How to Write a News Release for an Event (With Examples and Tips)
If you’re planning an event—whether it’s a product launch, conference, or community project—chances are you want people to…
Top 15 Famous Newspaper Journalists in Nigeria
When you open a newspaper or scroll through a news app, do you ever pause to think about…
What Are PR Packages, Their Importance, and How to Create Them
Have you ever heard of PR packages? Just imagine a skincare brand is about to launch a new…
Understanding the AVE Formula in PR: Meaning, Calculation, Criticisms, and Better Alternatives
How do you show a client or your boss that a single newspaper feature or a 2-minute TV…
The Truth About Media Bias (And Why It Affects Everyone)
Growing up, I always thought the news was neutral — just facts. But the more I consumed different…
Media Buying Made Simple: What It Is and How It Works
You’re not alone if you’ve ever wondered how ads end up on your favourite websites, podcasts, or social…
What Is a PR List Application? Everything You Need to Know
If you’re serious about getting your brand seen by the right people, you need more than just a…
What Do PR Firms Do? A Detailed Guide
If you’ve ever wondered what PR firms do beyond writing press releases, you’re not alone. I’ve worked with…
What Is Media Pitching? A Simple Guide to Getting Your Story in the News
Getting media coverage is not about luck. It’s about knowing how to tell your story and sharing it…
How to Write a Winning Media Advisory Template (With Examples)
Getting the media to show up for your event takes more than just sending out random emails. Journalists…