As someone obsessed with research, I know boring headlines are the worst. Great news deserves great headlines that grab attention. Otherwise, your release gets buried and ignored.
Writing catchy, clickable headlines is an art. You need to spark curiosity and show relevance for your audience. Nail the headline, and people will want to read more.
This guide has 13 real examples of brilliant press release headlines. From startups to big brands, you’ll see headlines for new products, milestones, awards, and more.
I’ll explain why these headlines worked so well and give tips for writing great headlines that boost open and engagement rates.
Key Takeaway
- Conciseness and Clarity Are Essential: Make sure the headline is concise and clear. Aim for a headline that is easy to read and between six and twelve words to convey the main points of your news swiftly.
- Include Important Details and Pertinence: To cover the important elements, include the who, what, when, where, and why in your headline. Make it immediately apparent why the news is noteworthy or fascinating to grab the reader’s interest.
- Use Impactful and Actionable Words: When writing, use powerful verbs and the active voice to engender a sense of urgency and involvement. Select the language that highlights the importance of your message.
- Use Relevant Keywords to Improve SEO: Organically incorporate pertinent keywords into your title to improve search engine visibility. This will ensure that more people interested in your issue see your press release.
- Preserve Accuracy and Foster Credibility: Tell the truth without embellishing or making false claims. Creating a headline that appropriately summarises the news release’s content helps you gain the audience’s confidence.
What is a Press Release Headline?
A press release headline is a written document usually produced by a public relations specialist for a company or organization. It talks about a significant milestone, anniversary, or other noteworthy business event. Press releases are sent to the media by public relations specialists to update them on news about their company.
Press releases are crucial because they let businesses utilize news to promote their brands and raise awareness of them. The headline of a news release is the document title that sums up the information or story. The title could provide the reader with an intriguing statistic, pose a query, or provide a quick summary.
How to Write a Headline for a Press Release
To have a catchy press release headline, you need to examine other effective press release samples for ideas on how to make your own stand out. The following are some factors I put into consideration when crafting effective press release headlines:
#1. Pay Attention to the Benefits
Explain the main advantages or fixes your news provides. For example “End Insomnia Naturally with Proven Technique” or “Save Time and Increase Productivity with New App.” This is because readers respond best to headlines that highlight benefits.
#2. Employ Strong Words
Using words like revolutionary, wonderful, astonishing, etc., can create excitement. However, use them only if the announcement merits this kind of explanation. Otherwise, it can sound like a meaningless assertion.
#3. Emphasize What’s New or Distinctive
Tell people what’s new, enhanced, or unique about your news. For instance, “New and Improved Formula for…” or “Announcing the Next Generation of…” Reporters are quick to identify anything new or innovative. You need to be certain and straight with the information.
Strategies for Distributing Press Releases
Once when my company had to distribute a press release that grabbed attention, it became necessary to get it out there. Here are some pointers and strategies we used to get our news in front of the appropriate reporters and media organizations.
#1. Maintain Contact and Foster Partnerships
We didn’t just send out our press release and call it a day. We had to reach out to specific media contacts, particularly to those who expressed interest or posed inquiries. As the head of my team, I had to create a lasting relationship with them by leaving comments on their social media postings, sharing their content, and suggesting topics and news for them to publish. Establishing yourself as a valuable resource will increase their likelihood of covering your news in the future.
#2. Aim for Related Journals and Writers
We had to find media outlets that cover our business or topic of interest by doing some research. We looked for magazines, reporters, bloggers, and influencers who have previously covered related stories or goods. Also had to make a direct pitch to increase our chances of being covered.
#3. Use Your Channels to Promote
In this process, we had to publish our formal press release and provide a link to it on our website, email newsletters, and all social media accounts for our business, as well as distribute it to partners, customers, industry associations, and anyone in our network. Your news gains authority and credibility the more people discuss and spread it. It’s common for journalists to seek current news stories to cover, so creating excitement on your platforms is essential.
#4. Make use of a PR Distribution Service
PR Newswire, PRWeb, and Business Wire are just a few of the distribution firms that can blast your release to thousands of media contacts. They provide paid plans at different pricing ranges. Although a larger dispersion boosts awareness, focused outreach has a higher chance of resulting in media attention. We also added some distribution services to our customized pitching strategy.
#5. Add Multimedia and Images
A press release that includes visual assets such as images, infographics, charts, or videos is far more likely to be picked up by media outlets. Provide detailed captions with information about the images and high-resolution photos that are appropriately sourced. In your email pitch, provide multimedia as separate downloadable elements.
How to Create a Press Release Headline that is Both Attention-Grabbing and Educational
#1. Employ Terms and Expressions
Your headline should contain keywords and phrases related to your news and industry, together with terms that your audience would use to look for your topic online. Doing this can improve your press release’s search engine optimization and broaden its audience. Keep in mind that including too many keywords in your headline could make it seem spammy and out of place. To improve your headline, carefully and contextually use them.
#2. Check and Modify Your Headline
One thing that makes my company’s press release outstanding, is that before we publish our press release, we make sure our title is flawless. We make sure to use a variety of tools to test our titles, such as readability checkers, headline analyzers, and comments from friends or coworkers. We check the clarity, emotion, sentiment, and engagement levels of our headline. Made changes to our headline to enhance its attraction and performance.
#3. Keep it Brief and Easy
You would agree with me that in this present age and trend, a lot of people love their news brief and straightforward. A succinct headline should be written without jargon, acronyms, or superfluous words. Aim for no more than 65 characters or 10 words, as search engines and news sites may block off longer headlines. Use active verbs and straightforward phrasing to make your point clear and instill a sense of urgency. For instance, rather than “ABC Corporation announces the launch of a new innovative product line that will revolutionize the industry”, attempt “ABC Launches Game-Changing Product Line”.
#4 Steer Clear of Hype and Hyperbole
Rather than being dramatic or deceptive, your title should be truthful and reliable. Words like “best,” “amazing,” “guaranteed,” or “breakthrough” should not be used unless you can support them with references and proof. Avoid making erroneous or inflated claims that could undermine your credibility or reputation. When reporting on your news and its importance, be truthful and precise. For instance, consider “ABC Company Tests Prototype of Flying Car” rather than “ABC Company creates the world’s first flying car.”
#5. Concentrate on the Advantages and Worth
Your headline should address the question of why readers should be interested in your news. What are the advantages or worth for the broader public or your target audience? Emphasize how your news addresses a need, solves an issue, or presents an opportunity. It should also be distinctive, relevant, and impactful.
13 Press Release Headline Examples to Inspire You
These are the stages to creating a compelling title for a press release that will entice readers and journalists to learn about your exciting news! So let’s look at the examples of press release headlines:
#1. Press Releases on Technology
Press releases about technology should highlight new product releases, updates, collaborations, and other pertinent subjects. In this field, a well-written press release will show the audience the advantages and effects of the most recent breakthroughs in addition to informing them about them.
Take the press release revealing Sunrise Village, a new mobile game from InnoGames, or the collaboration between LegalZoom and Wix, for instance. Both press releases give enough information to spark the curiosity of readers and journalists while highlighting the unique qualities of their particular topics.
Technology press releases can draw media attention and enhance coverage by emphasizing and interestingly presenting the most interesting parts of the story.
Checklist for Crafting the Best Press Release Headline.pdf
#2. Press Releases on Entertainment
Press releases for entertainment should be exciting, including details about forthcoming events, honors, and other noteworthy subjects. The objective of any press release, be it for a movie premiere or the grand opening of a new entertainment venue, is to draw media attention and increase attendance.
For example, an award press release could list the accomplishments of a movie or TV show together with information on the award and its rationale. Similar to this, a press release promoting a festival or performance should excite readers about the event while also including vital details like the date, venue, and lineup.
#3. Press Release on Mergers and Acquisitions
You sign into a contract with a business for any strategic business purpose, such as expanding your product and service offerings or increasing your market share. However, the best method to officially make the news public is to issue a press release once you and the other parties have signed the agreement.
The primary distinction between this kind of news release and others is that this one must be drafted with all relevant parties in mind. Since the clientele of the two businesses may differ, you must create a press release that appeals to them both. Furthermore, it should be noted that this arrangement will be quite significant to investors.
#4. Press Releases for Events
A brief public statement announcing an upcoming event that is released by a business or group is called an event press release. It contains all the pertinent information about the event, including the name, date, venue, goal, and notable attendees. The objective is to promote attendance or coverage of the event and to notify the public, media, and interested parties about it.
#5. Press Release Samples for Rebranding
A press release that provides a brief explanation of a company’s decision to rebrand is known as a rebranding press release. Important details like the rebranding’s motivations, new brand components including the name, logo, and messaging, and possible advantages for the business and its target market are all included.
The purpose of this press release is to enlighten the public and stakeholders about the change and to foster a favorable opinion of the new brand orientation.
#6. Press Release for Charitable Initiatives
The media is constantly searching for heartwarming tales to publish. Putting your philanthropic side on display can help your business get media attention and, eventually, the interest of a wider audience. Your company’s culture is portrayed through charitable endeavors, which also strengthen your brand equity. It lets the audience know that your business cares about more than just making money.
#7. Press Release for Product Launch
Are you considering releasing a new product? Publicize it with a press release to the entire world. The exciting elements that make a new product or service noteworthy should be emphasized in a press release announcing it. It is insufficient to merely concentrate on the features or functionalities of the new product. The press release should consider the benefits and describe how it makes the brand different from rivals.
#8. Press Release for Industry Samples
Press releases’ adaptability is what makes them so beautiful. They can be customized to fit a variety of industries, supporting the dissemination of significant business updates and happenings in a manner that appeals to each target market.
A well-written press release can create media coverage and increase brand visibility for a variety of events, including charity fundraisers, healthcare initiatives, product launches, and new hire announcements in the technology industry.
Let’s examine samples from the technology, healthcare, nonprofit, and entertainment sectors to gain a deeper understanding of the subtle differences in press release writing across these areas. These samples will serve as both a source of inspiration and a demonstration of the distinctive features that set these press releases apart.
#9. Press Releases on Healthcare
Press releases are essential for informing the public about new initiatives and advances in the healthcare sector. A strong press release on healthcare should stress the industry’s significance while emphasizing the good effects of the story on the neighborhood.
Consider the press release from CVS Health that announced a raise in the minimum wage for all of its sites’ employees. This example of a charity press release highlights the company’s dedication to enhancing the lives of its workers, making it a noteworthy narrative that might garner media attention.
Healthcare news releases can inspire good change by emphasizing the story’s human element and its effects on the community.
#10. Press Releases on Honors and Acknowledgments
When your firm wins an award for all the hard work it has put in, you want to tell the world about it. At that point, a press release about the award is declared. One word of caution, though: don’t get too emotional or overly promotional about your achievement because that will come off as “showy” from your business. Alternatively, you ought to think about outlining how this acknowledgment will support your organization’s goal and vision. This will support your brand’s perception as a pioneer in the field.
#11. Press Release on Updates on the Existing Product
A product’s update launch ought to be just as spectacular as the original product’s introduction. This kind of news release aims to showcase your company’s expertise in a specific product. It demonstrates your diligence and forethought.
The news release should emphasize the noteworthy updates or intriguing new features that set this apart. It needs to highlight the advantages and detail how your brand continues to set itself apart from rivals.
#12. Headline: “Makes History”
Replace “makes history with” in this headline with “gets.” It sounds bland and unexceptional. While receiving a Golden Globe nomination is always exciting, making history with them is extraordinary. This event makes history because it is Apple’s first-ever nomination—and they received multiple—for a Golden Globe. If your press release announces something genuinely groundbreaking, novel, unexpected, or revolutionary, mention it in the headline.
#13. The Headline Concerning ReputationA new partnership is being worked on
Announcements of corporate partnerships are always significant, but when two well-known companies get together, it’s much more significant. Spirit Airlines and JetBlue have been in the news recently for their divestiture, and they have kept the public informed on the agreement’s present status.
What is a Good Press Release Headline?
A good press release headline carries a message that will resonate with your target audience. It needs to speak to their needs and desires as a group. A press release has two target audiences: the people who will gain from knowing about your news story and the newspapers and journalists you will send it to.
What are Headline Examples?
Pay attention to recent occurrences, patterns, poll findings, or research projects. “Is Zoom Fatigue a Real Thing?” is one example.
What is a Press Release with an Example?
A press release is a news article that a company submits to publications to draw attention from the media and offer correct information. Press releases are frequently used to announce funding, new goods, upcoming events, or leadership changes.
How to Start a Press Release?
A press release should begin with an attention-grabbing headline and a subheadline that offers context. It should also include your contact details, such as your full name, email address, phone number, and mobile number.
Conclusion
In conclusion, companies and organizations in all sectors must know how to write an effective press release. By learning the specific components of press releases in the technology, healthcare, nonprofit, and entertainment sectors and the anatomy of an effective press release, you can craft compelling tales that connect with your target audience and garner media attention.
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