Brand Advocacy: What It Is and How to Build One in 2024 (+Examples)
When you see that your friend, favourite celebrity, or influencer on social media is screaming about a new…
How to Write a Press Release for Company Crisis: 10 Examples to Help You Get Started (+Templates)
Press releases can be used to announce product launches, changes in leadership, or other interesting news. Knowing how…
Media Relations vs Public Relations: Key Differences You Need to Know
The difference between public relations vs media relations can be confusing. Public relations and media are two aspects…
What Is Premium Pricing Strategy and the Best Strategies for Applying It
In the market space where different businesses and startups are continuously being established, every brand needs to set…
Public Relations vs. Marketing: How They Differ and When to Use Each
If you’re managing a company or developing a brand, you’ve probably wondered about the best way to promote…
A Breakdown of Brand Sentiment: Analysis, Tools, Metrics and Best Practices for 2024
Have you ever scrolled through endless comments on a brand’s social media post, your heart sinking with every…
A Comprehensive Guide to Travel Public Relations in 2024
Travel Public Relations (PR) is more than just getting your brand mentioned in a few travel magazines or…
How I Mastered Brand Communications: Strategies for Clear and Effective Messaging
As an expert, I can’t stress enough the importance of effective brand communications in today’s competitive business environment.…
5 Best Examples of Brand Loyalty: What Successful Companies Do Right
Have you ever wondered why some stores attract regular customers even when they fail to offer discounts or…
Types of Presentations: How to Choose the Right Format for Your Message
The mere mention of the word can evoke a different form of emotions as such excitement, nervousness, or…