the main explanations for why companies are keen to collaborate with micro-influencers:
- It enhanced interaction with the audience
- It makes it easy to reach the target audience
- It is an opportunity to create organic content.
- Working with influencers is cheaper than other forms of marketing
Read Also: How To Build Effective Influencer Relations: A Detailed Guide
What Should I Say To Get On A PR List?
Introduce yourself to the brand and state your purpose for contacting them first. You could also explain how being on their PR list could help the brand and you personally.
They’ll ask you how you can assist them. Make sure you explain this clearly!
What Are PR Packages?
A PR package is a carefully chosen and customized assortment of a brand’s merchandise that is given to influencers on social media. To encourage influencers to share their items with a larger audience, brands will send PR packages to you.
Contrary to a brand arrangement, influencers do not need to use these products; nonetheless, the goal is for products to be featured on YouTube and social media platforms like Instagram and TikTok.
How Many Followers Do I Need to Receive a PR Package?
The number of followers required to qualify for a PR package varies depending on the brand, so there’s no hard-and-fast rule. Generally, it is always necessary to have at least 1,000 followers in order to be considered a micro-influencer. But each niche is different in this regard. Prior to attempting to join a PR list, always perform research tailored to your niche!
How to Create a Media Contact List?
#1. Determine Your Target Audience.
Making a decision about the right audience for your story idea is the first step towards identifying the finest reporters to include in your media list.
Keep in mind that the ultimate objective of attracting media attention is to capture the interest of your intended audience as a whole. Who is your intended audience, then? That’s what your media list ought to show.
If your goal is to persuade social media users to make use of your app to boost their following online, then you should create a media list that contains social media experts and that works for platforms that the audience regularly reads.
Read Also: My Best Strategies For Audience Engagement With Free Template
#2. Do Your Research.
To tell if a particular reporter covers the business beat for a platform that your target audience regularly reads or watches, you need to do your homework.
You should do your research on publications to find out more about each individual’s specific role:
- What subjects do they cover?
- Which is their main media outlet (print news, TV, blogs, podcasts, vlogs, etc.)?
- Their frequency of publication, audience size, and circulation.
Read Also: Top 10 Keyword Research Services in 2024
#3. Make Use Of A Reliable Database.
Rather than devoting hours to scouring social media and websites, the Critical Mention database can locate and help connect you with journalists who are eager to cover your story or press release.
It can also help you find out what journalists are sharing on social media, their most recent pieces, and more. This will help you establish productive connections with the journalists who are most interested in what you have to say.
#4. Niche Down
Niching down comes down to conducting thorough research and making sure that you only add a contact to your list if you are positive they have already addressed that particular specialty.
Furthermore, you should focus on sites that cover brands and themes comparable to yours when creating master lists for your team. Then, establish new connections with contacts at those media sources through more specialized industry blogs. If you look for relevant journalists covering a certain specialty, you should be able to discover someone who can convey your tale in much more detail and color.
For example, you can not reach out to fashion reporters for a story about crypto. Instead, you can reach out to specific blogs that cover fashion, or journalists who have the keyword “trendy fashion” in their bios or content.
#5. Organize Your Contacts
Your media list ought to include all the details you might require in order to successfully contact the individuals on it.
Most media lists include the following:
- First name
- Last name
- Media outlet/publication/blog name
- Role (journalist, blogger, etc.)
- Beats/topics covered (“social media”)
- Location
- Social media handle
- How do they prefer to be contacted?
You can also add the following details to your media list:
- Phone number
- Language
- Recent articles or work
- Interests
- What kind of content do they write?
- What is their writing style (conversational or analytical, etc.)?
#6. Decide On What Platform To Keep Your Media List.
Choose a platform for your media list to keep in mind once you’ve determined the media contacts and information you’re looking for. You can make use of Excel or Google spreadsheets.
Additionally, you can make use of a PR CRM platform like Prowly because:
- Using geographical and issue filters, you can find relevant contacts using an integrated media database. If you already have contacts, you can import them.
- Keeping them in a smart media list with tags and filters to help you stay organized or choose the connections who respond the fastest
- It offers personalized and eye-catching media pitches to your connections in the press release industry.
- You can effectively follow up by finding out who saw your press release or received your email.
- Receiving feedback so you can keep refining your pitches
Additionally, if you decide to use Excel or Google Sheets, it allows you to easily export all of your media contacts.
#7. Always Update Your Media List.
To be informed about any role changes, you should update your media list on a regular basis. Therefore, you must keep an eye on media industry news. You can then check how those changes are represented in your list. You should also keep a careful eye on the changes to the beats and job titles of reporters.
Make use of PR CRM tools, as they handle the entire range of tasks that PR teams must perform, including activity monitoring, media list upkeep, coverage reports, and everything in between.
Read Also: Monitoring Online Content: How To Do This In 5 Steps
#8. Reach Out Regularly to Your Media List Contact.
Lastly, start reaching out to the reporters on your list. When reaching out to possible connections, it’s critical to maintain a consistent and businesslike tone.
Media Contact List Template
How Can I Get More PR?
These six strategies will help you enhance your public relations presence.
#1. Understand Your Goals
What are you attempting to accomplish? is perhaps the most important question to ask yourself.
- Do you want to increase brand awareness?
- Do you wish to become recognized in your field as a thought leader?
- Are you trying to generate leads?
- Does your business need to improve its reputation?
Public relations can help with all of these goals. Your company’s overall strategy should be in line with your PR objectives.
#2. Create A PR Plan.
Now that you are aware of your goals, you need to develop a strategic plan that outlines the steps involved in reaching them. This strategy will outline your objectives, target market, messaging, and strategies, in addition to key performance indicators and benchmarks that you will need to monitor during the course of your PR campaign.
#3. Produce Interesting And Useful Content
You can showcase your expertise by producing original articles or videos that demonstrate your thoughts on social media. This puts you in the advantageous position of being a reliable source that people would seek out, which can boost lead generation and brand awareness.
#4. Build Relationships With Media
Building ties with journalists who cover important subjects in your industry is a great strategy to get more attention. Inform them that you are a resource for information on creating stories. They can also receive leads on articles that you think readers or viewers will find interesting.
#5. Make Use Of Social Media
Using social media to its full potential can help you establish a stronger online presence for your PR campaign. You can interact with followers on platforms that are relevant to your brand by sharing updates or new material. Engaging in timely interactions with followers and peers can also help you establish yourself as a thought leader.
#6. Measure Your PR Results
You can use indicators like social media interaction, website traffic, digital engagement, and media mentions to track the effectiveness of your PR campaigns. This assists you in figuring out what is effective, so you can modify your plan as necessary.
Consistent action and a deliberate strategy are necessary to improve your PR presence. By making the necessary modifications to your plan, you’ll be able to obtain effective outcomes that will improve the overall performance of your brand.
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