Branding vs Visual Identity: What Are They and Why Do They Matter for Your Brand?
So, you know how you can instantly recognize certain brands just by seeing their logo or hearing their…
Branding vs Trademark: What Every Business Owner Needs to Know
Think of your brand as the entire identity of your business—how it looks, feels, and connects with people.…
Branding vs. Advertising: Understanding the Difference
In Nigeria’s competitive business landscape, the distinction between branding vs advertising is like the difference between planting a…
Branding vs. Brand Identity: Understanding the Key Differences to Build a Strong Brand
Have you ever walked into a shop or restaurant and felt like you were in a special place?…
Branding vs. Marketing: Examples and Differences
In the fast-paced and competitive Nigerian business scene, understanding the difference between branding vs marketing is like knowing…
Branding vs. Performance Marketing: Which Strategy Drives Better Results?
Have you heard about performance marketing? Let me explain briefly how I heard it for the first time.…
Understanding the Concept of Branding vs. Marketing vs. Sales
Have you ever wondered what’s the difference between branding vs marketing vs sales? Maybe you’ve noticed people using…
Branding vs. Packaging: Key Strategies for Standing Out in Nigeria’s Market
What do you think is the difference between branding vs packaging? And why do you think they are…
A Better Approach to Building Your Personal Brand
When you hear personal branding what comes to mind? I’m guessing you think of it as a daunting,…
How to Create a Brand Strategy That Outshines Your Competition
In any business, branding, and strategy work hand in hand and they can’t be intertwined. And they both…