Are you wondering which postings on social media are effective and which are not? Or are you looking for a social media analysis tool that lets you monitor every social media site from a single, easy-to-use dashboard? As an expert in social media management, I know how frustrating it is to make analysis and second-guess them, especially when you feel you do not have the full picture. To help you solve the issue of social media-related challenges, I have crafted this article to discuss 33 of the free social media analysis tools that marketers should take into account.
Key Points
- Purchasing a product that will provide you with a more in-depth analysis of the effectiveness of your social media campaign is vital.
- A collection of procedures and instruments known as social media analytics lets you gather, examine, and display data from your social media activity.
- Social media professionals can monitor performance and generate reports on Instagram, Facebook, Twitter, and LinkedIn with Buffer’s social media analytics and reporting platform.
- Social media research employs several analysis methodologies, such as geographical analysis, and narrative analysis of social media content.
- You may increase the quality and relevancy of your content, optimize your social media strategy, and boost your return on investment (ROI) by utilizing social media analytics.
Free Social Media Analysis Tools
A collection of procedures and instruments known as social media analytics lets you gather, examine, and display data from your social media activity. With the aid of social media analytics, you can monitor the development of your brand’s exposure and reputation, learn more about how your audience engages with your content, and assess whether your social media goals are in line with your business targets. You may increase the quality and relevancy of your content, optimize your social media strategy, and boost your return on investment (ROI) by utilizing social media analytics.
Credit: freepik
The Importance of a Social Media Analytics Tool in 2024
Purchasing a product that will provide you with a more in-depth analysis of the effectiveness of your social media campaign is vital. It’s quite hard to understand your audience and develop a targeted plan if you post content without monitoring its reach, interaction, and other data.
However, using a social media analytics tool ensures that you are regularly producing and disseminating content that connects with your intended audience. You can learn things like:
- How many people are seeing your posts?
- How frequently do users connect with or enjoy your content?
- How quickly has your social media following grown?
- How many leads and sales are coming from your social media posts?
Knowing these specifics gives you a better notion of what material to release, when to release it, and where to release it so that your marketing plan isn’t just shouting into space.
Free Social Media Analysis Tools
This is where I will be building you up with all the free social media Analysis tools that you need to track your social media progress.
#1. Socialinsider
With premium features for tracking and reporting social media performance as well as insights into Instagram listening, Socialinsider stands out above the other social media analytics tools.
When you use this application for social media analysis, you may track and monitor social media campaigns, compare tactics, optimize social media content, obtain benchmarks and competitive insights, obtain data on past posts, and export social media data in various forms.
#2. Agorapulse
AgoraPulse is a social media management tool that tracks trends and evaluates how well your accounts function. It gives you information on how to enhance your social media strategy and assists you in monitoring your activity on social media.
You can produce and plan content while on the go using AgoraPulse’s suite of tools, which includes email, publishing, social media analytics and reporting, monitoring, and team collaboration capabilities.
#3. Brandwatch
Brandwatch is a potent digital platform for consumer intelligence that provides social media analytics. Influencer marketing, social media management, and customer research are just a few of the digital marketing tools that Brandwatch offers.
Brandwatch tracks and examines billions of online discussions on a variety of platforms, such as news, blogs, reviews, and photos.
In addition to giving users access to a wealth of data, Brandwatch helps businesses to develop a thorough grasp of their clients’ requirements, preferences, and interests.
credit: freepik
#4. Buffer
Social media professionals can monitor performance and generate reports on Instagram, Facebook, Twitter, and LinkedIn with Buffer’s social media analytics and reporting platform.
You may export printable reports and obtain insights on Instagram stories, hashtags, audience demographics, and promoted posts with their social media analytics software.
Buffer streamlines the process for brands by allowing them to manage all of their accounts in one single location, plan their posts, and analyze social media success.
#5. Cision
Cision is a platform for PR software that provides brands with media measurement and analytics. With Cision’s analytics platform, you can comprehend and manage your brand story, reputation, and communication efforts. You may use Cision to manage PR efforts, access the appropriate media contacts, conduct individualized outreach, and track and evaluate your brand.
#6. Dash Hudson
Dash Hudson offers key platforms social media analytics and reporting. Quick statistics, personalized reports, and content benchmarks are available. Reporting, Insights, and Trends; Influencer and Creator ROI; and AI-Powered Social Listening are some of Dash Hudson’s offerings.
With the help of their social media analysis tools, you can monitor social media analytics, measure success, and gain competitive insights. You can also examine customizable reports.
#7. DashThis
With the use of DashThis, a social media reporting tool, marketers can produce stunning reports while saving hours of labor.
With the help of DashThis, marketers can effortlessly gather and organize data from multiple sources, comparing and combining it into a single dashboard that offers a thorough overview of their efforts.
DashThis caters to a wide range of industries, including franchises, non-profits, the automobile, hotel, and healthcare sectors. DashThis is an excellent tool for social media marketing reporting, as it collects data from 34 of the most well-known marketing platforms, including Google My Business, Youtube, Instagram, Ahrefs, Facebook, Google Ads, and Google Analytics 4.
#8. Determ
For PR and marketing professionals, Determ is an AI media monitoring and analytics tool. This software is great for competitor analysis, sentiment analysis of campaigns, social media monitoring, crisis communication, brand monitoring, and insight gathering on any subject. You can identify possible problems, concentrate your communication efforts, and take advantage of favorable press using Determ.
#9. Hootsuite
Hootsuite offers social media scheduling, analysis, listening, and management capabilities. Hootsuite’s social media analytics dashboard makes it simple to determine which social media networks, days of the week, and posts bring in the most money. It also offers comprehensive social media analytics, displaying web, organic, and sponsored numbers side by side.
#10. Iconosquare
Iconosquare is now a powerful analytics, reporting, publishing, and monitoring platform that serves agencies, small businesses, and large corporations.
You can efficiently manage your social media presence with Iconosquare’s brand monitoring, content scheduling, and vital analytics capability
#11. Keyhole
With the use of social media analytics tool called Keyhole, you may quickly examine a number of profiles, influencers, campaigns, and brand mentions. It offers capabilities for influencer tracking, campaign tracking, profile analytics, and social media listening.
#12. Quintly
Quintly offers tools for competitor analysis and social media analytics. Facelift just bought Quintly. It’s simple to keep tabs on, evaluate, and assess your social media activity. You can also generate and schedule reports for the major social media networks.
#13. Rival IQ
Quid recently purchased the social media analytics and benchmarking service Rival IQ. After analyzing your social media data, Rival IQ provides you with instantaneous insights to facilitate speedy decision-making.
Social media audits, social listening, competitive analysis, and social post analysis are all provided by Rival IQ. You have access to thorough analytics for every channel, and your social media reports can incorporate competition context.
#14. Semrush
You may monitor and evaluate the social media strategy of any brand with the use of Semrush’s analytics tools. You may schedule and produce interesting content for all social media platforms, stay on top of trends, monitor the most popular social media accounts in your industry, and get social media reports delivered straight to your email.
#15. SocialPilot
A complete tool for social media analytics, SocialPilot has several strong features. It offers thorough analytics for every post, independent of the platform of publication. SocialPilot serves a wide spectrum of companies, including enterprises, multi-location brands, marketing agencies, and small businesses.
#16. Sotrender
For digital agencies, Sotrender is a dashboard for social media analytics and benchmarking. With this application, you can easily generate white-labeled social media reports or automate your monthly reporting.
A number of essential elements are available in Sotrender to improve your social media management. With its Social Inbox function, Sotrender simplifies online interactions, offers competition insights, and streamlines monthly reporting for prominent platforms like Facebook, Instagram, Twitter, and YouTube.
Checklist on mastering social media management
#17. Sendible
Specifically created for marketing companies, Sendible is a solution for organizing social media content, scheduling posts, and tracking social media performance and trends.
You can easily create reports for Facebook, Instagram, LinkedIn, and other social media platforms and obtain comprehensive insights from your data by using Sendible’s social media analytics tools.
18. Sprinklr
Sprinklr Insights provides access to a user-friendly social media analytics dashboard, sophisticated social listening metrics, media monitoring, competitive benchmarking, audience insights, and more.
Thousands of the biggest companies in the world utilize Sprinklr, a unified-CXM platform, for marketing, advertising, research, customer service, and engagement.
#19. Sprout Social
One of the most well-liked social media reporting tools, Sprout Social is primarily designed for larger teams and agencies.
For all of your marketing requirements, Sprout Social offers a single point of contact for everything from social media publishing management to audience engagement and performance analysis.
With Sprout’s social media analytics tool, you may choose the metrics that best represent the data effect in social media reporting and correspond with your company’s objectives.
#20. Zoho Social
Businesses and agencies can use Zoho Social as a tool to expand, manage, and track their social media presence. It also includes a social listening capability that collects information from multiple sources. You may view specific analytics for every post, such as reach and interaction, by using Zoho Social.
#21. Emplifi
With the help of the enterprise marketing tool Emplifi, you can monitor every social media indicator needed for success. Using Emplifi, you may create a competitive analysis, evaluate sentiment analysis, and receive a prediction analysis to assist you in modifying your approach.
#22. Tailwind
The Tailwind app for companies and small businesses offers comprehensive reporting along with assistance in optimizing your social media performance. You may see stats on Pinterest, such as the number of pins you have, the number of people that follow your boards, and the possible number of impressions. Tailwind offers standard stats for Instagram, including followers, engagement, reach, comments, likes, and shares.
#23. Cyfe
With Cyfe, you can keep an eye on all of your key performance indicators, see your KPIs, and communicate them to your team in one easy-to-use dashboard. You can add all of your social media accounts to Cyfe and then retrieve reports for individual accounts.
#24. Followerwonk
With its Twitter analytics tools, Followerwonk gives you detailed information about your followers. The software divides your followers into groups and offers a wealth of demographic information. This social media analytics tool is awesome since it allows you to search followers based on their names and bio keywords. Additionally, you can group them according to their influence and activities. The app’s graphic graph allows you to compare yourself to your rivals.
#25. Audience
The audience intelligence insights provided by Audiences are quite helpful in gauging Twitter performance. The app’s sophisticated usage of machine learning allows you to collect detailed information about your audience. Every bit of information gathered aids in your understanding of your intended market.
#26. Talkwalker
Talkwalker is a social media reporting tool that offers limitless free searches for hashtags and phrases. You may search for hashtags and keywords on all social media platforms, news websites, forums, and blogs using this app. You can observe how conversations, mentions, top posts, and sentiment analysis are distributed, which can help you figure out what resonates and what doesn’t with your target audience.
#27. Social Status
With the help of Social Status, agencies and digital marketers may generate reports on various social media networks, personalize them, and brand them with different clientele.
The social media reports are even available for download in several forms. This social media tool is useful since it allows you to track influencer campaigns, analyze competitors, and monitor your organic performance.
#28. Meltwater
Meltwater offers a variety of functions, such as social listening, social monitoring, and analytics.
You can monitor mentions of your brand, social media activity, and other media sources’ observations about your content. Numerous blogs, social media platforms, news websites, and forums provide data to this social media analytics tool.
You can stay up to date with the newest industry trends by learning more about them through this.
#29. BuzzSumo
BuzzSumo is an advanced social media analytics platform with capabilities for creating content. With the greatest themes for content creation and detailed analysis at your disposal, creating audience-focused content is simple. You may use this tool to monitor your social media activity as well, which will help you choose what kind of content you can trust more.
#30. SparkToro
With the purpose of assisting you in better understanding your audience (as well as the target audience you wish to attract), SparkToro is an audience intelligence tool that examines websites and social media accounts. Information such as what your audience follows reads, listens to, watches, shares, and discusses online can be presented to them.
#31. Google Analytics
Google Analytics is useful for examining the effects of social media as a marketing channel and source of traffic, even if it was not designed for in-depth website traffic analysis. You can see how many visits your site gets from each of the major social networks by clicking Acquisition > Social > Overview. You can connect conversions and targets to your revenue.
#32. Later
For smaller brands and creators that prefer to see and assess social media content before posting, Later truly shines. Although Later can assist you in tracking the effectiveness of your social media posts and scheduling posts at the best times, it lacks certain more sophisticated analytics tools like industry benchmarking and competition analysis.
#33. Channelview Insights
You can examine YouTube videos and channel performance using Channelview Insights, just like you can with all your other social media accounts. Additionally, you can plan for regular, automatic reporting.
What Are the Methods for Analysing Social Media?
Depending on the platform and goal of the project, a wide range of data types may be produced. These include network data, recorded actions like likes and shares, photos, or screenshots from profiles. Social media research employs several analysis methodologies, such as geographical analysis, narrative analysis of social media content, coding of photos and non-text data, and big data analysis using tools like R.
What Are the Four Types of Social Media Analytics?
Let me clarify the four different categories of social media analytics.
#1. Descriptive Analytics
The query “what is happening” is addressed by descriptive analytics. “What took place?” These analytics group together data kinds that are comparable to create a coherent perspective. For sentiment analysis, for example, comments and posts might be collected together.
#2. Diagnostic Analysis
Numbers are the main focus of diagnostic analysis: like counts, follower counts, pageviews, reviews, shares, and so on. This kind of analytics looks at how posts and campaigns perform and tries to figure out what makes them work.
#3. Predictive Analysis
Prescriptive and predictive analytics, on the other hand, are proactive in that they make an effort to forecast shifts, trends, and occurrences based on data that is already available. It can be as basic as anticipating potential trips to a place based on posts indicating that intention, or as complex as predicting entire trends and phenomena based on mentions.
#4. Prescriptive Analysis
Lastly, data analysis done with the goal of recommending the optimum course of action at any particular time is known as prescriptive analysis. Applying this can be useful in a variety of contexts, such as managing social media crises and incidents and determining how well an apology aligns with the target audience, or determining consumer preferences and how best to tailor sales processes to certain client groups.
Related Articles
- Best Social Media Customer Service Practices for 2024 (Detailed Guide)
- Social Media Engagement: 7 Interactive Post Ideas That Helped Us.
- 10 BEST SOCIAL MEDIA MONITORING TOOLS IN 2024
Reference
