How to Build a Professional Social Media Presence: 12+ Tips
Having spent years building and refining social media strategies for individuals and brands, I can tell you this…
CSR Companies to Watch: How Top Brands Are Shaping Social Impact
Presently, businesses are no longer evaluated solely on the quality of their products or services, their corporate social…
The Ultimate Guide to Social Media Branding: Tips for Creating Your Online Identity
With over 63.7% of the world’s population on social media, most businesses presently use these platforms for branding…
My Key Strategies for Building an Effective Social Media Kit + Templates
A social media kit is a powerful tool for businesses, influencers, and marketers. It’s a professional portfolio showcasing…
A Comprehensive Guide to the Best Social Media Aggregators in 2024
I’ve spent years managing multiple social media platforms for clients, from small businesses to consultants. If there’s one…
The Best Media Planning Tools for Advertisers and Brands
Media planning can feel like trying to solve a puzzle with ever-changing pieces. The stakes are high—get it…
A Guide to Paid Media Management: Best Strategies
For anyone who wants to increase sales or brand visibility, paid media is one of the things to…
How to Calculate Social Media Impressions in 2024
If you’re managing a social media campaign, you’ve probably come across the term social media impressions. But what…
A Comprehensive Guide to Digital Media Buying in 2024
The digital world evolves constantly, and businesses that wish to succeed must understand the foundational strategies and best…
How to Create an Effective Media Plan: Examples and Template
I’ve seen firsthand how a well-structured media plan can make or break a campaign in marketing. It’s no…