Executive Communications: Strategies for Leaders to Inspire and Influence
In today’s business world, communications involve more than just words. That is, communication is vital in everything we…
Brand Licensing Done Right: From Concept to Consumer
Have you ever thought of how your favorite childhood characters appear on everything from apparel to toys to…
Leveraging Different Forms of Media for Business Growth
I remember sitting in my grandfather’s living room, surrounded by the fragrance of old books and the soft…
Social Signals: Elevating Your Brand’s Digital Footprint
A few years ago, I assisted a small bakery in navigating the turbulent waters of social media marketing.…
Celebrity Endorsements: Leveraging Fame for Business Growth
Imagine you’re reading through your favorite magazine or scrolling through Instagram and coming across an advertisement with your…
Understanding Incoming Mail Server: Tips for Small Business Owners
Imagine You’ve recently secured a large client for your little business. The excitement is evident, and you’re eager…
Understanding The Benefit of Digital Marketing Strategies
We essentially grew up together, so as a millennial marketer, I can tell you a lot about the…
Building A Strong Relationship with Journalists: Mastering Media Relations
Your organization has a wonderful story; perhaps you recently introduced a game-changing product or took home a significant…
PR Evaluation Reports: Key Metrics and Best Practices
If you’ve ever worked on a public relations campaign, you know that the joy of launching a fresh…
The Art of Crafting a Creative Brief: A Step-by-Step Guide
Have you ever been involved in a project that seemed to fall off course, like constantly needing to…