How to Collab Post on Instagram

The knowledge of the importance of collaboration is the beginning of growth on any platform. With the Instagram collab post feature, you can easily share your content across up to five Instagram accounts that you wish to collaborate with. This feature does not have any restrictions, it can be reels, photos, or carousels.

Aside from the aforementioned, this feature also has so much more to offer. To learn the full specifications the Instagram collab post comes with and how you can create one, keep up with me.

Key Points

• A feature that allows multiple Instagram accounts to co-author and share feed posts, including reels, photos, and carousels, to amplify content reach and engagement.
• Collab posts help in gaining more followers, increasing engagement rates, boosting reach, and simplifying content creation through partnerships with other brands or influencers.
• To create a collab post, you need to select content, invite collaborators through the app, and share the post; collaborators must accept the invite for the post to go live.
• Collab posts provide performance statistics such as likes, comments, shares, and follower growth, which can be tracked to measure success and optimize future collaborations.

What is an Instagram Collab Post?

To go over it again, an Instagram Collab post can be termed a feed post that can be co-authored and shared by multiple accounts on the Instagram feed. Being launched in June 2021, this feature functions by allowing the original owner of the account to create the content and then invite the other accounts to the Collab when posting. Then when the collaborators accept the invite, it will go on air.

When this collab post is made, it becomes available for all feed posts which includes reels, single images and then carousels. But as for Instagram stories and Lives, it’s a no. To put it on your stories, you need to go to the reel you made of it and then use the share function to add to stories.

Did I mention that collab posts also share performance statistics, including comments, likes and the number of shares? This feature also allows at most six accounts to collaborate on a post. And it can only be activated using a mobile device and not on the web version of Instagram.

The Benefits of Instagram Collab Posts

This function on Instagram has been efficient and a good way to present your content on the app with people you are in partnership with including brands, small businesses and content creators. And doing this brings multiple benefits to the creator and brands as well. Let’s look at these benefits:

#1. Gain more followers

Being in collaboration with other brands can help you attract more followers, because when you share those collab posts you’re indirectly accessing your collaborator’s audience and, in turn, your collaborator is accessing your audience, a win-win. Since it is mutually beneficial, both parties give their audience the luxury of exploring new content.

A lot more audience is even possible when the collab posts are seen as an endorsement from the brand, your followers will want to support by following up.

#2. Get more engagement

This is another great benefit of this feature on Instagram. Once you have a good collab post, you have a better chance of having a high engagement rate. This is so because fans of either of the collaborators are excited by the collaboration. When this happens, the Instagram algorithm loves it and even pushes it out to more feeds. In turn, the post will bring in more likes, comments, and shares than a normal Instagram post.

#3. Boost your reach

If you are looking forward to building a vast reach and awareness, then this feature is for you and your brand. This is because once your collab post goes live on Instagram, it spreads out to multiple feeds, your followers inclusive. You will notice an increased exposure that you have never experienced before. Also, this means you’ll increase the number of eyes on your posts, which will help boost your overall brand awareness.

#4. Simplify content creation

This particular function becomes beneficial when you are a small brand partnering with a bigger creator with a wider audience. You can just allow them to be creative and create mad content while you rest it out and give your team a break :). Still a win-win situation. Give them the freedom to let their own genuine spin on the content.

#5. Build your community

Once you engage in a collab post, other brands and users will see you as credible and authentic. They would want to follow through and connect with you especially if they share the same niche with you and also like the content you dish out. Before you know it, you will establish relationships with other creators and brands. 

Download OUR Collab Post Analytics Tracker now to start tracking your Instagram collaborations effectively. By staying on top of your post-performance, you’ll be able to fine-tune your strategy and enhance your engagement across the platform:

How to Collab Post on Instagram

Don’t worry, this is a hassle-free process, it doesn’t take a whole town to get the job done. And because I am your host, I will break it down to the simplest forms with examples to help guide your steps till the last of it. Ready? Let’s go!

#1. The first step of cause is to open the Instagram app, look down the lower menu, and you will see a “plus” icon. Click on it.

#2. The plus icon will lead you straight to your gallery and from there you will select the photo or video you wish to collaborate.

#3. Once selected, click “next“.

#4. Edit your photo or video as usual and choose Next.

#5. Proceed to “tag people“.

#6. Select Invite Collaborators.

#7. At the top of the screen, you will see a search bar, proceed to type in the name of your collaborator’s Instagram account it.

#8. Tap on the account name once it appears.

#9. If you wish to invite or collaborate more than one person to the post then go ahead to repeat the last two processes in this section. When you are finally satisfied with your selection, click “done” to continue.

#10. Then go ahead to add your caption, hashtags, music, location or whatever settings you normally activate before posting.

#11. When ready to post to the public, select “share“.

#12. Once you hit share, your Instagram collab post will go live and the collab invitation will be sent to the account(s) you invited.

How to Accept an Instagram Collab Post Invite

There is no right or wrong when it comes to collaborating on Instagram. If you are partnering with a content creator, it will be advisable to let your creator own and publish the content and then invite you. If you’re partnering with another creator or influencer, then it boils down to what you really want to happen. Once you have been invited to join a collab post on Instagram, here’s what you need to do:

#1. Swiftly find your way to the notification page which is the heart icon, tap on it and let it open.

#2. You will see a notification that signals that your account has been invited for a collab post. Select that notification.

#3. Then you should now see a preview of what the post currently looks like. Select Review.

#4. If you want to accept, go ahead and click on accept to approve the collab post.

#5. Once that is done, the post will then appear on both profiles of the Instagram account, depending on how many accounts were invited. It will henceforth be viewable to all their followers.

How to Allow Collab Posts on Instagram

Before you even set invites or wish to publish a collab post on Instagram accounts need to consent to the partnership. Even before the mentioned first step can take place, both collaborators should ensure that they are running their accounts in a public mode and not private. If the main creator of the collab post has been having trouble sending invites, then this is what needs to be done:

#1. First and foremost, find your way to your Instagram profile and tap on the menu icon which has three horizontal lines in the top right corner. Then click on Settings and Privacy function.

#2. Scroll to Tags and mentions.

#3. You will then see  Who can tag you written in a light link. You will then see three options under the section. I will explain what these functions mean. Allow tags from everyone, means that any Instagram account can invite you to collaborate on an Instagram post. Then Allow tags from people you follow, which simply means that only accounts that you follow can invite you to collaborate. Don’t allow tags option means that no one can tag or collaborate with you. Don’t go for this last one if you are expecting a collab.

Go ahead to choose the function that suits you more and you are good for collabs.

How to Remove Yourself From an Instagram Collab

If at any point you feel like you do not want your account to be connected to the collab post, you can choose to discontinue the collab. It’s not a do-or-die affair, you can choose to remove your account from it at any time and with zero input or approval from the original account. Here’s how.

#1. Go through your profile, locate it and open the Instagram collab post.

#2. Select the ellipsis menu from the top-right corner.

#3. Select Tag options.

#4. Choose Remove Me from Post.

#5. Once you do this, your account will cease to be associated with the collab post.

Instagram Collab Post Ideas for Brands 2024

The next question likely on your mind: when and how should I actually use an Instagram Collab? There are a lot of trending inspo that can explore on your next Instagram collab post. Here are just a few ways you can use yours:

#1. Partner with other brands

Using a collab post can be just perfect in partnering with another brand especially if you share a similar brand with them. You can even explore the option of cross-promoting each other’s content or even running sales together. I advise you to get in touch with the brand that comes to your mind now and consider the perfect valuable content the both of you can pull through. Then create a smart goal immediately and keep sailing!

#2. Work with Influencers

A collab post is also ideal for influencer marketing tactics. Say your brand works with influencers with a high visibility and audience and you both create a collab post and share on your accounts. It will definitely represent the strength of the partnership and see your brand as credible. Believe me, this option is a healthier endorsement than a tag or mention.

#3. Giveaways

If you are thinking of running a giveaway for a brand and just tagging them, a collab post is a good option to share the giveaway news. There will be better benefits from the combined influence of two accounts, trust me. Giveaways are always run with the intention of high engagement on an account, now what will happen when you have double amount of followers participating to expand the footprint of your campaign. I bet you never thought of that, you’re welcome yet again.

#4. Product launches

It still boils down to having double or more accounts and followers engage on content and even promoting a product using a collab post is a chef kiss. Using a collab post leverages and maximizes the efforts you are already making.

Instagram Collab Post Not Working? Remember This

Have you tried practising the steps above on your Instagram account and you can’t seem to get your Instagram collab post to work correctly? Here might be the reason:

• Instagram collab posts only work with public accounts, if you have a private account, it won’t work.
• Invited collaborators must manually approve invites before their accounts can successfully link to the post.
• Collaborators can remove themselves from a collab post at any time, without the approval of other participants on the collab post.

Conclusion

Pheww! I have succeded in pouring out all the information you need for the Instagram collab post to work. You’re welcome. But remember, there’s no limit to the number of Instagram collab posts. If you wanted to, you could theoretically go crazy and make all of your Instagram posts a collab post as long as the invited accounts approve each invite request. If you need more clarifications, reach out in the comments.

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References

• buffer
• lifewire
• blog.hootsuite