Advertorial or Editorial PR? How to Decide for Your Brand’s Next Campaign
When it comes to “Advertorial vs Editorial PR,” understanding the difference is key to making the right choice…
What is Micro-Moment Marketing? A Guide to Capturing Audience Attention in Seconds.
In today’s busy online environment, getting people’s attention is harder than ever. With so many distractions and tons…
From Goals to Media Outreach: Breaking Down the Elements of a PR Plan
Standing out in today’s competitive business world requires more than good products or services. To get noticed, you…
The Power of Word of Mouth Marketing: Tips for Building Buzz Around Your Brand
Have you ever told a friend about a great restaurant, an amazing product, or a brand you love…
Top Examples of Display Advertising That Drive Engagement
If you’re looking to find top examples of display advertising, you’re reading the right blog. Digital marketing has…
What Are Marketing Communication Objectives? A Guide for Brands
Marketing communication objectives are the backbone of any successful campaign. They define the “why” behind our marketing efforts,…
What is Emotional Marketing? How to Connect with Your Audience
When you hear a heartwarming story in an ad or see a campaign that makes you laugh or…
How to Respond and Prepare for Media Requests to Ensure Your Brand Gets the Right Coverage
Media requests, editorial requests, PR requests, or JournoRequests, whatever you call them, they’re a great way to connect…
How to Get on Podcasts: A Step-by-Step Guide for Brand Exposure
If you’re looking to find a step-by-step guide on how to get on podcasts, you’re reading the right…
What is Automotive Marketing? Strategies for Driving Sales in the Auto Industry
Have you ever wondered how car companies seem to know exactly what kind of vehicle you want before…