BBranding

The Top 100 Brands in the World: A 2024 Ranking

Top 100 Brands
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  1. Key Point
  2. The Top 100 Brands in the World  
    1. #1. Costco’s Brand
    2. #2. Peloton’s Brand
    3. #3. Chick-fil-A’s Brand
    4. #4. Netflix’s Brand
    5. #5. Apple’s Brand
    6. #6. Nike’s Brand
    7. #7. Target’s Brand
    8. #8. Google’s Brand
    9. #9. Amazon’s Brand
    10. #10. Spotify’s Brand
    11. #11. Trader Joe’s Brand
    12. #12. Zoom Video Communications’ Brand
    13. #13. The Walt Disney Company’s Brand
    14. #14. Roblox’s Brand
    15. #15. In-N-Out Burger’s Brand
    16. #16. Vans’ Brand
    17. #17. Nintendo’s Brand
    18. #18. Headspace’s Brand
    19. #19. REI’s Brand
    20. #20. Lego Group’s Brand
    21. #21. Delta Air Lines’ Brand
    22. #22. Microsoft’s Brand
    23. #23. Instagram’s Brand
    24. #24. Southwest Airlines Brand
    25. #25. American Eagle Outfitters’ Brand
    26. #26. Glossier’s Brand
    27. #27. Rockstar Games’ Brand
    28. #28. CHANEL’s Brand
    29. #29. LinkedIn’s Brand
    30. #30. Uniqlo’s Brand
    31. #31. PlayStation’s Brand
    32. #32. Tesla’s Brand
    33. #33. Starbucks’ Brand
    34. #34. NVIDIA’s Brand
    35. #35. Slack’s Brand
    36. #36. Honda’s Brand
    37. #37. Audi’s Brand
    38. #38. Red Bull’s Brand
    39. #39. Colgate-Palmolive’s Brand
    40. #40. Bath & Body Works’ Brand
    41. #41. Mercedes-Benz USA’s Brand
    42. #41. Hershey Company’s Brand
    43. #43. Dunkin’ Brand
    44. #44. Porsche’s Brand
    45. #45. Chipotle’s Brand
    46. #46. BMW Group’s Brand
    47. #47. Pinterest’s Brand
    48. #48. Logitech’s Brand
    49. #49. Ritz-Carlton’s Brand
    50. #50. Shopify’s Brand
    51. #51. Crocs’ Brand
    52. #52. Gucci’s Brand
    53. #53. AMD’s Brand
    54. #54. Tiffany & Co’s Brand
    55. #55. The Coca-Cola Company’s Brand
    56. #56. Rooster Teeth’s Brand
    57. #57. National Geographic’s Brand
    58. #58. Adidas Brand
    59. #59. SEPHORA’s Brand
    60. #60. HBO’s Brand
    61. #61. Mars’ Brand
    62. #62. American Express’ Brand
    63. #63. PUMA’s Brand
    64. #64. Versace’s Brand
    65. #65. Visa’s Brand
    66. #66. Adobe’s Brand
    67. #67. Block’s Brand
    68. #68. Whole Foods Market’s Brand
    69. #69. Unilever’s Brand
    70. #70. USAA’s Brand
    71. #71. Cisco’s Brand
    72. #72. JPMorgan Chase & Co’s Brand
    73. #73. Bungie’s Brand
    74. #75. MAC Cosmetics’ Brand
    75. #76. YouTube’s Brand
    76. #77. LVMH’s Brand
    77. #78. Riot Games’ Brand
    78. #79. Airbnb’s Brand
    79. #80. Marriott’s Brand
    80. #81. Ubisoft’s Brand
    81. #82. ZoomInfo
    82. #83. Toyota
    83. #84. Tommy Hilfiger
    84. #85. Hilton
    85. #86. McDonald’s
    86. #87. The Home Depot
    87. #88. Baskin Robbins
    88. #89. Mastercard
    89. #90. Johnson & Johnson
    90. #91. Uber
    91. #92. Twitter
    92. #93. Procter & Gamble
    93. #94. 7-Eleven
    94. #95. Coinbase
    95. #96. FedEx
    96. #97. Nordstrom
    97. #98. Samsung
    98. #99. Meta
    99. #100. PepsiCo
  3. Top 100 Brands Clothing
    1. Luxury Fashion Brands
    2. Sportswear & Casual Brands
  4. Contemporary & Streetwear Brands
    1. Heritage & Other Popular Brands
  5. Which Countries Appear to Dominate the Top 100 Global Brands List?
  6. Most Valuable Brands in the World
  7. Related Post
  8. References

The brands we see daily shape what we buy, wear, and use. Some names stand out more than others, making a big impact on our lives and culture. In this guide, we’ll examine the Top 100 Brands in the world, focusing on the big names that lead in different industries. We’ll also highlight the Top 100 Clothing Brands that have changed how we dress and express ourselves. Whether you’re interested in who’s at the top or just love fashion, this guide has something special.

Key Point

  • The Top 100 Brands in the World, a 2024 Ranking, highlights leading brands across various industries, focusing on their global influence, customer satisfaction, and market value. 
  • Costco tops the list due to its strong customer loyalty, while Apple and Nike also stand out in their respective categories. 
  • The top brands provide insights into their customer satisfaction and market impact, making it a valuable resource for understanding brand dominance and trends in 2024.

The Top 100 Brands in the World  

Creating a list of the top 100 brands in the world involves considering factors such as brand value, global reach, influence, and customer loyalty. Below is an overview of some of the top brands across various industries:

#1. Costco’s Brand

Costco's Logo

Costco is a membership-only warehouse club that offers a wide variety of products. Thanks to strong customer loyalty, it’s ranked as the #1 brand globally. Costco is the top brand in the retail industry, leading in customer satisfaction compared to competitors like Amazon and Target. Social media feedback about Costco is generally neutral, and the company is valued at $157.15 billion.

#2. Peloton’s Brand

Peloton's Logo

Peloton is a leader in connected fitness, offering high-quality equipment and a vast range of live and on-demand workout classes. It’s ranked #2 globally and is the top brand in the Health and Wellness industry. Peloton has a loyal customer base, ranking first in customer satisfaction, ahead of competitors like iFIT. The brand has a neutral presence on social media, and its market value is $29.55 billion.

#3. Chick-fil-A’s Brand

Chick-fil-A's Logo

Chick-fil-A, known for its fast food and customer service, is ranked #3 globally. It holds the top spot in the Food and beverage industry and is highly rated by its customers, coming in second for customer satisfaction behind In-N-Out Burger. Social media mentions of Chick-fil-A are neutral overall.

#4. Netflix’s Brand

Netflix's Logo

Netflix is a major streaming service offering a large selection of movies and TV shows. It ranks #4 globally and is the leading brand in the Media and Entertainment industry. Netflix is second in customer satisfaction, just behind Amazon, with neutral social media sentiment. The company’s market value is $230.47 billion.

#5. Apple’s Brand

Apple is a tech giant known for its innovative products like iPhones and MacBooks. It ranks #5 globally and is third in the Tech industry. Apple is highly regarded by its customers, holding second place in customer satisfaction, with neutral mentions on social media. Apple is valued at $2.11 trillion.

#6. Nike’s Brand

Nike is a top brand in athletic footwear and apparel ranked #6 globally. It’s the leading brand in the Fashion and Beauty industry and has the highest customer satisfaction among competitors like Adidas and PUMA. Social media mentions of Nike are generally neutral, and the brand’s market value is $222.95 billion.

#7. Target’s Brand

Target is a popular American retailer offering a wide range of products. It’s ranked #7 globally and is the second-leading brand in the retail industry, just behind Costco. Target ranks third in customer satisfaction, with neutral social media sentiment, and is valued at $94.56 billion.

#8. Google’s Brand

Google is a tech company known for its internet services, ranked #8 globally. It holds the fourth spot in the Tech industry and ranks third in customer satisfaction, behind Amazon and Apple. Google has a neutral presence on social media, with a market value of $1.42 trillion.

#9. Amazon’s Brand

Amazon is a global e-commerce leader, ranked #9 globally. In the retail industry, Amazon ranks third, behind Costco and Target. It holds the second spot in customer satisfaction, with neutral mentions on social media, and is valued at $1.64 trillion.

#10. Spotify’s Brand

Spotify is a leading music streaming service, ranked #10 globally. It has the highest customer satisfaction in the Tech industry, ahead of Amazon and Apple. Social media sentiment about Spotify is neutral, and the brand’s market value is $49.43 billion.

#11. Trader Joe’s Brand

Trader Joe’s is a nationwide chain of grocery stores that focuses on providing high-quality products at affordable prices. Established in 1967, they aim to make grocery shopping enjoyable by offering unique products and a friendly shopping experience. Trader Joe’s is ranked #11 globally and #4 in the Retail industry. It’s the top brand in customer satisfaction, outpacing competitors like Whole Foods and Walmart.

#12. Zoom Video Communications’ Brand

Zoom is a comprehensive platform for virtual communication, offering tools like video meetings, chat, and virtual collaboration. Founded in 2011, Zoom is based in San Jose, California, and has become a key player in the tech industry. It is ranked #12 globally and #6 in the Tech industry. Zoom holds the second spot for customer satisfaction, just behind Slack and ahead of Cisco.

#13. The Walt Disney Company’s Brand

The Walt Disney Company is a global leader in entertainment, known for its movies, theme parks, and media networks. Disney is ranked #13 globally and #4 in the Media and Entertainment industry. It is the top brand in customer satisfaction, surpassing competitors like NBCUniversal and CBS Interactive.

#14. Roblox’s Brand

Roblox is an online platform where people from around the world can play games, learn, and socialize in a digital environment. It’s ranked #14 globally and #5 in the Media and Entertainment industry. Roblox leads in customer satisfaction, ahead of competitors like Activision Blizzard and Zynga.

#15. In-N-Out Burger’s Brand

In-N-Out Burger is a popular fast-food chain founded in 1948, known for its burgers and drive-thru service. It is ranked #15 globally and #1 in the Travel and Hospitality industry. In-N-Out tops the list for customer satisfaction, beating out competitors like Chick-fil-A and Shake Shack.

#16. Vans’ Brand

Vans is a company that produces shoes and apparel, especially for action sports like skateboarding. It is rooted in authenticity and creativity. Vans is ranked #16 globally and #2 in the Fashion and Beauty industry. The brand is second in customer satisfaction, trailing only Converse and ahead of Nike.

#17. Nintendo’s Brand

Nintendo is a Japanese company famous for its video game consoles and games. It is ranked #17 globally and #6 in the Media and Entertainment industry. Nintendo is the leader in customer satisfaction, outperforming competitors like Ubisoft and Electronic Arts (EA).

#18. Headspace’s Brand

Headspace offers mental health and mindfulness tools through its app, providing guided meditations, sleep aids, and therapy options. It is ranked #18 globally and #2 in the Health and Wellness industry. Headspace is second in customer satisfaction, just behind Calm and ahead of MyLife.

#19. REI’s Brand

REI is a cooperative retailer specializing in outdoor gear and sporting goods. It operates over 140 stores across the U.S. REI is ranked #19 globally and #5 in the Retail industry. The brand is second in customer satisfaction, just after Patagonia and ahead of DICK’S Sporting Goods.

#20. Lego Group’s Brand

Lego Group is a family-owned company focused on fostering creativity in children through play with its iconic building blocks. It is ranked #20 globally and #1 in the Consumer Goods industry. Lego tops the list in customer satisfaction, leading ahead of Mattel and Hasbro.

#21. Delta Air Lines’ Brand

Delta Air Lines is a major U.S. airline known for its focus on safety, innovation, reliability, and customer experience. They serve over 160 million customers annually. Delta is ranked 21st among the top 100 global brands and 2nd in the travel industry. It’s also 2nd in customer satisfaction (NPS) compared to competitors like Southwest Airlines and American Airlines. Delta has a neutral reputation on social media.

#22. Microsoft’s Brand

 Microsoft is a leading software company that creates and sells various tech products and services. It ranks 22nd globally and 9th within the tech industry. Microsoft is 4th in customer satisfaction (NPS), behind Apple and Google. Like others, it has a neutral presence on social media.

#23. Instagram’s Brand

 Instagram is a popular app for sharing photos and videos with social network integration. It’s ranked 23rd globally and 7th in media and entertainment. Among competitors, Instagram is 3rd in customer satisfaction (NPS), with Pinterest and LinkedIn ranking higher. The brand has a neutral social media sentiment.

#24. Southwest Airlines Brand

Southwest Airlines is known for its excellent customer service and is a major U.S. airline. It ranks 24th globally and 3rd in the travel industry. Southwest leads in customer satisfaction (NPS) ahead of Delta and American Airlines. Its social media reputation is neutral.

#25. American Eagle Outfitters’ Brand

American Eagle is a popular American jeans brand that promotes individuality and self-expression. It ranks 25th globally and 6th in the retail industry. It holds the top spot in customer satisfaction (NPS), beating out competitors like H&M and Abercrombie & Fitch. The brand’s social media sentiment is neutral.

#26. Glossier’s Brand

Glossier is a direct-to-consumer beauty brand that focuses on community-driven shopping experiences. It ranks 26th globally and 4th in the fashion and beauty industry. Glossier is 2nd in customer satisfaction (NPS) compared to Milk and SEPHORA. The brand is valued at $1.20B.

#27. Rockstar Games’ Brand

Rockstar Games is a well-known video game company. It ranks 27th globally and 8th in media and entertainment. Rockstar leads in customer satisfaction (NPS) ahead of Ubisoft and Electronic Arts (EA). The brand has a strong reputation in its industry.

#28. CHANEL’s Brand

CHANEL is a luxury fashion brand known for its fashion, accessories, and beauty products. It ranks 28th globally and 5th in fashion and beauty. CHANEL is 1st in customer satisfaction (NPS), surpassing LVMH and Prada. The brand has a strong market presence.

#29. LinkedIn’s Brand

 LinkedIn is the largest professional networking platform, helping people connect and discover career opportunities. It ranks 29th globally and 11th in the tech industry. LinkedIn is 1st in customer satisfaction (NPS) compared to Twitter and Meta. The brand has a neutral presence on social media.

#30. Uniqlo’s Brand

 Uniqlo is a global retailer of clothing and accessories for men, women, and kids. It ranks 30th globally and 6th in fashion and beauty. Uniqlo is 2nd in customer satisfaction (NPS), just behind American Eagle Outfitters and ahead of MUJI.

#31. PlayStation’s Brand

 PlayStation is a leading entertainment brand focused on delivering top-notch gaming experiences. It ranks 31st globally and 9th in media and entertainment. PlayStation is 4th in customer satisfaction (NPS), behind Nintendo and Sega. The brand is highly valued.

#32. Tesla’s Brand

 Tesla is dedicated to accelerating the transition to sustainable energy with electric vehicles and renewable energy solutions. It ranks 32nd globally and 1st in the automotive industry. Tesla is 4th in customer satisfaction (NPS), following Porsche and BMW. The brand is highly valuable and influential.

#33. Starbucks’ Brand

 Starbucks is an international coffeehouse chain known for its handcrafted coffee and fresh food items. It ranks 33rd globally and 4th in the travel and hospitality industry. Starbucks is 2nd in customer satisfaction (NPS), behind Costa Coffee. The brand has a neutral social media presence.

#34. NVIDIA’s Brand

 NVIDIA is a pioneer in accelerated computing, known for inventing the GPU and shaping the modern gaming and AI industries. It ranks 34th globally and 12th in the tech industry. NVIDIA is highly respected in its field, with a strong impact on the tech landscape.

#35. Slack’s Brand

Slack is a communication platform for teams, offering messaging, archiving, and search tools. It ranks 35th globally and 13th in the tech industry. Slack is 2nd in customer satisfaction (NPS), following CollabNet and ahead of Atlassian. The brand has a neutral reputation on social media.

#36. Honda’s Brand

 Honda is a manufacturer of automobiles, motorcycles, and power equipment. It ranks 36th globally and 2nd in the automotive industry. Honda is 3rd in customer satisfaction (NPS), behind Daimler and Toyota. The brand is well-established with a strong market presence.

#37. Audi’s Brand

 Audi is a luxury car brand known for its high-quality vehicles, including those under the Lamborghini name. It ranks 37th globally and 3rd in the automotive industry. Audi is 5th in customer satisfaction (NPS), trailing Porsche and Volvo. The brand is highly regarded in its industry.

#38. Red Bull’s Brand

 Red Bull is a leading energy drink brand famous for its slogan “gives you wings” and its impact in the food and beverages industry. It ranks 38th globally and 3rd in its industry. Red Bull is 1st in customer satisfaction (NPS), ahead of Coca-Cola and Keurig Dr Pepper. The brand has a strong social presence.

#39. Colgate-Palmolive’s Brand

 Colgate-Palmolive produces household, healthcare, and personal care products. It ranks 39th globally and 3rd in the consumer goods industry. Colgate-Palmolive is 2nd in customer satisfaction (NPS), behind Kimberly-Clark and ahead of Unilever. The brand is widely trusted and valued.

#40. Bath & Body Works’ Brand

 Bath & Body Works is a popular American retailer of personal care products under the L Brands umbrella. It ranks 40th globally and 7th in the retail industry. Bath & Body Works is 2nd in customer satisfaction (NPS), following Bluemercury and ahead of Dove. The brand is highly valued in its niche.

#41. Mercedes-Benz USA’s Brand

Mercedes-Benz makes and sells cars, buses, and trucks. It’s highly valued and ranks 41st among the top 100 global brands and 4th in the Automotive and Transportation sector. Compared to its competitors, it’s ranked 2nd in customer satisfaction (NPS), right behind ZF Friedrichshafen and ahead of BMW. The brand’s current worth is $95.37 billion.

#41. Hershey Company’s Brand

Hershey produces chocolates, candies, and grocery items. It’s ranked 42nd globally and 4th in the Food and Beverages sector. Hershey leads in customer satisfaction (NPS) over competitors like Mars and Mondelez. The company’s market value is $30.98 billion.

#43. Dunkin’ Brand

Dunkin’ Donuts, known for its coffee and baked goods, ranks 43rd among global brands and 5th in Travel and Hospitality. It holds the 8th position in customer satisfaction (NPS) among competitors like Au Bon Pain and Starbucks. The brand’s social media presence is neutral.

#44. Porsche’s Brand

Porsche is renowned for its high-performance vehicles and innovations. It’s ranked 44th globally and 5th in the Automotive and Transportation industry. It leads in customer satisfaction (NPS), ahead of Toyota and Audi. Porsche’s brand value is $19.20 billion.

#45. Chipotle’s Brand

Chipotle, which emphasizes real food and real people, ranks 45th globally and 6th in Travel and Hospitality. It’s 3rd in customer satisfaction (NPS), behind Sweetgreen and McDonald’s. The brand has a neutral presence on social media, with a market value of $41.46 billion.

#46. BMW Group’s Brand

BMW, a German automaker that owns MINI and Rolls-Royce, ranks 46th globally and 6th in the Automotive and Transportation sector. It’s 3rd in customer satisfaction (NPS), trailing behind Porsche and Mercedes-Benz. BMW’s social media sentiment is neutral.

#47. Pinterest’s Brand

Pinterest is a visual platform for discovering ideas like recipes and home decor. It ranks 47th globally and 14th in the Tech industry. Among its competitors, Pinterest is the leader in customer satisfaction (NPS), beating LinkedIn and Instagram. The company has a neutral social sentiment valued at $53.09 billion.

#48. Logitech’s Brand

Logitech, known for creating fun and impactful products, ranks 48th globally and 15th in the Tech industry. It leads in customer satisfaction (NPS), surpassing Apple and Microsoft. The company’s market value is $18.69 billion.

#49. Ritz-Carlton’s Brand

Ritz-Carlton, a luxury hotel chain, ranks 49th globally and 7th in Travel and Hospitality. It holds the top spot in customer satisfaction (NPS), ahead of Four Seasons and Hyatt. The brand’s current value is $44.20 billion.

#50. Shopify’s Brand

Shopify helps entrepreneurs build and grow their businesses. It ranks 50th globally and 16th in the Tech industry. Shopify is 3rd in customer satisfaction (NPS), following Amazon and Magento. The brand has a neutral social media presence and is valued at $139.10 billion.

#51. Crocs’ Brand

Crocs, famous for its casual footwear, ranks 51st globally and 7th in Fashion and Beauty. It’s 3rd in customer satisfaction (NPS), behind Converse and Nike. Crocs’ market value is $5.56 billion.

#52. Gucci’s Brand

Gucci, a leading luxury brand, is part of the Kering Group. It ranks 52nd globally and 8th in Fashion and Beauty. Gucci is 4th in customer satisfaction (NPS), following Kendra Scott, Chanel, and other competitors. The brand has a neutral social sentiment.

#53. AMD’s Brand

AMD, a semiconductor company, designs and develops graphics units and processors. It ranks 53rd globally and 17th in the Tech industry. AMD is 2nd in customer satisfaction (NPS), just behind NVIDIA and ahead of Analog Devices. The company’s market value is $98.91 billion.

#54. Tiffany & Co’s Brand

Tiffany & Co, a luxury jewelry retailer, ranks 54th globally and 9th in Fashion and Beauty. It is 5th in customer satisfaction (NPS), with competitors like Kendra Scott and BVLGARI leading. Tiffany & Co’s market value is $15.96 billion.

#55. The Coca-Cola Company’s Brand

The Coca-Cola Company, known for its wide range of soft drinks, ranks 55th globally and 5th in Food and Beverages. It is second in customer satisfaction (NPS), following Red Bull and ahead of Keurig Dr Pepper. The brand’s social sentiment is neutral, and its market value is $215.34 billion.

#56. Rooster Teeth’s Brand

Rooster Teeth, a creator of online media content, ranks 56th globally and 10th in Media and Entertainment. It is 2nd in customer satisfaction (NPS), behind Legendary Entertainment and ahead of Jukin Media.

#57. National Geographic’s Brand

National Geographic, known for its magazine covering geography and science, ranks 57th globally and 11th in Media and Entertainment. It leads in customer satisfaction (NPS), surpassing Chimani and the Smithsonian Institution. The brand’s current value is $932.85 million.

#58. Adidas Brand

Adidas, a global sports brand, manufactures sports apparel and footwear. It ranks 58th globally and 10th in Fashion and Beauty. Adidas is 2nd in customer satisfaction (NPS), right behind Nike and ahead of PUMA. The brand has a neutral social sentiment and a market value of $5.62 billion.

#59. SEPHORA’s Brand

SEPHORA, a leader in beauty retail, ranks 59th globally and 11th in the Retail industry. It leads in customer satisfaction (NPS), ahead of Urban Decay and MAC Cosmetics. SEPHORA’s social sentiment is neutral, with a broad presence in over 2,700 stores worldwide.

#60. HBO’s Brand

HBO, a premium television network, ranks 60th globally and 12th in Media and Entertainment. It is 2nd in customer satisfaction (NPS), trailing behind Showtime and ahead of Hulu.

#61. Mars’ Brand

Mars started as a small candy-making business in 1911 and has grown into a globally recognized brand. It’s ranked 61st among top brands worldwide and 6th in its industry. Mars is highly regarded by customers, coming in 2nd place for customer satisfaction, just behind Hershey.

#62. American Express’ Brand

American Express is a leading financial company, known for its credit cards and insurance. It’s ranked 62nd globally and is the top brand in its industry. While it trails behind Visa in customer satisfaction, it has a neutral image overall.

#63. PUMA’s Brand

PUMA is a well-known sports brand, ranking 63rd globally and 12th in the fashion industry. It’s 5th in customer satisfaction, with Vans being the most popular. PUMA is valued at $15.21 billion.

#64. Versace’s Brand

Versace is a famous Italian fashion brand, ranking 64th worldwide and 13th in its industry. It’s highly favored by customers, ranking just behind Armani, with a value of $7.46 billion.

#65. Visa’s Brand

Visa is a top payment company, handling billions of transactions annually. It’s ranked 65th globally and is a close 2nd in its industry. Visa is the most popular brand among customers, with a market value of $485.94 billion.

#66. Adobe’s Brand

Adobe is a major tech company famous for its creative software. It’s ranked 66th globally and 19th in the tech industry. Adobe is well-regarded by customers, ranking 5th, with a market value of $228.04 billion.

#67. Block’s Brand

Block is a company dedicated to supporting economic growth. It’s ranked 67th worldwide and 20th in tech. Block is 5th in customer satisfaction, with a market value of $97.54 billion.

#68. Whole Foods Market’s Brand

Whole Foods Market is a grocery chain that focuses on healthy living. It’s ranked 68th globally and 13th in retail. Customers like Whole Foods, ranking 4th in satisfaction, just behind Trader Joe’s.

#69. Unilever’s Brand

Unilever is a global company that aims to make a positive impact. It’s ranked 69th globally and 12th in consumer goods. Customers highly favor Unilever, ranking 2nd behind Colgate Palmolive, with a value of $7.12 billion.

#70. USAA’s Brand

USAA is a financial services provider that ranks 70th globally and 4th in its industry. It’s the top brand in customer satisfaction, ahead of competitors like Progressive Insurance.

#71. Cisco’s Brand

Cisco is a tech company that focuses on connectivity. It’s ranked 71st globally and 21st in tech. Cisco is well-regarded by customers, ranking 3rd in satisfaction, with a market value of $192.85 billion.

#72. JPMorgan Chase & Co’s Brand

JPMorgan Chase & Co. is a leading financial services company, ranked 72nd globally and 5th in its industry. It’s the top brand in customer satisfaction, with a market value of $451.20 billion.

#73. Bungie’s Brand

Bungie is a video game company, ranked 73rd globally and 13th in media and entertainment. It’s well-liked by customers, ranking 4th in satisfaction, with a value of $10.67 billion.

#75. MAC Cosmetics’ Brand

MAC Cosmetics is a well-known makeup brand, ranked 74th globally and 14th in its industry. It’s 4th in customer satisfaction, with SEPHORA being the most popular.

#76. YouTube’s Brand

YouTube is a video-sharing platform ranked 75th globally and 14th in media and entertainment. It’s highly favored by customers, ranking 2nd, with a market value of $1.44 trillion.

#77. LVMH’s Brand

LVMH is a luxury brand company ranked 76th globally and 15th in fashion and beauty. It’s highly regarded by customers, ranking 2nd behind CHANEL, with a market value of $341.97 billion.

#78. Riot Games’ Brand

Riot Games, a video game developer, is ranked 77th among the top global brands and 15th in the Media and Entertainment industry. It is 3rd in customer loyalty, behind Valve and Sony.

#79. Airbnb’s Brand

Airbnb is a leading platform for booking rentals, valued at $18.00 billion. It ranks high in customer satisfaction, just behind Tripadvisor.

#80. Marriott’s Brand

Marriott is a major hospitality industry player valued at $44.20 billion. It ranks well globally but falls behind competitors like Four Seasons in customer satisfaction.

#81. Ubisoft’s Brand

Ubisoft is a popular game studio that ranks well globally. Its customer satisfaction is strong, second only to Nintendo’s.

#82. ZoomInfo

ZoomInfo, a go-to-market platform powered by real-time data, helps sales and marketing teams grow their customer base. It’s ranked #81 globally and #23 in the Tech industry. Among competitors, it ranks 4th in NPS, with Bloomfire in 1st and Salesforce in 2nd. Their market cap is $4.89B.

#83. Toyota

Toyota focuses on making and selling vehicles. It’s ranked #82 globally and #7 in the Automotive industry. Toyota leads in NPS, followed by Mercedes-Benz and Honda. Their market cap is $250.52B.

#84. Tommy Hilfiger

A top designer lifestyle brand, Tommy Hilfiger is ranked #83 globally and #16 in the Fashion industry. It ranks 3rd in NPS, with Ralph Lauren in 1st and Burberry in 2nd. Their valuation is $7.41B.

#85. Hilton

Hilton, known for luxury hotels, is ranked #84 globally and #10 in the Travel industry. It ranks 3rd in NPS, with Ritz-Carlton in 1st and Hyatt in 2nd. Their market cap is $32.46B.

#86. McDonald’s

McDonald’s, a global fast-food chain, is ranked #85 globally and #7 in the Food industry. It ranks 3rd in NPS, with Starbucks in 1st and Yum! Brands in 2nd. Their valuation is $167.91B.

#87. The Home Depot

The Home Depot, a leading home improvement retailer, is ranked #86 globally and #14 in the Retail industry. It ranks 2nd in NPS, with Ace Hardware in 1st and Walmart in 3rd. Their market cap is $301.06B.

#88. Baskin Robbins

Baskin Robbins, known for ice cream, is ranked #87 globally and #11 in the Travel industry. It ranks 1st in NPS, ahead of Dunkin’ and Dairy Queen. Their valuation is $8.78B.

#89. Mastercard

Mastercard, a payments tech company, is ranked #88 globally and #6 in Banking. It ranks 2nd in NPS, with Visa in first and Discover in third. Its market cap is $350.76B.

#90. Johnson & Johnson

J&J, a healthcare company, is ranked #89 globally and #13 in Consumer Goods. It ranks 6th in NPS, with Colgate Palmolive in 1st and Merck in 2nd. Their market cap is $428.68B.

#91. Uber

Uber, a ride-hailing service, is ranked #90 globally and #12 in the Travel industry. It ranks 1st in NPS, ahead of Grab and Turo. Their market cap is $107.19B.

#92. Twitter

Twitter, a social media platform, is ranked #91 globally and #24 in the Tech industry. It ranks 3rd in NPS, with Pinterest in 1st and LinkedIn in 2nd. Their market cap is $57.69B.

#93. Procter & Gamble

P&G, a leading consumer goods company, is ranked #92 globally and #14 in Consumer Goods. It ranks 4th in NPS, with Colgate Palmolive in 1st and Unilever in 2nd. Their market cap is $330.66B.

#94. 7-Eleven

7-Eleven, a convenience store chain, is ranked #93 globally and #15 in Retail. It ranks 2nd in NPS, with Wawa in 1st and Couche-Tard in 3rd. Their valuation is $36.34B.

#95. Coinbase

Coinbase, a digital wallet and exchange platform, is ranked #94 globally and #25 in the Tech industry. It ranks 4th in NPS, with Ripple in 1st and Kraken in 2nd. Their valuation is $8.10B.

#96. FedEx

FedEx, a global transportation company, is ranked #95 globally and #8 in the Transportation industry. It ranks 2nd in NPS, with DHL in 1st and UPS in 3rd. Their market cap is $57.73B.

#97. Nordstrom

Nordstrom, a retail brand, is ranked #97 globally and #16 in Retail. It ranks 3rd in NPS, with Amazon in 1st and Sephora in 2nd. Their market cap is $5.84B.

#98. Samsung

 Samsung, an electronics giant, is ranked #103 globally and #18 in Consumer Goods. It ranks 5th in NPS, with Apple in 1st and Sony in 2nd. Their market cap is $263.86B.

#99. Meta

Meta, the parent company of Facebook, is ranked #102 globally and #27 in the Tech industry. It ranks 7th in NPS, with Apple in 1st and Pinterest in 2nd. Their market cap is $746.49B.

#100. PepsiCo

PepsiCo, a global food and beverage leader, is ranked #105 globally and #8 in the Food industry. It ranks 5th in NPS, with Amazon in 1st and Coca-Cola in 2nd. Their market cap is $195.21B.

Assessing a brand’s value involves evaluating various aspects contributing to its market position, customer perception, and overall success. This Comprehensive Brand Value Assessment Checklist will guide you through a systematic evaluation of a brand’s value, helping you understand its strengths, weaknesses, and areas for improvement.

Comprehensive Brand Value Assessment ChecklistDownload

Top 100 Brands Clothing

Luxury Fashion Brands

1. Louis Vuitton2. Gucci3. Chanel4. Prada
5. Versace6. Burberry7. Dolce & Gabbana8. Fendi
9. Armani10. Hugo Boss11. Valentino12. Givenchy
13. Balenciaga14. Hermès15. Marc Jacobs16. Saint Laurent
17. BOSS18. Off-White19. Loewe20. Michael Kors
21. Kenzo22. Moschino23. Céline24. Alexander McQueen
25. Tory Burch26. Stella McCartney27. Miu Miu28. Salvatore Ferragamo

Sportswear & Casual Brands

1. Nike2. Adidas3. Zara4. H&M
5. Levi’s6. Calvin Klein7. Ralph Lauren8. Tommy Hilfiger
9. The North Face10. Patagonia11. Timberland12. Uniqlo
13. G-Star RAW14. John Varvatos15. AllSaints16. Theory
17. Philip Lim18. Nautica19. Tommy Bahama20. Lacoste
21. Superdry22. Lee23. Wrangler24. Carhartt
25. Dickies26. Pendleton27. Brooks Brothers28. Abercrombie & Fitch

Contemporary & Streetwear Brands

1. Acne Studios2. Comme des Garçons3. Moncler4. Diesel
5. Rag & Bone6. Isabel Marant7. A.P.C.8. Vetements
9. Balmain10. Etro11. J.Brand12. Helmut Lang
13. Ermenegildo Zegna14. Tibi15. Stüssy16. Officine Générale
17. Maison Kitsuné18. A.P.C. Atelier de Production et de Création19. Lululemon20. Fila
21. Reebok22. Skechers23. Converse24. New Balance
25. Under Armour26. Asics27. Saucony28. Puma
1. Champion2. Ellesse3. Kangaroo4. Gant
5. Ted Baker6. Ben Sherman7. Hugo8. True Religion
9. Lucky Brand10. Seven For All Mankind11. Diesel Black Gold12. Comme des Garçons Play
13. Tibi14. Stüssy15. Officine Générale16. Maison Kitsuné

Which Countries Appear to Dominate the Top 100 Global Brands List?

The top spot on the list is still held by the U.S., which has 54 of the Top 100 brands, accounting for 71 percent of the total value. However, China is clearly emerging as a strong contender, with 13 brands in the Top 100, compared to just one brand 12 years ago when the report was initially released.

Most Valuable Brands in the World

In 2024, the most valuable brands in the world are ranked by their brand value, measured in billions of U.S. dollars. Here are the top brands:

  • Apple – 516.6
  • Microsoft -340.4
  • Google – 333.4
  • Amazon -308.9

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References

comparably.com

topsluxury.store

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Chinenye Gabriel is a certified public administrator with years of experience in PR Firms. She is also an SEO content writer and has honed her skills in crafting practical and insightful business, social media, and tech content. She provides services to organizations, including Business Yield Consult. Proficient in data analysis, leveraging analytical skills to derive insights and enhance content strategy.

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