Nigeria’s fashion and beauty scene in 2024 is buzzing with vibrant brands making waves nationwide. From stylish clothes and trendy shoes to elegant watches and top-notch makeup, these brands define the year’s fashion and beauty trends. Whether you’re in Lagos, Abuja, or any other part of the country, these names are on everyone’s lips. In this article, I share the most popular brands Nigerians yell about this year. And it’s not just hearsay. I’ve tried a few of these brands and can’t wait to share the hints with you. These brands have left a lasting impression on me and most of my friends; I’m sure they’ll do the same for you. Let go, guys. Do you want to miss out on the latest trend? No, I guess!
Key Points
- In 2024, Nigeria’s fashion and beauty scene features prominent brands shaping clothing, footwear, watches, and makeup trends.
- Some standout Nigerian fashion brands include Andrea Iyamah, known for its vibrant swimwear; Atafo, recognized for its tailored suits; Deola Sagoe, celebrated for modernizing traditional African fabrics; Ejiro Amos Tafiri, known for elegant drapery; and Iamisigo, which blends traditional techniques with contemporary design.
- Nigerian footwear brands such as Moroks Xpression, Yikodeen, 313Eko, Nineteenth Shoes, and Ruzzetti Bespoke make waves with unique styles and high-quality craftsmanship. These brands offer a mix of luxury, durability, and innovative designs.
- Rolex and Omega are top luxury watch brands in Nigeria, known for their timeless quality and advanced technology. Mid-range options like Tissot and Longines offer affordable luxury, while Casio provides a range of reliable and stylish watches at lower prices.
- Nigerian beauty brands such as Zaron Cosmetics and Skincare, Arami Essentials, Yanga Beauty, Bath Kandy, and Nuban Beauty are gaining popularity for their high-quality products and commitment to using locally sourced ingredients. These brands challenge international competitors by offering practical and culturally relevant beauty solutions.
Most Popular Brands
First, I want to explain “Most Popular Brands” to get us started.
The term “Most Popular Brands” refers to the brands that are widely recognized and have a strong following in a specific market or industry. Many consumers favour these brands because of their quality, innovation, style, or cultural relevance. In Nigeria in 2024, the “Most Popular Brands” in clothes, shoes, watches, and makeup have captured the attention and loyalty of Nigerian consumers. They are seen as leaders in their respective categories. They are frequently discussed, widely visible, and often set trends that others follow.
Here are some of the most popular brands you should know that people are talking about in Nigeria:
#1. Dangote Industries
A business giant founded by Africa’s richest man, Aliko Dangote. Known for its diverse ventures in cement and sugar and the largest petrol refinery in the world, Dangote is a household name thanks to its quality and continuous innovation.
#2. MTN Nigeria
As Nigeria’s largest telecom provider, MTN connects millions with its vast network, affordable plans, and digital innovations. It also gives back to communities through its MTN Foundation.
#3. Globacom
Known as the “Grand Master of Data,” Glo offers competitive prices and strong network coverage, especially in rural areas. It has also partnered with entertainment platforms to bring value-added services to customers.
#4. Coca-Cola Nigeria
This iconic beverage brand is loved for its consistent quality and diverse product range. Coca-Cola’s commitment to community development adds to its strong brand loyalty.
#5. GTCO (Guaranty Trust Bank)
GTCO is a leader in digital banking. It offers convenient services through its user-friendly app while maintaining a strong physical presence for those who prefer traditional banking.
#6. First Bank of Nigeria
As Nigeria’s oldest bank, First Bank is trusted for its financial stability and extensive branch network. It offers various tailored financial products for personal and business needs.
#7. Zenith Bank Nigeria
Known for its investment in cutting-edge technology, Zenith Bank serves large corporations and businesses with strong corporate governance and innovative solutions.
#8. Airtel Nigeria
With competitive pricing and a focus on reaching underserved areas, Airtel continues to grow as a major player in Nigeria’s telecom space, especially with its mobile money services.
#9. Access Bank
Rising through digital transformation and strategic acquisitions, Access Bank is building a future-focused brand that prioritizes sustainability and convenience.
#10. UBA (United Bank for Africa)
UBA is a Pan-African bank with a strong presence in 20 countries, making cross-border transactions easy. Their diverse products and commitment to innovation keep them ahead.
Most Popular Brands of Clothes
Nigerian fashion is now famous for its captivating and stunning Ankara designs, Kente cloths, and traditional African prints. Present-day Nigerian fashion trends include men donning Dashikis and women wearing fashionable maxi dresses. Several Nigerian fashion brands have set the standard for Nigeria’s fashion culture, often featuring dynamic and attention-grabbing attire in vibrant and bold colours incorporated into distinctive designs and unique patterns.
Nigerian fashion has gained international attention over time, mainly due to the influence of esteemed Nigerian fashion designers such as Deola Sagoe, Lanre Da Silva Ajayi, Tokyo James, Moses Ebite, Lisa Folawiyo, Derin Fabikun, Maki Oh, Wanger Ayu, and Ituen Basi. These designers, prominent Nigerian trendsetters, the country’s trendiest influencers, and pop stars have showcased their styles, reflecting Nigeria’s most popular styles and cultures.
With Nollywood and some of the world’s brightest music stars in Nigeria, the West African nation has come into the spotlight. With Nigeria’s entertainment industry leading the way, the country’s fashion industry is closely following suit, with over a dozen Nigerian fashion brands igniting style across the country.
Here are the Top Nigerian Fashion Brands:
#1. Andrea Iyamah
Owned by the Nigerian fashion designer Dumebi Iyamah, Andrea Iyamah is renowned for its innovative approach to swimwear, ready-to-wear, and custom fashion. Established in 2011, the brand draws strong inspiration from various African cultures, art, and its founder’s style, blending them into bold and varied designs. Andrea Iyamah has carved out a niche in the fashion industry with innovative and distinctly vibrant styles.
Check out the Store: Website | Instagram
#2. Atafo
Founded by Nigerian fashion designer Mai Atafo, Atafo has established itself as a prestigious brand in Nigerian and international fashion spheres. Launched in 2007, the brand, known initially as Mai Atafo Inspired, gained recognition for its tailored suits and glamorous evening wear. Throughout the years, Atafo has dressed numerous celebrities and has become a fixture on red carpets across Africa.
Check out the Store: Website | Instagram
#3. Deola Sagoe
Deola Sagoe is a leader in the African fashion industry. She inherited her passion for fashion from her mother, a designer. Sagoe launched her brand in the late 1980s after returning to Nigeria from her studies in finance and management in the UK and USA. Known for her innovative use of African fabrics and handcrafted detailing, Sagoe has a unique approach that modernizes traditional African aesthetics. Her work has gained international acclaim and featured in fashion capitals such as New York, London, and Paris.
Check out the Store: Website | Instagram
#4. Ejiro Amos Tafiri
Ejiro Amos Tafiri is an esteemed Nigerian fashion designer who has made significant progress locally and internationally in promoting African fashion. She honed her skills with positions at various fashion houses before launching her brand in the 2010s. Ejiro Amos Tafiri is widely recognized for her expertise in drapery, a technique that she skillfully incorporates into her designs to create flowing, elegant, timeless, feminine pieces. Her brand is deeply rooted in African culture and traditions, and she often draws inspiration from her Nigerian heritage.
Check out the Store: Website | Instagram
#5. Iamisigo
Iamisigo is a distinct fashion brand renowned for its bold and innovative approach to African fashion. Founded by Nigerian-Ghanaian designer Bubu Ogisi in 2009, Iamisigo is deeply invested in exploring the intersection of traditional African techniques and contemporary design. The brand uses unconventional materials and methods to craft its collections. Through its designs, Iamisigo challenges preconceived notions of African fashion and advocates a reimagined portrayal of the continent’s richness.
Check out the Store: Website | Instagram
#6. Ituen Basi
Ituen Basi, another influential figure in African fashion, has made significant contributions through her eponymous brand. She is celebrated for her innovative use of Ankara, a traditional West African fabric she transforms into wearable art. Basi’s designs stand out for their patterns, vibrant colors, and intricate beadwork, reflecting a joyful celebration of African culture and heritage. Ituen Basi plays a vital role in promoting African fashion globally.
Check out the Store: Website | Instagram
#7. Lisa Folawiyo
Lisa Folawiyo is one of the top Nigerian fashion brands, gaining international recognition for its innovative approach to traditional African prints. Founded in 2005 by its namesake, Lisa Folawiyo, the brand specializes in custom prints and the luxurious embellishment of fabrics, transforming them into wearable art. Folawiyo utilizes Ankara, a traditional West African fabric, infusing it with modern tailoring techniques to create unique and timeless pieces.
Most Popular Brands of Shoes
Nigeria’s fashion industry has been rapidly evolving, witnessing local brands making significant progress in the footwear sector. Nigerian shoe brands are gaining domestic and global recognition, focusing on bespoke leather shoes and trendy sneakers.
#1. Moroks Xpression
Moroks Xpression is a leading shoe fashion brand in Nigeria, known for its luxury leather goods tailored for discerning clients who value quality, elegance, and convenience. The brand offers a wide range of products, including men’s and women’s shoes, slippers, sandals, and accessories like bags and belts. Moroks Xpression stands out due to its dedication to personalized craftsmanship and meticulous attention to detail in every piece.
Moroks Xpression prioritizes innovation, offering elegant leather slippers and trendy sneakers that cater to diverse style preferences and occasions. The brand’s MX Blue sneakers and Topax Luxury Sneakers blend contemporary design with premium materials, ensuring style and comfort. A satisfied customer, Folorunsho Martins, praised Moroks Xpression’s sandals for their excellent quality, slip-resistant soles, and timeless style.
#2. Yikodeen
Yikodeen Footwear Limited (YFL) has secured its position as a prominent Nigerian footwear manufacturer. The company specializes in safety boots, combat boots, and back-to-school shoes. The company emphasizes durability, comfort, and functionality, gaining trust in the industrial and consumer footwear sectors.
Yikodeen’s product range is diverse, meeting various needs and preferences. Their safety boots, designed with reinforced toe caps and heat-resistant soles, provide essential protection for industrial workers. Additionally, Yikodeen’s combat boots are trusted by the Nigerian police force and army for their durability and reliability. Their back-to-school shoes are popular among parents and students due to their comfort and longevity.
#3. 313Eko
313Eko has been a notable presence in Nigeria’s footwear industry since its establishment in 2010. The Lagos-based brand, founded by Taiye Bamigbola, has swiftly gained prominence by focusing on creating top-quality, aesthetically pleasing, durable, and functional footwear.
313Eko separates itself through a vision to be recognized as a leader and innovator in the African shoe manufacturing industry. The brand’s dedication to excellence is evident in every pair of shoes they produce, whether for casual wear or formal occasions. 313Eko’s product line showcases a seamless blend of traditional craftsmanship and contemporary design sensibilities, particularly exemplified in their exceptional leather works services and products.
#4. Nineteenth Shoes
Nineteenth Shoes has emerged as a significant player in Nigeria’s shoe fashion scene, offering a unique blend of style, comfort, and affordability. The brand has gained popularity for its contemporary designs that cater to modern Nigerian consumers’ preferences.
The brand’s commitment to quality is reflected in its choice of materials and manufacturing processes. By prioritizing durability without sacrificing style, Nineteenth Shoes has established a reputation for producing long-lasting footwear that appeals to value-conscious consumers. Additionally, Nineteenth Shoes has embraced e-commerce, making its products easily accessible to customers nationwide through its online store.
#5. Ruzzetti Bespoke
Ruzzetti Bespoke is recognized for its position in Nigeria’s luxury, tailor-made shoe industry. Focusing on personalized footwear, Ruzzetti provides a unique shoemaking experience tailored to clients seeking exclusive, perfectly fitting shoes.
The brand’s shoemaking philosophy combines traditional craftsmanship with contemporary design principles. Each pair of Ruzzetti shoes is crafted by hand, often using premium leather and other top-quality materials. This meticulous attention to detail and dedication to quality has established Ruzzetti as a producer of some of the finest custom shoes in Nigeria.
Ruzzetti’s product lineup encompasses a range of styles, from timeless Oxford shoes to more modern designs. Their ability to merge traditional methods with contemporary trends has attracted a customer base that values skilled artistry and fashion. The brand has gained popularity, particularly among professionals and individuals with a strong fashion sense willing to invest in high-quality, tailor-made footwear.
Most Popular Brands of Watches
In Nigeria, a watch is more than just a tool for telling time. It’s like the finishing touch to your style, a symbol of success. Whether you’re an experienced watch collector or just starting, the variety of options can be overwhelming. But don’t worry! This guide is here to help. We’ll look at Nigeria’s top 5 watch brands, offering options for every taste and budget. Whether you’re after the latest luxury designs or a reliable, everyday watch, our recommendations will help you find the perfect match. Join us and discover watches that blend established brands with your ideal timepiece.
#1. Rolex
Rolex is a top name for luxury watches in Nigeria, and it is known for its lasting quality and classic designs. Popular models include:
- Oyster Perpetual: A timeless, versatile watch.
- Datejust: A stylish watch with a date display.
- Submariner: A rugged dive watch that’s water-resistant up to 1,000 meters.
- Day-Date: A luxurious watch with the day of the week shown on the dial.
- Daytona: A sporty chronograph loved by racing fans.
Buying Tips: To avoid fakes, buy from authorized Rolex retailers and always ask for an authenticity certificate.
#2. Omega
Another top luxury brand in Nigeria, Omega, is famous for its connection to space missions and advanced technology. Popular models include:
- Speedmaster: Known as the “Moonwatch” for its role in the Apollo 11 mission.
- Seamaster: A versatile, water-resistant watch.
- Constellation: A refined timepiece perfect for formal occasions.
- De Ville: A stylish watch suitable for everyday wear.
Buying Tips: Purchase from authorized Omega retailers for the best quality and after-sale support.
- Mid-Range Brands (Style and Quality)
#3. Tissot
Tissot watches are known for offering affordable luxury and combine Swiss craftsmanship with modern design. Some popular models are:
- PRX Powermatic 80: A sporty yet elegant watch.
- Chemin des Tourelles: A classic and elegant option.
- T-Touch: Features touchscreen technology for the tech-savvy user.
- Carson: A versatile watch that suits both formal and casual looks.
#4. Longines
Another respected Swiss brand, Longines, offers a mix of history and modern design. Popular models include:
- HydroConquest: A durable diving watch.
- Master Collection: Classic timepieces with automatic movements.
- La Grande Classique: Slim and timeless designs.
- Spirit: A vintage-style pilot watch.
- Affordable Brands (Fashion and Functionality)
#5. Casio
Casio offers a wide range of watches for every need, from durable G-Shocks to stylish and affordable models. Popular collections include:
- G-Shock: Known for toughness and durability.
- Baby-G: Stylish and functional watches for women.
- Edifice: Sophisticated chronographs with advanced features.
- Pro Trek: Ideal for outdoor enthusiasts with features like compasses and altimeters.
- Classic: Affordable everyday watches.
Where to Buy: Find Casio watches at authorized retailers, department stores, and online platforms like Jumia and Konga. Be cautious when purchasing online to ensure authenticity.
When choosing fashion and beauty brands, it’s essential to consider various factors to ensure that the products align with your style, budget, and preferences. This Brand Comparison Checklist will guide you through key considerations for evaluating top fashion and beauty brands.
Most Popular Brands of Makeup
The Nigerian skincare market is packed with beauty brands, but that doesn’t mean there isn’t space for more great brands to shine. For a long time, it was common for Nigerians to trust foreign products over local ones. People thought the ingredients in these foreign products were better and more ethical than those used by Nigerian brands.
Some complaints about local brands back then ranged from packaging that didn’t look great to ingredients that people found a bit sketchy. But thankfully, that’s all in the past! Nigerian brands have seriously stepped up and are now competing head-to-head with big-name foreign brands.
What makes me happy about these Nigerian beauty brands is that many source their ingredients from local markets. Not only does that support the community, but it also reduces the use of questionable chemicals.
So, let’s talk about some Nigerian beauty brands you should check out this year. You may already know a few, and some might be new to you, but either way, you’ll discover some fantastic options.
#1. Zaron Cosmetics and Skincare
You can’t talk about beauty in Nigeria without mentioning Zaron! Launched in 2011 by Oke Maduwesi, Aaron has become a go-to for makeup lovers and skincare enthusiasts.
#2. Arami Essentials
I came across Arami Essentials on Instagram in 2020, and their clean, minimalist packaging instantly caught my eye. Founded by Ore Lawani in 2016, they’re known for using locally sourced ingredients that are great for your skin.
#3. Yanga Beauty
Founded by Jennifer Lisa Uloko in 2014, Yanga Beauty is all about bold and beautiful makeup, especially their famous brow products.
#4. Bath Kandy
Bath Kandy is your brand if you’re into bath products that look good enough to eat! Founded by Blondie Okpuzor, they make soaps, lotions, and scrubs that smell amazing and tackle specific skin concerns.
#5. Nuban Beauty
Launched in 2017 by Stella Ndekile and Jane Ogu, Nuban Beauty was created with African skin tones in mind. At a time when foreign brands weren’t catering to darker skin, Nuban Beauty stepped up.
These brands are doing amazing things, and I’m sure you’ll find something to love from each of them! Why not give one or two a try?
What Is the Most Selling Product in Nigeria?
Here are the top 5 products Nigeria exported the most in the first quarter of 2024:
- Crude petroleum oil – N15,486.63 billion (80.80% of export value)
- Liquified natural gas – N1,677.23 billion (8.75% of export value)
- Sesame seeds – N247.75 billion (1.29% of export value)
- Urea (in or out of solution) – N240.55 billion (1.25% of export value)
- High-quality cocoa beans – N230.85 billion (1.20% of export value)
Who Is the Richest Business in Nigeria?
Aliko Dangote Estimated net worth: $15.9 billion. Aliko Dangote is a well-known figure in Nigeria and a self-made billionaire. Although he was born into a wealthy family, his business sense developed early on. After studying business in Egypt, he returned to Nigeria and started importing products like sugar and rice. Over time, he expanded his ventures and founded the Dangote Group, which operates in industries such as cement, sugar, and flour. His determination and smart investments have made him the richest person in Africa, with Dangote Cement being the largest cement producer in Sub-Saharan Africa.
Who Are the Big 4 in Nigeria?
#1. Aliko Dangote – Net worth: $15.9 billion
Aliko Dangote is a well-known billionaire in Nigeria. Though born into a wealthy family, he built his fortune on his own. After studying business in Egypt, he returned to Nigeria and started importing items like sugar and rice. Over time, he expanded his business and created the Dangote Group, which operates in industries like cement, sugar, and flour. His smart investments and determination have made him Africa’s richest man, with Dangote Cement being the biggest cement producer in Sub-Saharan Africa.
#2. Abdul Samad Rabiu – Net worth: $7.1 billion
Abdul Samad Rabiu, founder of BUA Group, follows closely behind Dangote. His company operates in areas like cement production, real estate, sugar refining, and logistics. Rabiu’s success started with importing steel and iron ore, but in 2005, he expanded into cement production. Today, BUA Group is a strong competitor to Dangote Cement, helping to boost competition in the industry.
#3. Mike Adenuga – Net worth: $7.1 billion
Mike Adenuga is the founder of Globacom, Nigeria’s second-largest mobile network operator. His business journey began in the 1970s when he started supplying equipment to the Nigerian military. Later, he ventured into oil with his company, Conoil, one of Nigeria’s top oil exploration firms. However, it’s his telecom business, Globacom, that truly boosted his wealth, transforming the Nigerian telecom market with its affordable services and wide coverage.
#4. Arthur Eze – Net worth: $5.6 billion
Arthur Eze is an experienced oil businessman and founder of Atlas Oranto Petroleum, a Nigerian oil exploration company. His career began in the 1970s when he obtained licenses to explore oil fields in eastern Nigeria. Over the years, he built a strong reputation in the oil industry, and Atlas Oranto has become a key player in Nigeria’s energy sector.
What People Buy the Most in Nigeria?
- Electronics: Such as smartphones, laptops, and household appliances.
- Food and drinks: These include essential items like rice, wheat, and cassava, as well as snacks and non-alcoholic beverages.
- Fashion and beauty items: Clothing, footwear, cosmetics, and hair products.
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