Audience Sentiment: Why Understanding Your Audience’s Feelings Matters
I once worked on a marketing campaign that had everything you could think of — great design, clear…
How to Get Sponsored on Instagram: A Complete Guide
Instagram is not just a photo-sharing app anymore — it’s one of the biggest marketing platforms in the…
How to Write a Winning Media Advisory Template (With Examples)
Getting the media to show up for your event takes more than just sending out random emails. Journalists…
Audience Insights: What They Are and How to Use Them
Every time someone clicks a link, watches a video, or leaves a comment online, they’re giving a clue…
The Ultimate Guide to Social Media Best Practices in 2025
One time, I spent weeks creating what I thought was the perfect post for Instagram.It had everything —…
How to Start and Grow a Podcasting Business (Full 2025 Guide)
Podcasting is no longer just a hobby — it’s a serious business opportunity.I realised this when I launched…
Understanding Audience Demographics: The Foundation of Smart Marketing
One of the initial questions I pose when assisting someone in building a campaign is, “Who specifically is…
Public Relations Marketing: What It Is, How It Works, and Why It Matters
Public relations marketing plays a major role in how businesses build trust, manage reputation, and grow visibility. Whether…
How to Be a Good Salesperson: Best Practices
If there’s one skill that quietly shapes nearly every successful career, it’s how to be a good salesperson…
Best Twitter Marketing Tools In 2025
Managing a Twitter account can feel like trying to speak while the crowd is shouting. I’ve worked with…