If you’re considering using the best podcasts as a marketing tool, it’s important to understand that podcasts are not just a form of entertainment but also a powerful way to engage with an audience. Businesses increasingly use podcasts as part of their content marketing strategies because they provide a personal way to connect with listeners. Sharing expertise, interviewing industry leaders, and discussing relevant topics can help build brand awareness and establish authority in a specific niche. Podcasts allow brands to foster strong relationships with their audience, making them a valuable part of the modern marketing toolkit. In this article, I will define what a podcast is, the 12 best podcasts for marketing, and the benefits of using podcasts for marketing.
Key Points
- Podcasts provide an intimate, engaging platform for brands to connect with listeners, offering a personalized experience that builds loyalty and trust.
- With the podcast medium still underutilized in many industries, brands using the best podcasts marketing strategies can stand out and establish themselves as thought leaders.
- Producing a podcast requires minimal financial investment compared to other marketing tools, offering businesses a high ROI.
- Podcasts open up avenues for collaboration with industry experts, expanding reach and visibility through cross-promotion, making them a versatile addition to any marketing strategy.
What Is a Podcast?
In simple terms, a podcast is a digital medium consisting of audio episodes, sometimes accompanied by video, that focus on specific themes or topics. Much like talk radio, podcasts provide listeners with spoken-word content, but the key difference is in how they are consumed. Instead of tuning in at a scheduled time, podcast listeners subscribe to shows on their smartphones, computers, or other devices and can listen at their convenience.
Creating a podcast is relatively straightforward. Podcasters, the hosts of these shows, can start with basic equipment like recording software, a microphone, and an editing tool. They record episodes, often centered around a recurring theme, and share their content with listeners through various platforms such as Apple Podcasts, Google Podcasts, or Spotify.
These platforms allow users to subscribe, download episodes, and listen whenever they prefer, whether during their commute, at the gym, or while relaxing at home.
13 Best Podcasts Marketing to Stay Ahead in 2024
In this section, I will list the best 13 podcasts marketing to stay ahead in 2024. They include:
#1. The Digital Marketing Podcast
The Digital Marketing Podcast, created by Target Internet, is an essential resource for anyone looking to deepen their understanding of digital marketing strategies. Hosted by Ciaran Rogers, Daniel Rowles, and Louise Crossley, this podcast stands out for its dynamic and practical approach to digital marketing.
Each episode explores critical topics such as AI in digital marketing, strategies for local SEO, and building strong customer relationships on various social media platforms.
The hosts regularly invite industry leaders, such as human behavior expert David Allison and email marketing strategist Philip Storey, to share insights, making it a well-rounded resource. At around 20 to 30 minutes per episode, The Digital Marketing Podcast provides a compact yet comprehensive learning experience that’s easy to fit into a busy schedule.
#2. Social Media Marketing Podcast
Launched in 2012 by Michael Stelzner, founder of Social Media Examiner, the Social Media Marketing Podcast offers listeners cutting-edge insights into social media trends and strategies.
Stelzner’s extensive experience and connections in the industry allow him to host conversations with experts on subjects like advanced Facebook advertising tactics, understanding platform algorithms, and using AI tools for content creation.
Each episode delves into methods for harnessing social media to drive engagement and conversions, making it valuable for businesses and brands looking to optimize their online presence. Episodes, typically 45 minutes long, offer practical advice that’s relevant to marketers at all levels.
#3. The Copyblogger Podcast
The Copyblogger Podcast, hosted by Tim Stoddart, CEO of Copyblogger, is a go-to for marketers and writers aiming to improve their content creation and marketing strategies. This podcast covers essential aspects of content marketing, copywriting, and email marketing by providing actionable advice and deep insights from industry leaders.
Stoddart’s expertise shines through as he discusses trends like AI’s impact on writing and practical tips for growing an email list, all while maintaining a focus on creating high-performing, audience-centric content.
Listeners can expect straightforward, insightful discussions without any fluff, making this podcast ideal for those who value efficiency and direct advice.
#4. The CMO Podcast
Hosted by former Procter & Gamble CMO Jim Stengel, The CMO Podcast is a treasure trove for marketers seeking insights from top executives. In each episode, Stengel interviews high-level CMOs from companies worldwide, discussing topics such as inclusive marketing practices, targeting Gen Z consumers, and the art of brand storytelling.
His guests offer unique perspectives on building strong brand identities and keeping pace with evolving consumer expectations, making this podcast a compelling listen for those interested in strategic, long-term marketing. Episodes typically last around an hour, allowing for deep dives into each guest’s journey and approach to marketing.
#5. Online Marketing Made Easy with Amy Porterfield
Amy Porterfield’s Online Marketing Made Easy podcast is a favorite among marketers and small business owners who want actionable, results-oriented advice on growing their businesses. Porterfield, a digital marketing specialist, shares personal stories and lessons learned from years in the industry, along with insights from guest experts.
She covers topics like content marketing, digital course creation, and strategies for financial growth, providing listeners with practical advice that they can apply immediately to boost their online presence. With episodes that vary in length from 15 to 60 minutes, Porterfield’s podcast caters to busy professionals who appreciate a mix of quick tips and deep dives.
#6. The Savvy Social Podcast
Andrea Jones, the host of The Savvy Social Podcast, brings a fresh perspective to social media marketing by focusing on authenticity and strategy. Jones discusses critical topics like building a personality-driven brand, avoiding social media burnout, and repurposing content to maximize reach without overextending oneself.
Her approach is both practical and sustainable, making this podcast ideal for marketers and small business owners who want to maintain a strong online presence without losing touch with their personal brand. With weekly episodes around 30 minutes, Jones offers concise, actionable insights into social media marketing.
#7. Marketing School
Hosted by Neil Patel and Eric Siu, Marketing School is a powerhouse podcast packed with quick, actionable marketing tips. Known for their industry expertise, Patel and Siu cover a wide array of topics, including SEO strategies, paid advertising techniques, and content marketing optimization. Each episode is short, typically lasting around 10 minutes, making it perfect for busy professionals looking to stay updated on the latest marketing trends without committing too much time.
Their bite-sized format doesn’t skimp on valuable content; listeners can expect to gain clear, concise insights from each episode.
#8. Perpetual Traffic
Perpetual Traffic, hosted by Ralph Burns and Kasim Aslam, dives deep into paid traffic strategies and conversion optimization. This podcast is tailored for digital marketers who want to enhance their ad campaigns and achieve better results through platforms like Facebook, Google Ads, and YouTube.
Burns and Aslam’s expertise shines through as they discuss tactics for ad copywriting, targeting and retargeting audiences, and using data to refine campaigns, offering listeners hands-on strategies they can implement immediately. Episodes are typically 30 to 50 minutes long, allowing for a comprehensive look at each topic.
#9. Marketing Over Coffee
Marketing Over Coffee, hosted by John J. Wall and Christopher S. Penn, delivers a unique blend of classic marketing principles and modern digital strategies. Recorded in a casual, conversational format, this podcast covers topics like data analytics and content creation strategies, and the future of AI in marketing.
With their deep understanding of both traditional and new-age marketing, Wall and Penn offer listeners practical advice on blending proven tactics with current technology.
Episodes, which run for about 20 minutes, are perfect for busy professionals who want a digestible format that doesn’t sacrifice depth.
#10. Smart Passive Income Podcast
The Smart Passive Income Podcast, hosted by Pat Flynn, is ideal for marketers and entrepreneurs seeking ways to build sustainable, passive income sources. Flynn, a seasoned entrepreneur, shares his journey and lessons learned, covering topics like affiliate marketing, creating online courses, and monetizing content.
His approach is practical and transparent, offering real-world advice for listeners interested in creating income streams that can operate with minimal direct oversight. With episodes ranging from 15 minutes to over an hour, Flynn’s podcast is suitable for both newcomers and seasoned entrepreneurs.
#11. Social Pros
Social Pros, hosted by Jay Baer and Adam Brown, focuses on social media marketing and features insights from top social media strategists and brand leaders. The podcast covers key topics like social media engagement, brand storytelling, and emerging trends across platforms such as Facebook, Instagram, and Twitter.
Baer and Brown’s discussions emphasize real-world applications, giving listeners practical advice on crafting social media strategies that build strong, interactive communities. Episodes typically last around 45 minutes, offering a comprehensive look into the latest social media tactics.
#12. Marketing Companion
Hosted by Mark Schaefer and Brooke Sellas, Marketing Companion brings humor and wit to in-depth discussions on the latest marketing trends. The podcast covers diverse topics, including AI in marketing, consumer behavior analysis, and content creation trends, with Schaefer and Sellas blending their industry expertise with a lighthearted, conversational style.
This makes complex marketing concepts more approachable, appealing to listeners who appreciate both education and entertainment. Episodes are around 30 to 40 minutes, available on Spotify and Apple Podcasts, making it accessible for listeners interested in a thorough exploration of current marketing challenges and innovations.
The Benefits of Using Podcasts in Marketing
Podcasts have emerged as a powerful tool in content marketing, offering businesses a unique way to engage with their audience. Below are five key benefits of adding podcasts to your marketing mix:
#1. Convenience and Accessibility
Podcasts are highly accessible and convenient for users, making them a perfect medium for content consumption. Unlike text or video, which often require focused attention, podcasts allow People Doing Other Things (PDOT)—whether driving, working, or exercising—to engage with content passively.
The ability to download and listen to episodes on-demand adds another layer of convenience, enabling listeners to engage on their schedule. This flexibility not only broadens the audience but also allows your brand to be present in more aspects of your audience’s life, enriching their daily routines.
#2. Boosts Brand Loyalty
Podcasts offer an intimate, conversational format that helps build brand loyalty by allowing businesses to connect with their audience on a personal level. Listeners can detect authenticity and enthusiasm, and this genuine connection fosters trust and credibility.
When brands speak directly to their audience about topics that matter, listeners feel more inclined to return, which can significantly enhance customer retention.
The human voice has a unique power, conveying emotions and intentions that written content simply cannot. This deeper emotional connection fosters a sense of familiarity and trust, crucial for brand loyalty in the best podcasts marketing strategies.
#3. Differentiates from Competitors
Unlike blogs or social media platforms, podcasts are still relatively untapped, particularly in the B2B space. This gives brands an opportunity to stand out from their competitors.
By delivering targeted and engaging content through podcasts, businesses can carve out a unique niche and become recognized thought leaders within their industry.
A podcast with clear direction, recurring segments, and a strong introduction gives listeners a clear idea of what to expect, helping you build a loyal following. In a crowded digital marketing landscape, podcasts provide a refreshing alternative to oversaturated mediums like blogs and videos.
#4. Cost-Effective and Simple to Produce
Producing a podcast is relatively inexpensive, especially when compared to video production or long-form written content. All you need is a decent microphone, some basic editing software, and a quiet space to record. Though editing is critical—since audio content can suffer from poor pacing or rambling—many podcasts thrive with just a few low-budget tools.
Effective editing and a thoughtful structure will keep your listeners engaged and eager to hear more. The relatively low production costs make podcasts one of the best marketing tools for businesses seeking to maximize their return on investment (ROI).
#5. Opens Cross-Promotional Opportunities
Podcasts also provide excellent promotional opportunities. By featuring guests, such as industry experts or partners, you not only diversify your content but also expand your reach. Podcast audiences are generally open to hearing from new voices, and guest appearances can introduce your brand to a fresh set of potential customers.
According to surveys, listeners generally don’t mind commercial breaks in podcasts, which creates opportunities for sponsorship and advertising. This allows businesses to monetize their podcast content while promoting their partners’ products or services.
Featuring expert guests on your show also adds credibility and helps build relationships with key stakeholders in your industry. The cross-promotional nature of podcasting ensures that both the host and the guest benefit from expanded visibility, making it a win-win for everyone involved.
How Effective Are Podcasts for Marketing?
Podcast listeners are very engaged with the podcasts they listen to, which is good for brand awareness—76% of listeners can recall at least one podcast-advertised product or service off the top of their heads.
Can You Make Money Podcasting Without Ads?
Yes. You can monetize your podcast in other ways besides ads. For example, Hello Audio lets you repurpose your videos into private podcasts that listeners can pay to unlock.
How Can a Brand Use a Podcast to Market Itself?
Listeners often develop a personal connection with the hosts, viewing them as relatable figures or even friends. This connection between the host and audience encourages long-term engagement and loyalty to the brand. It also helps establish a sense of community around both the podcast and the company it represents.
Conclusion
Incorporating the best podcasts marketing strategies into your overall content plan can significantly enhance brand engagement and visibility. Podcasts offer a unique way for businesses to reach their audience with in-depth, personalized content that fosters strong emotional connections and brand loyalty. With relatively low production costs and high listener retention, podcasts allow brands to carve out a distinctive voice in a crowded marketplace.
Additionally, they offer opportunities for cross-promotion and collaboration, further amplifying your marketing reach. For companies looking to leverage this growing medium, focusing on the best podcasts marketing strategies is a forward-thinking approach to staying competitive in 2024 and beyond.
Related Articles
- Why You Need a Content Marketing Expert for Your Brand in 2024
- Why Every Brand Needs a Professional Content Marketing Strategy
- A Detailed Guide to Effective Marketing Strategies for the Gaming Industry
- The Essentials of Effective Integrated Marketing Campaign + Templates
References
