Understanding Market Coverage: Definition, Types, and Importance for Your PR Strategy
I remember the first time I heard the term “market coverage.” At that time, I was a legal…
Top 20 Food Influencers on Instagram and TikTok in Nigeria
Have you ever wondered how TikTok food influencers and food influencers on Instagram captivate millions with their unique…
WHAT IS SATELLITE MEDIA TOUR? Examples, Cost and Top Companies
Sometimes, I wonder how brands get their experts interviewed on multiple T.V. stations all day. Not until I…
What is VOD Advertising: Everything You Need to Know
Online videos have changed how we spend time online, whether for entertainment, learning, or business, and VOD advertising…
HOW TO REPORT A BLACKMAIL: All You Need To Know
Encrypted threats and veiled accusations: a digital extortion attempt predicated on a previous error. Blackmail is a frightening…
How to Leverage PR in Your B2B Digital Strategy for Maximum Brand Visibility
When I first started working in B2B marketing, I thought PR was only for big companies with huge…
13 Unbelievable Facts About Nigeria’s Gossip Blog Industry (+ Our Top 10 Picks)
When you think about the vibrant culture of Nigeria, the bustling markets and rich traditions might come to…
How to Create an Effective Trade Character for Your Brand
Developing a successful trade character can have a significant impact on your brand. A well-designed trade character not…
The Best Brand Collaborations to Inspire You in 2025 (+ Practical Examples)
I work a lot with marketing and brand strategy and I understand how quickly co-branding and brand collaboration campaigns have grown.…
10 Best Influencer Apps for You in 2024, Ranked!!!!
One of the challenges most brands face is finding the right influencer for their campaign. Influencers on the other end…