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Lilian Onyekachi

133 posts
Brand Perception
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  • 13 minute read
BBranding

What Is Brand Perception and How Can You Measure It? + Famous Brand Examples.

  • byLilian Onyekachi
  • September 29, 2024
Think about your shopping habits. Why do you buy some products but not others? Most likely, it’s because…
Brand Value
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  • 14 minute read
BBranding

Brand Value: What It Is, Why It’s Important, and How to Measure It.

  • byLilian Onyekachi
  • September 29, 2024
Many people think brand value is just about the logo or colors, but they actually go deeper than…
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  • 14 minute read
CContent Creation

How to Write a Newsletter: Step-by-Step Guide.

  • byLilian Onyekachi
  • September 29, 2024
Before we get to know “How to write a Newsletter,” let me quickly say this: Email marketing is…
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  • 13 minute read
SSocial Media

How to Earn Money on Twitter: 12 Strategies to Monetize X

  • byLilian Onyekachi
  • September 29, 2024
What comes to mind when you hear ‘Twitter monetization’? If you think earning money on Twitter is only…
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  • 12 minute read
PPR

Ultimate Guide to Integrated Marketing Campaign + Famous Brand Examples.

  • byLilian Onyekachi
  • September 22, 2024
One of my favorite marketing strategies is an Integrated Marketing Campaign. I find it exciting to scroll through…
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  • 14 minute read
CCrisis Management

Social Media Crisis Management: How to Handle Negative Feedback and Protect Your Brand

  • byLilian Onyekachi
  • September 22, 2024
Social media crisis happen more often than you might think. If you work on the social media team…
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  • 14 minute read
TTerms

15 Essential Tools Every Small Business Owner Should Know About.

  • byLilian Onyekachi
  • September 22, 2024
Running a small business involves a lot more work than most people realize. You need all the support…
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  • 12 minute read
CContent Creation

What Is Neuromarketing: Everything You Need To Know

  • byLilian Onyekachi
  • September 22, 2024
Have you ever wondered what’s going on in your customers’ minds when they see your ads or pick…
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  • 13 minute read
CContent Creation

How To Write An Effective Customer Testimonial: Tips +Examples

  • byLilian Onyekachi
  • September 22, 2024
Attracting customers in a crowded market can be tough. So, how do brands stand out? One effective tool…
B2B Social Media Mistakes
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  • 12 minute read
SSocial Media

Top 10+ B2B Social Media Strategy Mistakes and How to Avoid Them

  • byLilian Onyekachi
  • September 1, 2024
Let’s discuss the details of B2B social media marketing strategy, common mistakes, expectations, and how to promote your…

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