Big companies like Google, IBM, and Airbnb use AI marketing tools to stay ahead of the competition. This article lists some of the best AI marketing tools available today.
A few years ago, I was helping a small online business that sold handmade jewelry. The owner, Mercy, loved her products but had trouble getting more customers online. We tried social media ads and email campaigns, but nothing worked well. One day, I attended a digital marketing conference and learned about AI tools.
I decided to try one of the recommended AI tools. We noticed a significant increase in website traffic and sales in just a few weeks. The AI tool looked at our data, found patterns, and improved our campaigns much better than we could do by ourselves. This showed me how powerful AI can be in marketing, and I’ve been using these tools ever since.
The invention of AI software has significantly improved marketing. But with hundreds of these tools, knowing which ones are the best can be tricky. And so, it is essential to understand what you want your AI marketing tool to do.
Let’s start by understanding what artificial intelligence is good at and how it can help your business.
Key Points
- AI marketing tools help create personalized content for customers, enhancing their buying journey. AI tools like Jasper AI and Grammarly assist in generating and refining content, reducing marketers’ workload.
- AI tools are crucial for analyzing large data sets and providing insights.
- Tools like Albert.ai optimize ad campaigns by analyzing data to refine content and targeting.
- Social media management tools like FeedHive automate and enhance content scheduling and audience engagement, making social media marketing more efficient.
- Major brands like Coca-Cola, Spotify, Nike, Netflix, and Volkswagen have successfully used AI in their marketing strategies.
What is an AI Marketing Tool?
In 2024, marketing relies heavily on data, information about your competitors, market trends, and what customers think about your product. There’s a lot of information out there, but it’s hard to gather it all by hand. AI makes this process much more manageable. It can quickly collect and analyze data on a large scale, which would take a long time to do manually.
An AI marketing tool is software that uses artificial intelligence and machine learning to improve how marketing tasks are done. AI can predict outcomes based on data, making it very useful for handling repetitive marketing tasks.
These tools take in data from their built-in databases and user inputs. They analyze this data to provide insights and actions based on what they are programmed to do or what we ask them to do. Some AI marketing tools are automated, which can significantly reduce marketers’ workload.
For example, AI can use sentiment analysis to gather and summarize positive and negative product reviews. It can also provide competitor intelligence to keep you informed about what rival brands are doing. With AI, you can target your marketing campaigns better, improving their return on investment (ROI). Even AI tools can write creative content, helping you keep up with the high demand for content, like SEO optimization.
Most data analysis tools now use machine learning and automation to achieve impressive results on a large scale. This guide will look at some of the best AI-driven apps and platforms. We’ll explain what each one does, including its benefits.
What are the Benefits of Using AI Marketing Tools
AI marketing tools help marketers work faster by handling repetitive tasks they’ve already done. Using AI tools, marketers can improve their skills and enhance their campaigns.
Here are some key ways marketers benefit from using AI marketing tools:
1. AI for Customer Personalization: AI helps marketers create personalized content for each customer. Customers expect personalization at every stage of their buying journey. According to a McKinsey & Co. survey, customers want brands to know them no matter where they interact.
AI-powered personalization tools are very effective for marketers. These tools tailor content to fit different buyer profiles. They analyze customer profiles and use data to predict and adjust the content that best matches each customer’s needs or preferences.
2. AI for Content Creation: Many marketers use AI for content creation. AI helps find new ideas, create content outlines, edit, and write. Marketers use AI tools to write social media posts, blog posts, and emails.
This reduces marketers’ mental workload, providing them with a draft in seconds. Marketers can then add and adjust their personal touch to fit their brand’s voice.
3. AI for Data Analytics: AI is also helpful in data analytics. It can analyze large amounts of data, draw insights, and summarize findings.
One specific use is sentiment analysis. AI can read vast amounts of data to understand user sentiments across various online platforms. This helps marketers understand real-time brand sentiments, market trends, and their target audience’s interests.
AI sentiment analysis tools help marketers stay in touch with their target consumers and adjust proactively to stay relevant.
These are just a few benefits of AI marketing tools. As AI becomes more common, most apps you use will include AI features.
Now, let us see the best AI marketing tools you can use.
Best AI Marketing Tools to Grow Your Business in 2024
In 2024, using AI marketing tools is very important for businesses that want to grow and compete. These tools help automate tasks, analyze data, and connect better with customers, making your marketing more efficient and effective.
With AI, you can understand your audience better, customize your campaigns, and get a higher return on investment. Let’s look at some of the best AI marketing tools this year that can help your business grow.
#1. Jasper AI (for copywriting)
Image by Digital Trends
The team behind Jasper, a popular AI-powered writing tool, faced a problem due to their success. Marvel sent them a warning after they gained over 350,000 users. Their AI was originally called Jarvis, and it was named after Iron Man’s assistant. So, they renamed it Jasper.
Jasper AI is an intelligent computer program designed to help people with writing. It’s like a virtual assistant for creating content. Jasper AI can write articles, social media posts, ads, emails, and more. It uses advanced technology to understand what you need and then generates text that sounds natural and professional. This makes it a valuable tool for marketers, businesses, and anyone needing help writing tasks quickly and efficiently.
#2. Notion AI (for productivity)
Image by Notion
This tool is designed to help boost productivity by making tasks easier and faster. It can help you organize your work, manage projects, and keep track of important information. In terms of AI marketing, Notion AI can assist you in creating content, organizing your marketing plans, and automating repetitive tasks. This means you can spend less time on manual work and more time on creative and strategic activities, making your marketing efforts more efficient and effective.
Notion takes privacy and security very seriously. Your data is encrypted, and they follow data protection laws like GDPR. The AI doesn’t use your data to train itself unless you choose to allow it.
You can try Notion AI for free for a while, with the number of free responses depending on your workspace membership. The plan is to expand the AI’s capabilities over time. It should feel like a natural addition since it works smoothly with Notion’s existing text editor and features.
#3. Grammarly (for content editing)
Once you’ve created and optimized your content, an AI grammar checker and rewording tool can help you refine it, preventing embarrassing typos from ruining your hard work.
Grammarly is a popular choice for writers and marketers. It acts like a quiet writing partner, checking your content for hidden mistakes. It can find spelling and punctuation errors and ensure your writing matches your brand style and tone of voice. With its new feature, GrammarlyGO, it can also spot gaps in content quality, suggest improvements, and even help generate content.
It offers a free plan, and the Premium plan costs $12 monthly when billed annually.
#4. DALL·E 3 (AI image generator)
DALL·E 3 is an advanced AI tool that can create images based on text descriptions. As a marketing tool, it helps businesses by generating unique visuals for ads, social media posts, websites, and other promotional materials. You simply tell it what you want to see in words, and DALL·E 3 will produce a custom image that matches your description.
For example, if you describe a “red apple on a wooden table,” DALL·E 3 will make a realistic image of that scene. It’s like having an intelligent artist who understands your words and turns them into detailed, lifelike images.
This makes it easier for marketers to get eye-catching graphics quickly without hiring a designer or spending time creating visuals from scratch.
#5. Adobe Photoshop (AI photo editor)
Image by medium
AI image generators can create exciting pictures, but if you want to make them even better, you need an AI image editor. These editors can improve your AI-made images or help you create your designs and photos for any purpose.
Adobe Photoshop is the most well-known tool for this. It allows users to change photos by adjusting colours, removing parts of the image, or adding new elements. You can use it to make pictures look better, combine different images, and create graphics from scratch.
In marketing, it can be a powerful tool to enhance your brand’s visual appeal. You can use Photoshop to design eye-catching ads, social media posts, and website graphics that attract customers. It allows you to adjust colours, add text, and combine images to make your marketing materials look professional and engaging.
With features like templates and easy-to-use tools, even beginners can create impressive visuals that help promote your products and services effectively.
#6. Surfer SEO (for content writing)
Surfer SEO is a tool that helps you create content that ranks high on search engines. It’s a great asset for any content strategy. While you write, Surfer checks and scores your content based on keyword use, readability, length, headers, and other factors that improve search rankings.
To use Surfer SEO, you start by choosing your domain, niche, and target audience. The tool then gives you useful tips, like the best keywords, a suggested content structure, and even how many images to include. You can write directly in Surfer SEO’s text editor or copy and paste your text for quick analysis. As you make changes, you’ll see your SEO score improve in real-time.
Surfer SEO can connect with other content tools like Jasper, WordPress, and Google Docs. It aims to boost your organic search growth on Google, and some of its happy clients include FedEx, Shopify, Qantas, and Viacom.
#7. Lexica Art (for blog thumbnails)
Image by Lexica Art
If you’re tired of using regular stock images for your blog thumbnails, you should try Lexica Art.
Lexica Art is a fantastic AI image maker that stands out for its high quality. It creates realistic images and can be used to make marketing content for almost anything. It’s like having a virtual artist who uses artificial intelligence to design unique and attractive photos for your blog posts. These images can grab readers’ attention and make your content stand out.
I’ve used this AI tool to create blog thumbnail images for my clients who need better search engine optimization (SEO). You can use and save different prompts to ensure all the images fit your brand’s style. Some brands even use it for their social media posts.
By using Lexica Art, you don’t need to have design skills or spend a lot of time creating images yourself. The AI does the work for you, ensuring your blog looks professional and engaging. This can increase your blog’s visibility and attract more readers, making your marketing efforts more effective.
#8. Originality AI (for AI content detection)
Originality AI is a tool that checks whether the content was written by a computer or copied from somewhere else. I use this tool for almost every piece of content to ensure it looks like a human wrote it. However, I don’t use it for content I know is written by a human. Instead, I use it to check AI-generated content, like from Content at Scale, to see if it needs improvement.
It’s also helpful if you work with freelance writers and want to ensure they aren’t using AI tools like ChatGPT to write large parts of their work. Remember, though, that these detectors aren’t perfect and sometimes mistakenly say human writing is done by AI. Despite this, I find Originality AI one of the best tools for this purpose.
#9. Undetectable AI (for rewriting AI content)
Similar to Originality AI, but with a unique feature. Undetectable AI is a tool that can rewrite content created by AI, like ChatGPT, to make it sound like a human wrote it. I tried it out by making a paragraph with ChatGPT and then using Undetectable AI to rewrite it. When I checked the rewritten text with Originality AI, I was surprised by how well it worked.
However, it’s important to be cautious with these AI tools. Sometimes, the rewrites might not make complete sense or have grammar mistakes. So, it’s still necessary to read through the content it generates to catch any errors.
Undetectable AI is a marketing tool that helps you rewrite content created by AI in a way that makes it look like it was written by a human. This means when you use it, the rewritten content won’t be flagged or recognized as coming from an AI. It’s especially useful for businesses that want to use AI to generate articles, blog posts, or any other written material but don’t want their readers or search engines to know it was AI-generated.
This tool helps improve the readability and authenticity of the content, making it more engaging and trustworthy to the audience.
#10. FeedHive (AI social media management editor)
Image by FeedHive
AI social media management editors are tools that help businesses and individuals manage their social media accounts more effectively. These tools use artificial intelligence to automate and optimize various tasks. For example, they can schedule posts, suggest the best times to publish content, and even provide ideas for what to post.
FeedHive is an excellent tool in this category. It offers many AI and automation features to help create content, recycle old posts, post, and monitor. For instance, AI-powered content recycling lets you reuse old posts in new ways without repeating yourself. AI-powered conditional posting checks how well a post is doing and takes specific actions based on its engagement.
FeedHive can analyze your audience’s behavior to determine the content that engages them the most. Additionally, it can help create content by generating captions or selecting relevant hashtags. Overall, AI social media management editors make it easier to maintain a robust online presence by handling many repetitive tasks in social media marketing.
#11. Canva (Free AI design tool)
To stand out on social media, you need great visuals, but you don’t have to become a graphic designer to create them. Graphic design tools can help with the details, letting you focus on creating posts that connect with your audience.
Canva is a user-friendly design tool that helps people create beautiful graphics without needing a professional designer. It uses AI to simplify the process by offering smart suggestions, templates, and design elements. Whether you need to make social media posts, posters, presentations, or any other visual content, Canva provides everything you need in one place.
With its easy drag-and-drop editor and a wide selection of free elements, you can quickly customize your designs. The Magic Design feature uses AI to create design templates based on an image or prompt, so you don’t have to start from scratch. It also suggests layouts and color schemes and even helps with text placement, making it simple for anyone to create eye-catching designs quickly.
Canva offers a free version with over one million templates, stock photos, and 5 GB of cloud storage. For $10/month (billed annually), Canva Pro gives you 1TB of storage, millions of assets, and advanced AI features.
#12. Zapier (for automating tasks)
Imagine you are a freelance writer using Jasper to create content outlines. After finishing the outlines, you email them to an editor for review. Automation tools can take care of this whole process, giving you more time to focus on meaningful work.
Zapier is a handy tool that helps people automate tasks between different apps. Think of it as a helpful assistant that connects your apps and makes them work together without you having to do anything manually. For example, if you get an email, Zapier can automatically save the email’s details to a spreadsheet, or if someone fills out a form on your website, it can send a message to your team on Slack.
In marketing, Zapier can be a big time-saver. It can help you manage tasks like sending welcome emails to new subscribers, posting new blog updates to your social media, or even tracking customer interactions. This way, you can focus more on creating great marketing strategies while Zapier handles the repetitive tasks.
#13. Albert.ai (for digital advertising)
Advertising used to be a game of trial and error, but that’s changing with AI. Albert.ai customizes and improves ad content on a large scale across social media and paid search platforms like Facebook, YouTube, Google Ads, and Bing. Albert uses what they call “data-powered creativity.” Founder Om Shani believes that AI and automation can help free up human creativity to design more meaningful campaigns.
Albert.ai acts like a lab to test and refine ad campaigns, find new opportunities, and reach new audiences. This makes ad campaigns more effective and less wasteful.
Some of the companies using Albert include Crabtree & Evelyn, Telenor, and Harley Davidson. After using Albert, Harley Davidson saw a massive increase in website traffic and a 2,930% jump in leads per month.
#14. Headlime (for landing pages)
The text on a landing page is very important because it acts like your website’s storefront. Headlime is an AI tool that helps you create perfect landing page content.
Headlime is an AI tool that helps you write content for landing pages, which are like the digital storefronts of a business. This tool uses advanced technology from OpenAI to predict and complete text, saving you time. It can suggest good headlines, adjust word counts, and write in different tones and languages.
Unlike other tools, it has a built-in landing page builder, so you don’t have to keep copying and pasting content. With over 1,700 templates and support for 11 languages, you can quickly create effective landing pages that attract and engage visitors.
#15. Brand24 (for media monitoring)
Brand24 is a tool for monitoring how your brand is mentioned online. It searches various platforms like news sites, social media, and blogs to find mentions of your brand. Brand24 then analyzes the sentiment behind these mentions, helping you understand what people are saying and feeling about your brand. This allows you to respond quickly to issues and improve customer satisfaction. It also provides insights to help you refine your marketing strategy.
#16. Influencity (for influencer marketing)
Influencity is a platform for managing influencer marketing campaigns. It helps brands find and work with social media influencers to promote their products. Influencity supports all major social media platforms and provides detailed analytics to track campaign performance. It’s used by big brands like Samsung and Kellogg’s to reach niche audiences and boost their marketing efforts.
#17. Userbot.ai (for conversation management)
Userbot.ai is an intelligent chatbot that manages conversations with customers. It learns from interactions, improving its responses over time. If it can’t handle a query, it passes it to a human operator and learns from the conversation. This way, Userbot gets better at understanding and answering questions. It also provides valuable customer data to help you monitor and improve your sales or customer support team.
#18. Reply.io’s AI Sales Email Assistant (for email replies)
Reply.io’s AI Sales Email Assistant helps automate the process of sending email replies. It’s a sales engagement platform that builds email campaigns and handles responses automatically. This tool helps identify promising leads and integrates with various CRM systems to track campaign progress. It makes managing email marketing less tedious and more effective.
Many top brands use artificial intelligence (AI) to improve their digital marketing. AI helps these companies better understand their customers, offer personalized experiences, and make smarter marketing choices. Here are some real-life examples of brands using AI in their digital marketing campaigns.
Sometimes, using an AI marketing tool can seem complicated, but don’t worry, here’s an AI Tool Implementation Checklist to help.
This checklist will make it easy to understand and manage. It will guide you through each step, from picking the right tool to making sure it works well with your team and current systems.
Top Brands Using AI in Digital Marketing Successfully
I have listed 5 real examples to show how different brands use AI to improve their digital marketing and stay ahead in the competitive market.
#1. Coca-Cola: AI-powered Content Creation
Coca-Cola, the well-known beverage brand, isn’t just using AI for targeted ads. They’ve created “Create Real Magic,” an AI-powered platform that lets customers join in on the creative process.
The platform uses AI to look at user-made content and brand preferences to suggest creative ideas.
Customers can then use these ideas to design their own personalized Coca-Cola artwork. This not only makes the brand experience more personal but also creates a large amount of user-made content that Coca-Cola can use in future campaigns.
#2. Spotify: Using AI for Personalized Music Recommendations
Spotify uses artificial intelligence to give you music recommendations that feel just right. By looking at what you listen to, finding similar artists and genres, and even considering the time of day and your mood, Spotify creates playlists that match your tastes perfectly.
This helps keep you interested and coming back for more music. Spotify also looks at a lot of listening data to spot new trends and suggest lesser-known artists you might like, helping you find new favorites.
#3. Nike: Personalized and Heartfelt Approach
Nike, a famous sports brand, doesn’t just recommend products based on what you’ve bought before. They use artificial intelligence (AI) to look at lots of information, like social media posts and customer reviews, to understand what their customers care about emotionally.
This helps Nike create marketing campaigns that connect with people on a deeper level. For example, if they want to target runners, they might use AI to find common themes like determination and perseverance in customer reviews.
Then, they create ads that show athletes overcoming obstacles, which resonates with the emotional drive of their audience.
#4. Netflix: Personalized Recommendations
This well-known company uses artificial intelligence to suggest shows and movies you might like. Netflix figures out your preferences by keeping track of what you watch, how often you watch, and your ratings. It then recommends similar shows and movies that you might enjoy.
Netflix also analyzes your viewing time and habits. This information helps Netflix create a personalized list of recommendations just for you, making it easier to find something you’ll enjoy watching.
#5. Volkswagen: Predict Buying Decisions
Volkswagen uses artificial intelligence to help predict what cars people might want to buy. The AI looks at lots of data, such as past sales, current market trends, and customer preferences. By analyzing this information, the AI can forecast which models will likely be popular.
This helps Volkswagen understand what cars to produce more, ensuring they meet customer demand and stay ahead in the market. In simple terms, the AI allows Volkswagen to guess what customers will want next, making their production and sales more efficient.
Final Words
AI algorithms offer many advantages like scalability, wider reach, efficiency, cost savings, better decision-making, powerful analytics, and improved customer experience. AI has not only made my marketing efforts easier but also more effective.
We are just at the beginning of this AI revolution. Marketers now have more exciting tools than ever, enabling even the smallest startup to compete with big brands on a global scale. Many of these tools have free versions, so keep an open mind and try them out. They might become your best asset for future marketing efforts.
Brands like Coca-Cola, Spotify, Nike, Netflix, Volkswagen, Adidas, etc are seeing great results from using AI in their marketing strategies. The future of marketing is to embrace these advanced technologies. As we move forward, using AI tools in our marketing will be key to staying ahead.
FAQs
What are AI marketing tools?
AI marketing tools are software programs that use artificial intelligence technology. They help marketers with tasks like analyzing data, creating content, improving marketing campaigns, and interacting with customers.
What are the best free AI tools for marketing?
Top AI Marketing Tools
- HubSpot
- SEMRush
- Narrato
- Seventh Sense
- Phrasee
- Optimizely
- MarketMuse
- Crayon
How is AI used in marketing?
AI helps you understand customer behavior, predict results, automate marketing tasks, and create personalized marketing content. New AI tools are being introduced daily, making it easier and quicker for marketers to do their jobs better.
What are some good examples of AI in marketing?
Here are 4 successful examples:
1. Netflix: Uses AI to suggest movies you might like.
2. Wowcher: Uses AI to make personalized social media posts and ads.
3. Sephora: Uses an AI chatbot to help you find the best beauty products..
Which company uses AI for marketing?
Appier is a company that uses AI to help businesses with marketing. Its AI tools help businesses improve their marketing campaigns, give personalized experiences to their customers, and improve their operations.
How does Netflix use AI in marketing?
Netflix’s AI recommendation system looks at a lot of data, like what you watch, how you rate shows, what you search for, and how long you watch. It uses this information to suggest shows and movies that you might like.
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References
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