When I initially started as a content manager, I learned that finding excellent content authors was similar to digging for gold. Although there were many candidates, only a few genuinely had the skills and imagination required to create amazing content. This experience taught me an important lesson: the job description you create is critical to attracting the best content writer.
Who is a Content Writer?
A content writer is a professional who produces written content for a variety of platforms, including websites, blogs, social media, and marketing materials. Their primary purpose is to provide entertaining, informative, and relevant content for the target audience. Content writers frequently conduct research on themes, adhere to style rules, and use SEO (Search Engine Optimization) techniques to increase the exposure and reach of their content.
Content writers are in charge of ensuring uniformity in style and format throughout all projects, as well as engaging with other team members to provide the finest content possible. Additional jobs and responsibilities include:
- Complete writing tasks, fulfill deadlines, and adhere to content requirements in terms of style and project parameters.
- Revising content when customers or clients want modifications.
- Creating style guides or suggesting modifications to ensure content is consistent and understandable.
- Working with customers to establish their content requirements
- Conduct research on any particular topic.
- Optimizing content for SEO and accessibility.
- Writing compelling content for blogs, ebooks, case studies, video scripts, infographics, and other assets.
- Identifying holes in content and suggesting new topics.
- Editing content to ensure the voice, grammar, and style are correct.
- Creating and scheduling posts for several social media channels.
- Keeping up with industry developments to enhance content development.
- Creating clear content by simplifying complicated concepts and collaborating with internal stakeholders to maintain consistent messaging, branding, and style.
- Managing and finishing work on schedule for different content writing assignments.
- Working with content strategists to create editorial schedules.
A Template for Getting Started
Here’s a template to help you build your content writer job description. Tailor it to your company’s needs and culture:
Content Writer Job Description Template
Introduction:
At [Company Name], we have a mission to [Company Mission]. Our content team contributes significantly to [Company Achievement/Impact]. We are searching for a great Content Writer to join our team and help influence the future of [Industry/Field].
Responsibilities:
- Conduct research and create high-quality content on themes such as [Topic 1], [Topic 2], and [Topic 3].
- Work with the marketing team to create a content strategy and editorial calendars.
- Optimize your content for SEO to maximize organic visitors.
- Edit and proofread a content to ensure it adheres to our quality requirements.
- Stay current with industry developments and incorporate pertinent insights into your content.
Requirements:
- Bachelor’s degree in English, Journalism, Marketing, or a comparable discipline.
- At least three years of experience in content authoring or an equivalent function.
- Proficient with content management platforms such as WordPress.
- A solid understanding of SEO fundamentals and best practices.
- Strong writing, editing, and proofreading skills.
- A creative attitude and keen attention to detail.
Work Environment:
- A collaborative and inventive team culture.
- Working hours are flexible, and remote work is an alternative.
- Opportunities for professional development and career advancement.
Benefits:
- Competitive salary with performance-based bonuses.
- Medical, dental, and vision insurance.
- Paid vacation and holidays.
Want to craft the perfect job description for your next content writer? Download our free Content Writer Job Description Template now and get started!
Content Writer Job Description Template
When I first hired a content writer, I made the error of using a generic job description. As a result, we received a large number of applications, but only a few prospects were a good fit. After changing the job description to make it more detailed and engaging, we attracted many excellent candidates, one of whom went on to become our content lead. This experience demonstrated the value of a well-written job description in recruiting the right candidates.
How To Write an Irresistible Content Writer Job Description
In this section, I’ll share the insights and strategies I’ve learned to help you write an irresistible content writer job description that stands out and attracts top-tier talent.
#1. Begin with a compelling introduction
The introduction of your job description should convey the spirit of your firm as well as the relevance of the post. Share your mission, values, and what makes your organization unique. This is where storytelling excels.
For example, in my former company, we began our job descriptions with a tale of how our content assisted a struggling startup in growing its customer base by 300% in six months. This not only demonstrated our accomplishment but also the influence that a smart content writer can have.
#2. Clearly define responsibilities
Top writers want to understand exactly what they are getting up for. Describe the day-to-day tasks, such as researching industry themes, developing compelling content, and working with other departments. Avoid generic language like “assist with content creation” and instead be specific: “Produce three blog posts per week on topics such as digital marketing trends and SEO best practices.”
#3. Emphasize Required Skills and Qualifications
It is critical to be specific about the skills and qualifications you are looking for. This can include specific levels of experience, familiarity with specific tools (such as WordPress or SEO software), and soft skills like creativity and attention to detail.
According to a HubSpot survey, 40% of marketers believe content marketing is a critical component of their entire marketing strategy, therefore, stressing the role’s importance can attract candidates who are enthusiastic about content development.
#4. Provide an Overview of the Work Environment
Top candidates also look for a positive business culture. Describe your work atmosphere, whether it is collaborative, fast-paced, or innovative. Include any special perks or benefits, such as flexible work hours, remote work possibilities, or professional development chances. According to Glassdoor, 56% of job seekers value a company’s culture more than compensation.
#5. Highlight Growth Opportunities
Ambitious content writers choose professions that allow them to grow and advance. Identify prospective career options and chances for professional development. Share success stories on how prior employees succeeded in the company. This not only motivates prospects but also demonstrates that your organization values its employees’ futures.
What Makes a Good Content Writer?
A good content writer must have strong research skills because they will need to grasp a variety of topics, what clients are looking for, and their organization’s demands. They must also have strong writing skills because they will be generating a variety of content to help their firm sell items and services.
Who Does a Content Writer Work With?
A marketing manager frequently supervises a content writer who collaborates with a marketing team and makes sure that the content is timely and meets the needs of the company.
Key Takeaways
- Engage potential applicants from the start with an engaging tale about your company’s effect.
- Clearly define the tasks and expectations to attract suitable individuals who understand what they’re signing up for.
- Describe the skills and experience required to weed out unqualified candidates.
- Give candidates an idea of your work environment and what sets your organization apart.
- Demonstrate the possibilities for career growth to attract ambitious talent.
Conclusion
Creating an effective content writer job description requires both art and science. By emphasizing storytelling, and specificity, and highlighting your company culture and growth potential, you can recruit top writing talent to propel your content strategy ahead. Remember, your job description is generally a potential candidate’s first impression of your organization, so make it count.
What tactics have you found most beneficial for attracting great writing talent?
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