10 Practical Ways to Prevent Cyberbullying and Promote Online Safety
In my early days of navigating the digital landscape, I was captivated by the internet’s tremendous potential to…
What is Brand Advertising? How To Build Brand Awareness
I saw a quote recently, “Your brand is not what you tell consumers it is, it is what…
Personal Brand Statement Mistakes: I Reviewed 1000 Profiles, and 90% Get This Wrong
When I initially started evaluating personal brand statements, I was surprised at how many professionals were repeating the…
Newsjacking Nightmares: 5 Epic Fails I Witnessed (And How to Avoid Them)
In the fast-paced world of digital marketing, newsjacking is an effective method for propelling a company into the…
How To Find Your Mugshot (And Remove It): A Legal Expert’s Step-by-Step Guide
When it comes to online reputation management, one of the most difficult difficulties people confront is the availability…
10 Essential Strategies For Effective International Brand Management
International brand management is a one-solution-for-all strategy that would cater to the overwhelming number of consumers worldwide. Building…
Online Brand Management Secrets: What I Learned Managing Social Media for A-List Celebrities
When I initially began managing social media for A-list celebrities, I had no idea how complex and effective…
Is Your Online Reputation Marketing Backfiring? 5 Mistakes a Crisis PR Expert Sees Every Day
When I initially started learning about online reputation marketing, I was excited to see how it could help…
Online Reputation Repair: I Erased My Digital Dirt in 7 Days (And You Can Too)
When I saw how much negative information about me was available online, I was overwhelmed and embarrassed. My…
Iconic Brand Characters and Their Impact on Consumer Loyalty
In my early days in marketing, I recall the famous characters who left an indelible impression on me.…