Top 15 Famous Newspaper Journalists in Nigeria
When you open a newspaper or scroll through a news app, do you ever pause to think about…
Understanding the AVE Formula in PR: Meaning, Calculation, Criticisms, and Better Alternatives
How do you show a client or your boss that a single newspaper feature or a 2-minute TV…
Integrated Marketing Communications: Meaning, Benefits & Real Examples That Work
Ever seen an Instagram ad saying one thing and then visited the brand’s website only to find a…
Global Branding: Meaning, Benefits, Challenges, and How to Build a Worldwide Brand
Have you ever traveled to another country, walked into a store, and instantly recognized a product—same logo, same…
How to Write a News Release for an Event (With Examples and Tips)
If you’re planning an event—whether it’s a product launch, conference, or community project—chances are you want people to…
Persuasive Advertising: Meaning, Benefits, Techniques, and How It Works
Have you ever seen an ad on Instagram that made you pause? Or a billboard that got stuck…
Lacking Communication: What It Means and Why It Hurts the Workplace
Ever sat through a work meeting, nodded along, and still walked out confused about what you were supposed…
Writing News Releases: How to Get the Media to Pay Attention to Your Story
Ever wondered how companies get featured in newspapers, blogs, or even on TV? It often starts with a…
Top 20 Food Influencers on Instagram and TikTok in Nigeria
Have you ever wondered how TikTok food influencers and food influencers on Instagram captivate millions with their unique…
50+ Instagram Bio Ideas That Will Make You Stand Out
What’s your opinion about Instagram bios? For me, an Instagram bio is more than simply a brief description…