How to Use PR to Supercharge Your Word-of-Mouth Marketing Strategy
I’ve always believed that the best marketing doesn’t feel like marketing. It’s like a natural conversation. It’s when…
What Is a Marketing AI Platform and How Can It Transform Your Strategy?
A few years ago, I was managing a content campaign for an e-commerce client, handling ads on different…
What Is a Lead Builder? How to Generate High-Quality Leads for Your Business
A lead builder is a marketing professional who focuses on generating high-quality leads for businesses. They use strategies…
The Best Public Relations Outlets for Businesses and Brands in 2025
When my co-founder and I launched our company, we thought having a great product and a solid business…
The Ultimate Influencer Strategy Framework: How to Drive Brand Success
I remember when I first stumbled upon a local Instagrammer with just a few thousand followers. Her posts…
Step-by-Step Guide to Digital Inbound Marketing for Brand Growth
You’re scrolling through social media, and suddenly, a blog post catches your eye. It’s exactly what you needed,…
Evergreen PR Content: Examples of Timeless Stories That Keep Brands Relevant
How-to guides are just one of the few examples of evergreen content that you can use to run…
Press Release Submission Sites: Top 50 Press Release Submission Websites 2025 (+ FREE TIPS)
I can still remember when I was the marketing manager for a small tech startup, I was tasked…
Understanding Market Coverage: Definition, Types, and Importance for Your PR Strategy
I remember the first time I heard the term “market coverage.” At that time, I was a legal…
How to Leverage PR in Your B2B Digital Strategy for Maximum Brand Visibility
When I first started working in B2B marketing, I thought PR was only for big companies with huge…