Brand Identity 101: Getting the Basics Right From the Start
When I initially started in branding, I realized the importance of creating a strong brand identity. However, getting…
How To Build a Good Reputation: Key Strategies from Experts
A good name, they say, is better than silver or gold. Ask the most successful people how important…
Brand Engagement: Meaning, Importance & Helpful Tips
Everyone remembers Coca-Cola’s “Share a Coke” campaign, which saw the company replace the logo on one side of…
How to Craft an Effective Media Relations Strategy
The media relations manager is a key figure in the world of public relations and communications. As a…
Press Kit vs Media Kit: Which One Does Your Business Really Need?
Have you ever felt like you’re drowning in confused marketing terms? You are not alone! As a public…
Why Does Brand Recognition Help Businesses? 2024 Case Studies
Brand recognition helps businesses evaluate customers’ capacity to identify their business without necessarily knowing its name by using…
11 Insane Brand Tracking Tools Will Blow Your Company’s Profits
Are you finding it difficult to track your brand’s performance and stay ahead of the competition in the…
BRAND PERSONALITY: How To Give Your Brand a Memorable Personality That Connects
When I originally began developing my brand, I battled to make it stand out in a congested market.…
Brand Guidelines 101: Establishing Your Company’s Voice and Visual Identity
When I first started creating my brand, I quickly understood that consistency was essential for making a distinctive…
Brand Promise Myths: 4 Lies You’ve Been Told That Are Hurting Your Business
As someone who has worked hard to establish our brand, I’ve discovered how perplexing the concept of a…