How To Build & Measure Brand Affinity: The Ultimate Guide to Fostering Lasting Connections
What’s your favorite shoe brand? Well, mine is Nike, and this is mainly because most of my favorite…
Influencer Media Kit: Examples, Templates & Tips to Inspire You
We’ve all seen those movies where characters bite a gold coin to tell if it’s real. Now, I’m…
Social Listening Software: Your Key to Understanding and Engaging Your Audience
Nowadays, it seems like there is an endless supply of data coming through the marketing sector. Website analytics…
Best 2024 PR Campaigns & Practical Examples (Detailed Guide)
When it comes to PR campaigns, whether you’re aiming for new or current clients, effective marketing initiatives always…
STEPS TO DEVELOPING A BUSINESS DEVELOPMENT PLAN: The Ultimate Guide
Is your business struggling to grow and land new customers? You’re probably missing a solid business development plan.…
Impressions vs Reach in Different Channels Explained!
Last week, I posted a hilarious meme about cats that I knew would go viral. I mean, who…
Media Training Tactics for Business Success: Elevate Your Communication Skills for Unbeatable Presence
As a crisis manager, I’ve witnessed a wide range of events, including product recalls, business scandals, and natural…
External Communication In Business: Strategies for Amplifying Your Business Voice
External communication is exactly what it sounds like; communicating with external stakeholders. If I had a brand and,…
The Ultimate Guide To Ambassador Marketing In 2024
I have a friend who runs a clothing brand. And occasionally, I and a few other friends who…
The Ultimate Guide To Building a Media List Like a Pro
Is your brand struggling to get press coverage and media attention? The problem could be your media list.…