What Are Marketing Communication Objectives? A Guide for Brands
Marketing communication objectives are the backbone of any successful campaign. They define the “why” behind our marketing efforts,…
What is Emotional Marketing? How to Connect with Your Audience
When you hear a heartwarming story in an ad or see a campaign that makes you laugh or…
How to Respond and Prepare for Media Requests to Ensure Your Brand Gets the Right Coverage
Media requests, editorial requests, PR requests, or JournoRequests, whatever you call them, they’re a great way to connect…
How to Get on Podcasts: A Step-by-Step Guide for Brand Exposure
If you’re looking to find a step-by-step guide on how to get on podcasts, you’re reading the right…
What is Automotive Marketing? Strategies for Driving Sales in the Auto Industry
Have you ever wondered how car companies seem to know exactly what kind of vehicle you want before…
Broadcast Monitoring 101: How to Track Your Media Presence Effectively
Broadcast monitoring services help organizations keep track of public opinion, customer behavior, and how their brand is mentioned…
What is Brand Equity? Why It Matters + Top Ways to Improve It for Lasting Impact and Loyalty
Imagine two similar products side by side on a store shelf. One has a well-known logo, a catchy…
Change Management vs. Crisis Management: Understanding the Key Differences
Change management is now one of the most important things a business needs to succeed in today’s fast-moving…
The Top Benefits of Press Releases for Brand Visibility and Trust
When you think of press releases, what comes to mind? Maybe it’s a formal announcement or some newsworthy…
What is a Brand Newsroom? Benefits + How to Set Up an Effective One
Imagine sharing stories about your brand with the same speed, precision, and impact as a media house. That’s…