If you were in a position to pick the best marketing strategy, what would it be? For me, it’s keyword marketing. It brings a lot of visibility to your business if you play the cards right.
As a small business owner, I was struggling to attract customers and stand out in a crowded market. I tried various marketing strategies, from social media ads to traditional print ads, but nothing seemed to work. Then I got to try out keyword marketing after a colleague recommended it.
At first, I was sceptical. How could targeting specific words and phrases in my ads make a difference? Just keywords?? However, I decided to give it a try and started using keywords that were relevant to my business. To my surprise, there was a big difference. Now I’m going to introduce you to one of the best marketing strategies, which is keyword marketing. Let’s get to it.
What is Keyword Marketing?
Keyword marketing is a part of a larger search engine optimisation (SEO) strategy to advertise products and services on the Internet. It is a method of advertising on search engines using keyword research. For SEO professionals, keyword marketing means getting yourself the top spot on the actual list. By determining the keyword searches that are more relevant to your business offerings, you can bid to place your ads in the search results for relevant keywords. Let me explain what I mean.
For example, if you run a computer repair business in Lagos, your relevant keywords could be “laptop repair in Lagos”, “computer repair in Lagos,” or “ tech support in Lagos.” Then you bid with different platforms, such as Google or Twitter, on these keywords. Bidding is just a way to tell the platform how much you will pay each time someone clicks on your ad. Let’s assume you bid 200 naira for the keyword “tech support in Lagos.” When someone searches for that keyword, Google will compare your bid to other bids and determine the order in which the ads will appear in the search results. As you are bidding, make sure you bid on highly relevant keywords.
Choosing the right keywords for advertising can make or break your ad campaigns
Top Hacks on How to Practice Keyword Marketing
Now you are done learning what keyword marketing is. I will take you to the next stage, which is about how to perform keyword marketing
#1. Make a List of Topic Ideas
You can start by creating a list of industry- and audience-related topics to help you create a list of keyword marketing terms. These lists will guide you in the right direction to find relevant topic ideas for your business. Let’s say you are in the fashion business, The following are some of the topic ideas you can
- latest fashion trends
- Seasonal fashion tips
- How to dress for different body types
- How to combine accessories with outfits
It’s not just choosing a topic; choose the right and relevant ones. Make sure that the ads using the keyword will target the right audience for you. Using the computer repair business in the earlier section as an example, you cannot use “video editing software” as a topic idea.
While computer repair services might offer software installation services, they are more related to video production and editing, which is not the core focus of a computer repair business and might not direct the right audience to your business.
If you are targeting more than one audience, then research them separately because it is likely that each audience will be searching for your products and services for different reasons, using different keywords.
#2. Use Keyword Research Tool to Help You Find the Right Terms
There are a lot of effective keyword tools online that can help you find the right key terms. Effective keyword research tools can help you quickly find the right phrase for your page or keyword marketing campaigns such tools include semRush, Google Search, Ahrefs, kw finder and keyword Fx. let me explain briefly using the keyword FX
Let’s use “how to knead dough” as an example. If you insert that keyword into a keyword search tool, you will see lots of suggestions, like in the picture below
Based on the outcome, you can generate a list of highly relevant keywords for your topic of choice. When you look at additional keyword suggestions for “how to knead dough,” you will see many terms related to specific dough types, just as described below.
#3. Analyze the Intent Behind the Keyword
The intent behind the keywords is something very crucial that requires double-checking when choosing the right keywords for your keyword marketing. Choose intent relevant to your business and industry, plus match the user intent behind these keywords.
The best way to achieve this is to browse with Google.
Let’s say you’re a personal trainer and you’re trying to attract new clients. You might be tempted to target the keyword “exercise” because it’s a broad term with a high search volume.
However, the intent behind the keyword “exercise” is not specific to your business. Users could be looking for information on exercise routines, fitness articles, or even exercise equipment.
#4. Focus on Long-Tail Keywords
Long tail keywords contain three or more words, like “computer repair Lagos”, and “how to knead dough.” People who search using long-tail keywords have more specific search intent, so you know they are interested in your business.
Long-tail keywords are more specific; that is, fewer but more qualified leads are looking for those terms. These keywords keep your ad costs down and enable you to get more from your budget. Let me explain how
if you’re selling African art, targeting a keyword like “African art for sale” is likely to have a lot of competition, driving up the cost-per-click for your ads.
However, targeting a long-tail keyword like “handcrafted African art masks for sale” is more specific and less likely to be targeted by other advertisers, leading to lower competition and a lower cost-per-click for your ads.
#5. Create a Keyword Group
Keyword groups help you stay organised and serve the right ads to the right people. In addition, you can group keywords to create more relevant ad content that applies to all your keywords. For example, if you placed an ad for “ how to knead dough in Nigeria”, the set of keywords would be
- Nigeria how to knead the dough
- NG how to knead dough
- How to knead dough food in Nigeria and so on
Additionally, grouping keywords helps you create highly relevant ad intent that applies to all keywords. By grouping keywords together, you ensure that it is easier for you to show your ad multiple relevant search results.
#6. Analyse Competitor Keywords
Find out what keywords your competitor is ranking for. If you haven’t considered who your competitors might be, you can search your seed keywords and see what comes up. You won’t discover every relevant keyword for your business through keyword research; this is the part where your competitor can help. While you don’t want to copy the strategy used by competitors, keyword research tools like Spyfu can provide you with an opportunity to identify key terms you’re missing that could help grow your business.
This is a compiled checklist for more aid and assessment:
Keyword Marketing.pdf
What Is the Significance of Keyword Marketing?
When searching for your keywords, keep them on the first page. Getting your right can decide if you will get any added advantage or not. This strategy identifies keywords that are most relevant to your business and optimises them for display in those searches.
- keyword marketing can be done for search engine optimisation or pay-per-click advertising. Combining keyword research with SEO, you can create an effective marketing plan that targets the audience at all time
- Keyword marketing is a way to advertise on search engines using keyword research. It helps businesses identify the most relevant and popular keywords related to their products and services
- You can identify searches that relate to your business and you can place bids to enhance the rankings on your ads as displayed in the search results for relevant keywords.
- Almost all search engines’ keyword marketing is about keywords. Choosing the right keywords for your ad can have a positive or negative impact on your ad campaign.
Tips for Creating an Effective Keyword Marketing List
The following tips will guide you when creating an effective Keyword Marketing List
#1. Interview Your Target Audience
Effective pay-per-click campaigns start with using terms and phrases that your target market commonly uses; therefore, it’s important to know your example. If you are selling weight loss tea, your target audience is mostly obese people. You must interview your target audience, and ask the right questions to get the common language they use.
#2. Ensure Website Keyword Consistency
There are a lot of keyword tools, which will be discussed later in this article, that can help ensure your keyword consistency. The key to online success is not just using the right terms but also making sure that the same keyword is on the website. Always start with keywords that are profitable and less competitive
#3. Master Your Core Keywords
Before you go all out on your intent-based keywords, master your core keywords. Once you have seen your core keywords peak for a year, start working on intent-based. Let me explain the difference between the two. Let’s say your core keyword for your travel agency is “Nigerian travel.” This is a broad term and not specific at all. Intent-based keywords, on the other hand, are more specific and related to a particular user intent. For example, “best Nigerian travel destinations”
Read Also: 13 Best Keyword Monitoring Tools in 2024
#4. Spend More Time on Keyword Qualification
Remember, we are all using the same tool for those processes, which means we need to be more clever about the actual keywords we decide to pursue. Most SEOs are obsessed with vanity metrics such as search volumes, so they don’t consider whether a website can rank for that target keyword.
#5. Understanding Each Element of the Process
In most cases, it is more of an art than a science. The most important thing is to approach the process like you would an art project. Knowing what you want to shape, the colour you are trying to use and how it can make people feel.
Best Keyword Research Tool for Keyword Marketing
Keyword marketing is part of SEO, where certain words and phrases that people type in the search engines are used to find what they are looking for. The following are keyword tools that can help you get the right keywords for your keyword marketing
#1. Ahrefs SEO tool
It is broadly used in the research of SEO. It comes second after Google as the largest Web browser. Also. it focuses on the improvements that are required for your website to rank. It recently rolled out a new and improved “keyword explorer,” which gives you super in-depth information on each keyword. It shows all the keywords you currently rank for in the top 100. The features provided by Ahrefs SEO tool include website traffic analysis, keyword analysis, backlinks, site explorer, and also the determination of competitors’ inbound links, which is helpful in starting your brand.
#2. Google Search Console: SEO Tool
There are many ways to use this report for Keyword research and one way is to find declining keywords that need your attention. It helps you to understand and reform your site. You are not required to make an account on Google Search Console to appear on Google’s search results page, as it controls what gets recorded and how your website appears to the audience. Features provided by Google Search Console include site indexing, keyword searching, search traffic data, and click analysis.
#3. SemRush
If you are looking for something more advanced, SemRush shares a tonne of keyword data and makes it easy to dig into the details. It is a keyword tool that suggests some very specific keywords that are being used by competitors instead of showing a list of keywords. It assists in enhancing the content of SEO campaigns. The features of SemRush include organic research, keyword research, traffic analysis, and SEO campaigns. As an added advantage, the SEO console template tool lets you automatically create a content brief and optimise content as you write.
#4. KWFinder
It is a tool that helps us search for long tail keywords with a lower Difficulty of SEO. It’s user-friendly and easily available. It not only tells you what keyword will be best used but also suggests some keywords that can be used easily in phrases. KWFinder automatically shows you a keyword difficulty score next to every keyword.
It has other features that other tools have but it’s very intuitive, unlike the others. Features of KWFinder include difficult keyword searches in a limited period, providing alternative suggestions for the words being searched, long keyword searches, and being user-friendly.
#5. Moz Keyword Explorer
It does an awesome job of finding lateral keyword ideas. But what makes it unique is its smartness. That means you get an outside box suggestion you won’t find anywhere else. It is always up-to-date, even if Google keeps changing its search algorithm or any other algorithm. Features of Moz include an analysis tool, automatic research of any keyword, a ranking tool, and access to the MOZBAR toolbar.
How Can I Choose Keywords?
It is better to choose keywords that are related to the main topic of your search, including related words and/or methodology-specific terms. Always remember to test your selected keywords.
What Are the Examples of Keyword Marketing?
Keywords are words that people type into search engines to find what they are looking for. It can also be a phrase, not just a word, i.e., it can contain more than one word, for example, “men’s leather jacket.”
What Are Keywords in Digital Marketing?
A keyword is a term used in digital marketing to describe a word or group of words an Internet user uses to perform a search in a search engine or search bar. In an SEO strategy, keywords are very important and should be the core of any copy written for the web.
Conclusion
I definitely know you have followed me down to this place but unfortunately, I have to come to an end. Remember to always use keywords that are intent-based, i.e., after going all out on your core keywords, and also keywords that are for the right target audience, preferably a long tail keyword that is more specific than a word keyword. Good luck!
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