The Ultimate Guide to Social Media Branding: Tips for Creating Your Online Identity
With over 63.7% of the world’s population on social media, most businesses presently use these platforms for branding…
My Key Strategies for Building an Effective Social Media Kit + Templates
A social media kit is a powerful tool for businesses, influencers, and marketers. It’s a professional portfolio showcasing…
A Comprehensive Guide to the Best Social Media Aggregators in 2024
I’ve spent years managing multiple social media platforms for clients, from small businesses to consultants. If there’s one…
The Best Media Planning Tools for Advertisers and Brands
Media planning can feel like trying to solve a puzzle with ever-changing pieces. The stakes are high—get it…
A Guide to Paid Media Management: Best Strategies
For anyone who wants to increase sales or brand visibility, paid media is one of the things to…
How to Calculate Social Media Impressions in 2024
If you’re managing a social media campaign, you’ve probably come across the term social media impressions. But what…
How to Become a Media Buyer in Nigeria in 2024
With the rapid expansion of digital platforms and the growing number of consumer engagements online, businesses are investing…
A Comprehensive Guide to Digital Media Buying in 2024
The digital world evolves constantly, and businesses that wish to succeed must understand the foundational strategies and best…
How to Create an Effective Media Plan: Examples and Template
I’ve seen firsthand how a well-structured media plan can make or break a campaign in marketing. It’s no…
How to Do a Perfect Product Branding in 2024
No one can underscore the role of branding in today’s marketplace. Consumers’ attention spans are constantly fleeting, and…