What is Customer Nurturing? Building Lasting Relationships
Customers are getting increasingly selective about where they purchase. Hence. it’s no longer about having the best marketing…
PR Advice Every Brand Needs for Successful Brand Communication
As a public relations practitioner, now a partner after starting as an account assistant five years ago, I’ve…
When to Use a Media Stunt: Best Practices For Planning Stunts For Your Brand
Imagine you’re sipping coffee on a quiet morning while going through your newsfeed. Suddenly, you see a video…
Advertising vs Marketing vs PR: When To Use Each
In the business world, it’s common to hear terms like “advertising,” “marketing,” and “PR” thrown around interchangeably. I…
Effective Reputation Marketing Techniques For 2024
In marketing, reputation is extremely valuable. Without a solid market position, acquiring new clients is much more difficult.…
Business Crises 101: Preparing Your Brand For The Unexpected
What would you do if your business faced crises today? Many entrepreneurs prefer not to think about crisis…
PR Podcast: 10 Examples To Enhance Your PR Strategy
In public relations, staying on top of industry trends and improving your strategy might feel like a full-time…
Why Your Brand Needs a Media Relation Strategy
In the digital age, where information travels at lightning speed and competition for attention is severe, having a…
How To Measure PR ROI in 2024: A Detailed Guide for Brands
In today’s business world, public relations (PR) is no more a “nice-to-have” complement to marketing. It is a…
Social Media Monitoring: A Guide For Proactive Brand Management
As one of today’s most powerful marketing tools, social media can increase brand awareness, expose your company to…