15 Brands Looking For UGC Creators in 2024: How to Connect With Them

Many brands are on the hunt for fresh content from everyday creators. As someone who has studied these brands looking for UGC creators, I can tell you there’s never been a better time to get involved.

Finding these opportunities isn’t just about luck; it’s about knowing where to look and how to stand out. So, if you’re ready to discover the top 15 brands looking for UGC creators in 2024, you’ll find all the details you need to connect with them right here. Keep reading to uncover the secrets and get started on your journey to becoming a sought-after UGC creator.

Key Points

UGC can significantly boost engagement and trust in a brand.
User-generated content (UGC) creator platforms are reshaping how brands connect with their audiences.
Brands use Tintup to create dynamic social media walls during events, enhancing live engagement.
UGC platforms encourage interaction, making customers feel valued and heard.
ShortStack is popular among brands that want to engage their audience through fun and interactive campaigns.

Brands Looking for UGC Creators

User-generated content (UGC) refers to any form of content created by users or customers rather than brands. This can include photos, videos, reviews, social media posts, and more. UGC is powerful because it showcases genuine experiences and opinions, which often resonate more with potential customers than traditional advertising. UGC can significantly boost engagement and trust in a brand.

I once managed a social media campaign for a small organic beauty product company. We asked customers to share photos of their before and after using our product. The response was overwhelming. Customers posted stunning and captivating images of themselves, their before and after photos, all featuring our products. This user-generated content not only boosted our engagement but also built a sense of community among our customers.

Now, here are some hard truths… Having funds for paid content doesn’t automatically mean these brands have funds allocated for you. Secondly, instead of sending generic pitches to all twenty brands, ensure that your content aligns with their brand first. What I’m trying to say in essence is if you don’t have a good camera, then don’t apply for a skincare brand.

Having said that, let’s explore brands looking for UGC creators.

#1. Thinx

This is a company that makes period-proof underwear. They understand that discussing menstrual products can be sensitive. By encouraging their users to share personal stories and photos, Thinx creates a community where people feel comfortable discussing their experiences. Customers post pictures and reviews on social media, highlighting the product’s comfort and effectiveness. This real-life content not only builds trust but also helps potential customers feel more at ease with trying Thinx products.

#2. Innisfree

This is a popular skincare brand, and they depend heavily on UGC to demonstrate the benefits of their products. They invite users to share their skincare routines and results, often through social media campaigns and contests. When real people showcase their glowing skin and improved complexion after using Innisfree products, it serves as a powerful testimonial. This user-generated content builds credibility and provides potential customers with tangible proof of the product’s efficacy.

#3. Outdoor Voices

This is an activewear brand that promotes a lifestyle of movement and activity. Their “Doing Things” campaign encourages customers to share photos and videos of themselves being active while wearing Outdoor Voices gear. This UGC shows the versatility and functionality of its products in real-life situations, whether it’s hiking, yoga, or a casual run. By showcasing their community’s active lifestyles, Outdoor Voices fosters a sense of belonging and inspires others to join in.

#4. The Cloudies

This one is a brand focused on comfort clothing. They encourage users to share photos of themselves relaxing in their cozy attire. This UGC highlights the comfort and quality of Cloudies products in a relatable way. By seeing real people enjoying Cloudies clothing at home, potential customers can better understand the brand’s promise of comfort. This genuine content also creates a warm and inviting brand image.

#5. Away

This brand is a travel luggage company that leverages UGC to showcase the stylish and functional aspects of its products. Travelers share photos of their adventures with Away luggage, whether it’s at the airport, a scenic destination, or a bustling city. This content not only highlights the durability and design of Away products but also inspires others to travel. The association with exciting travel experiences enhances the brand’s appeal.

#6. Everyday Dose

This brand is a wellness brand that encourages users to share their experiences with their supplements and products. By inviting customers to post about their health journeys and the positive impact of Everyday Dose, the brand builds authenticity and trust. Real-life testimonials provide potential customers with insights into the product’s benefits and effectiveness, making them more likely to try it themselves.

#7. Quip

A company offering electric toothbrushes. They utilize UGC to demonstrate the convenience and efficiency of their products. They encourage users to share their brushing routines and experiences with Quip. This real user content highlights the ease of use and effectiveness of Quip toothbrushes, making the brand more relatable and trustworthy. Seeing others’ positive experiences can influence potential customers to make a purchase.

#8. ZULU

Known for their water bottles, they employ UGC to show their products in various real-life scenarios. Customers post photos and stories of their Zulu bottles at the gym, during hikes, or in everyday use. This content emphasizes the practicality and style of Zulu bottles, appealing to active and health-conscious individuals. By showcasing real user experiences, Zulu strengthens its brand image and connects with its target audience.

#9. ColorPop

This is a makeup brand that thrives on UGC. They encourage customers to share makeup looks created with their products, often through social media challenges and collaborations. This UGC not only highlights the versatility and quality of ColorPop makeup but also fosters a sense of community among makeup enthusiasts. Real users showcasing their creativity with ColorPop products attract and inspire potential customers.

#10. OtterBox

Known for their durable phone cases, they count on UGC to demonstrate the strength and reliability of their products. Customers share stories and photos of their OtterBox cases surviving drops, accidents, and harsh conditions. This real-life content reinforces OtterBox’s reputation for durability and protection, providing potential customers with confidence in their purchase.

#11. The Woobles

A crochet kit company uses UGC to show the fun and creativity involved in their kits. Users share their finished projects and experiences with The Woobles kits. This UGC highlights the joy and satisfaction of completing a Woobles project, appealing to those looking for a new hobby or creative outlet. Real user content helps potential customers visualize the end result and the process involved.

#12. Patagonia

This is an outdoor clothing and gear brand that encourages UGC to highlight its commitment to sustainability and outdoor adventures. Users share photos and stories of their Patagonia gear in action, whether it’s hiking, climbing, or camping. This content aligns with Patagonia’s eco-friendly and adventurous ethos, attracting like-minded individuals who value quality and sustainability.

#13. GoPro

This is the action camera company that makes it on UGC. They invite users to share their extreme sports and adventures captured on GoPro cameras. This UGC showcases the capabilities of GoPro cameras in various thrilling situations, from surfing to skydiving. Real user content inspires others to capture their own adventures and demonstrates the product’s performance in action.

#14. Meshki

This fashion brand leverages UGC to highlight its trendy clothing. Customers post photos of themselves wearing Meshki outfits at events or in everyday life. This content shows potential customers how to style Meshki pieces and emphasizes the brand’s fashionable appeal. Real user experiences add authenticity and help build a connection with the audience.

#15. Hello Bello

A baby and family care brand that relies on UGC to show real families using their products. Parents share photos and videos of their children with Hello Bello products, from diapers to skincare. This genuine content builds trust among new parents by providing real-life testimonials and showcasing the brand’s commitment to quality and safety.

UGC Creators Platform

User-generated content (UGC) creator platforms are reshaping how brands connect with their audiences. These platforms empower users to create content, fostering authenticity and engagement. I listed down some top UGC creator’s platforms:

#1. Tintup

This is a powerful UGC creator’s platform that helps brands curate and display user-generated content. With Tintup, you can collect content from various social media channels and showcase it on your website or at events. This platform excels in turning organic customer experiences into engaging displays, boosting brand authenticity.

Key Features:

Aggregation: Collects content from multiple social media platforms.
Customization: Allows for tailored displays that fit your brand’s aesthetic.
Moderation: Provides tools to filter and approve content before it goes live.

Applications: Brands use Tintup to create dynamic social media walls during events, enhancing live engagement. It’s also utilized on e-commerce websites to showcase real customer photos and testimonials, making the shopping experience more trustworthy and relatable.

#2. ShortStack

This is another versatile UGC creator platform designed for creating contests and interactive campaigns. Brands use ShortStack to run photo and video contests, gathering a wealth of user-generated content. This platform simplifies collecting entries, ensuring you get high-quality content that resonates with your audience.

Key Features:

Contest Templates: Pre-designed templates for quick setup.
Entry Management: Easy organization and sorting of contest entries.
Analytics: Track the performance of your contests with detailed insights.

Applications: ShortStack is popular among brands that want to engage their audience through fun and interactive campaigns. An example of this is a fashion brand running a photo contest and asking customers to share their favorite outfits, generating a library of user-generated content for future marketing.

#3. Creator.co

It connects brands with a community of creators who produce authentic content. As a UGC creators platform, Creator.co helps you find influencers who align with your brand values. It focuses on generating genuine, relatable content, and enhancing trust and engagement with your audience.

Key Features:

Creator Marketplace: Access to a vast network of influencers and creators.
Campaign Management: Tools to manage and track influencer campaigns.
Performance Metrics: Detailed analytics to measure the success of campaigns.

Applications: Brands use Creator.co to collaborate with micro-influencers who have dedicated followers. For instance, a skincare company might partner with beauty bloggers to share product reviews and tutorials, leveraging the influencers’ authenticity to build trust with potential customers.

#4. GRIN

This is a comprehensive UGC creator platform tailored for influencer marketing. It streamlines the process of discovering, managing, and collaborating with creators. GRIN ensures that the content produced is not only high-quality but also aligned with your brand’s voice and message.

Key Features:

Influencer Discovery: Advanced search tools to find the perfect influencers.
Campaign Workflow: Streamlined processes for managing collaborations.
Content Library: A central hub for storing and organizing user-generated content.

Applications: GRIN is ideal for large-scale influencer campaigns. A fitness brand might use GRIN to manage a network of health and wellness influencers, ensuring consistent and high-quality content that aligns with their brand messaging across multiple social media channels.

#5. Upfluence

This platform stands out as a UGC top creators platform by offering robust influencer marketing tools. It allows brands to identify and connect with top influencers, fostering the creation of authentic user-generated content. Upfluence’s data-driven approach ensures you collaborate with creators who will genuinely impact your brand.

Key Features:

Influencer Matching: Uses AI to find influencers who fit your brand.
Campaign Analytics: Detailed reports on campaign performance and ROI.
CRM Integration: Seamless integration with your existing customer relationship management tools.

Applications: Upfluence is used by brands looking for precise influencer matches. A tech company might use Upfluence to find influencers who specialize in gadgets and technology, ensuring that the content produced resonates with tech-savvy audiences and drives engagement.

#6. Trend by Soon

This is a unique platform for UGC creators that focuses on short-term, high-impact campaigns. It helps brands tap into the latest trends and quickly generate user-generated content. Trend by Soon is ideal for brands looking to stay current and engage with their audience in real-time.

Key Features:

Trend Identification: Identifies emerging trends in real-time.
Rapid Campaign Launch: Tools to quickly set up and deploy campaigns.
Content Curation: Curates high-quality content that aligns with current trends.

Applications: Brands use Trend by Soon to capitalize on viral moments. For example, a beverage company might launch a quick campaign around a trending challenge on TikTok, encouraging users to create and share videos featuring their products, thus riding the wave of popularity and maximizing reach.

Yotpo

This leverages the power of user-generated content to boost brand credibility. As a UGC creators platform, Yotpo collects and displays reviews, photos, and videos from customers. This platform helps brands showcase authentic customer experiences, driving trust and conversions.

Key Features:

Review Collection: Gathers customer reviews and ratings.
Visual Marketing: Integrates user photos and videos into marketing materials.
Loyalty Programs: Engages customers with rewards and incentives.

Applications: E-commerce brands heavily rely on Yotpo to enhance their online presence. A cosmetics brand might display customer reviews and photos on product pages, providing social proof and boosting confidence among potential buyers.

#8. Social Native

This is a dynamic UGC creators platform that connects brands with a vast network of content creators. It focuses on producing high-quality user-generated content tailored to your brand’s needs. Social Native’s platform ensures that the content is authentic, engaging, and aligned with your marketing goals.

Key Features:

Creator Network: Access to a diverse pool of content creators.
Custom Content: Personalized content that matches your brand’s style.
Performance Tracking: Insights and analytics to measure content impact.

Applications: Social Native is popular among brands seeking custom, on-brand content. A travel company might use Social Native to gather authentic travel stories and photos from customers, showcasing real experiences and inspiring others to book their next adventure.

Below is an infographic I created on the benefits of User-Generated Content (UGC) platforms, highlighting their values.

The Benefits of UGC Platforms

Did you notice how brands like GoPro, Starbucks, and Airbnb seem to have endless streams of content created by their users? That’s because they leverage User-Generated Content (UGC) platforms. These platforms tap into the creativity and experiences of your audience, turning them into powerful marketing tools. Let’s explore why you need one.

#1. Engagement

Starbucks often features customer photos in their marketing campaigns. UGC platforms encourage interaction, making customers feel valued and heard. This engagement creates a community around your brand, leading to more loyal customers who are eager to share their experiences.

#2. Cost-Effective Marketing

Creating constant content can be expensive. Airbnb saves on marketing costs by using UGC platforms. Users provide a steady stream of content at no extra cost. This not only reduces expenses but also provides fresh, diverse content that keeps the audience interested.

#3. Social Proof

Brands like Nike use UGC to show real customers using their products. This social proof is powerful. When potential customers see others enjoying your product, it creates a sense of trust and validation. People are more likely to buy when they see others having positive experiences.

#4. Enhanced Creativity

UGC platforms unleash the creativity of your audience. Sometimes, users come up with innovative ways to use your product that you might not have considered. This can inspire new marketing campaigns or product ideas, keeping your brand fresh and exciting.

#5. Builds Relationships

UGC platforms foster deeper relationships between brands and their customers. When customers see their content featured by a brand, it creates a personal connection. This recognition can turn casual customers into loyal brand advocates who feel a sense of belonging and appreciation.

#6. Saves Time

Managing a constant flow of content can be time-consuming. UGC platforms alleviate this burden by outsourcing content creation to users. This allows your team to focus on other important aspects of your marketing strategy, streamlining your workflow and improving overall efficiency.

Are There Pet Brands Looking for UGC Creators

If you are a pet lover with a flair for creating content? Pet brands are on the hunt for UGC (user-generated content) creators to showcase their products authentically. I detailed down pet brands that are looking for Ugc creators to connect with their audience and why they need creators like you.

#1. Hill’s Pet Nutrition

This Pet Nutrition focuses on science-based nutrition for pets. They’re always looking for UGC creators to highlight how their specialized diets improve pet health. As a UGC creator, your personal stories and pet experiences can show potential customers the real benefits of Hill’s products. By creating content that features your pets thriving on Hill’s food, you help build trust and authenticity for the brand.

What to pitch:

Personal stories of how Hill’s Pet Nutrition has positively impacted your pet’s health.
Videos or photos showing the transformation in your pet’s health and energy levels.
Tips and tricks for feeding pets with special dietary needs.

What not to pitch:

Content that doesn’t clearly show the benefits of Hill’s products.
Negative or controversial opinions about pet nutrition without evidence.
Content unrelated to pet health and nutrition.

#2. Go! Solution

This go! solution offers tailored nutrition solutions for pets with specific dietary needs. They’re seeking UGC creators to share how their pets benefit from these targeted solutions. Sharing your pet’s journey with Go! Solution can help other pet owners see the tangible results of using these specialized foods. Your unique content can demonstrate the real-life effectiveness of Go! Solution’s products.

What to pitch:

Life examples of your pet’s improved health and vitality after using Go! Solution.
Detailed reviews of specific Go! Solution products tailored to your pet’s needs.
Interactive content such as Q&A sessions or how-to videos about pet nutrition.

What not to pitch:

General pet content that doesn’t focus on Go! Solution’s unique benefits.
Overly promotional content without genuine experiences.
Content that fails to show the connection between the product and pet health.

#3. Chippin

This brand focuses on sustainable pet nutrition with eco-friendly ingredients. They need UGC creators to spread the word about their innovative products. If you’re passionate about sustainability, Chippin is a great brand to collaborate with. Your content can highlight how Chippin’s foods not only nourish pets but also protect the planet.

What to pitch:

Content highlighting the environmental benefits of Chippin’s products.
Stories and videos of your pet enjoying Chippin’s sustainable treats.
Educational content about sustainability and eco-friendly pet care.

What not to pitch:

Content that doesn’t emphasize the sustainability aspect of Chippin.
Negative comments about traditional pet food brands.
General pet content without a focus on Chippin’s unique selling points.

#4. Open Farm

They emphasize ethically sourced and sustainable ingredients in their pet foods. They’re looking for UGC creators to showcase the transparency and quality of their products. Your content can feature your pet enjoying Open Farm’s meals and thriving on their ethically sourced ingredients. This helps build a narrative around the brand’s commitment to sustainability and animal welfare, resonating with conscious pet owners.

What to Pitch:

Content showcasing Open Farm’s commitment to ethical sourcing.
Stories about visible health benefits from using Open Farm products.
Photos and videos highlighting ingredient transparency.

What Not to Pitch:

Generic pet content without focus on ethics or quality.
Content that doesn’t align with Open Farm’s values.
Negative reviews of other ethically sourced pet foods.

#5. Squishface

This brand specializes in grooming products for pets with wrinkles, like Bulldogs and Pugs. They want UGC creators to share how their products help maintain pet hygiene and health. If you have a wrinkly pet, creating content for Squishface allows you to show the practical benefits of their grooming products. Your authentic reviews and before-and-after shots can be powerful endorsements for Squishface.

What to Pitch:

Demonstrations of Squishface products in use.
Before-and-after content showing improvements in pet skin health.
Testimonials about the effectiveness of Squishface products.

What Not to Pitch:

General pet care content is unrelated to skincare.
Content that doesn’t showcase product use or results.
Negative comments on pet skincare products in general.

How Do Brands Find Ugc Creators?

Brands find UGC creators through influencer marketing, social media monitoring, hashtag searches, and engagement tracking. They look for users who actively post content featuring their products. Influencers can generate various types of content for your brand, such as sponsored posts or imaginative YouTube videos. They have an engaged audience, which makes their content more persuasive and authentic. Collaborating with influencers helps your brand reach a broader yet specific audience through honest and relatable content.

Also, using social listening tools, brands identify mentions and tags related to their products. They also check popular hashtags relevant to their industry. Brands often reach out to followers who frequently engage with their content or have a significant following themselves. Collaboration platforms like AspireIQ or Influencing help brands find and connect with suitable UGC creators.

Here’s a downloadable checklist on brand research. This checklist guides creators on how to research brands effectively before reaching out. This could include steps like reviewing social media, checking current campaigns, and identifying brand voice and style.

Lamphills Brand Assets checklist Download

download now!!

How To Get Brand Deals for UGC?

Getting brand deals for UGC (User-Generated Content) isn’t as hard as it seems. Start by educating yourself and building a strong online presence. Focus on quality content that engages your audience. Brands notice creators with active, engaged followers.

Next, reach out to brands directly. Email them or message them on social media. Highlight your best work and explain how you can add value to their brand. Don’t wait for brands to find you; be proactive.

Networking is key. Attend industry events, join online communities, and connect with other creators. Often, brand deals come through referrals and connections.

Lastly, use platforms that connect creators with brands. Websites like AspireIQ or Influence.co can help you find opportunities. Stay professional, keep improving your content, and brand deals will follow.

How Do I Become a UGC Content Creator for Brands?

If you want to become a UGC (User-Generated Content) creator for brands, try these steps:

Develop Your Online Profile: Start by creating and sharing content on social media platforms like Instagram, TikTok, or YouTube. Focus on making quality, authentic content. Brands prefer creators who connect well with their audience and have a strong personal identity.

Learn Brand Preferences: Research the brands you want to work with. Understand their core values, target audience, and style. Adjust your content to fit what they seek.

Produce Top-Notch Content: Create content that showcases your unique style while matching the brand’s look and feel. High-quality visuals, compelling storytelling, and clear messaging are crucial.

Interact with Brands: Follow brands on social media, engage with their posts, and tag them in relevant content. Build relationships and demonstrate your interest in their products or services.

Reach Out Professionally: Send a polished pitch to brands. Emphasize how your content aligns with their brand and the benefits you offer. Include examples of your work and data on your audience engagement.

Be Consistent: Keep creating content regularly and stay informed about trends. Consistency and adaptability make you more appealing to brands.

How to Reach Out to Brands for UGC?

Reaching out to brands for UGC (user-generated content) involves several crucial steps.

Research the Brand: Learn about the brand’s values, products, and current campaigns. Follow their social media to understand the type of UGC they prefer.

Create Quality Content: Produce high-quality content that matches the brand’s style. This shows your skills and why they should collaborate with you.

Showcase Your Portfolio: Include links to your best work, especially content similar to what the brand might need. A solid portfolio can effectively demonstrate your abilities.

Engage with the Brand: Interact with their posts by liking, commenting, and sharing. This helps you get noticed and build a relationship before pitching.

Highlight Your Audience: Share details about your followers. Brands want to know if your audience matches their target market. Provide demographics and engagement statistics.

Craft a Strong Pitch: Send a clear, personalized message or email. Introduce yourself, express your admiration for the brand, and propose how you can create beneficial content for them. Include examples of your previous work.

Be Professional: Maintain a professional tone in all communications. Show that you are serious about the opportunity and reliable in your delivery.

Use Relevant Hashtags: Post your content using the brand’s hashtags and tag them in your posts. This boosts the chances of your work being noticed.

Follow-up: If you don’t receive a response initially, send a polite follow-up message after a week or two. Persistence can be key.

How Many Followers Do You Need for UGC?

You don’t need a massive following to create user-generated content (UGC). Brands are more interested in authentic voices and genuine engagement. Even with around 1,000 followers, you can produce UGC.

The key is the quality of your content and how engaged your audience is. Brands prioritize trust and connection over follower count. Focus on producing excellent content and interacting with your followers. Brands will take notice and approach you.