Understanding the Difference Between Branding vs Logo
As a Nigerian, I have always witnessed the terms branding vs. logo often get thrown around interchangeably, but…
10 Examples of Crisis Management: Brands That Did it Right
We all want to think we can perform well under pressure, rise to every challenge, handle criticism as…
Branding vs Positioning: Understanding the Difference
You’ve probably heard the terms branding vs positioning used a lot in the business world. They are always…
Branding vs Visual Identity: What Are They and Why Do They Matter for Your Brand?
So, you know how you can instantly recognize certain brands just by seeing their logo or hearing their…
Branding vs Trademark: What Every Business Owner Needs to Know
Think of your brand as the entire identity of your business—how it looks, feels, and connects with people.…
Branding vs. Advertising: Understanding the Difference
In Nigeria’s competitive business landscape, the distinction between branding vs advertising is like the difference between planting a…
Branding vs. Brand Identity: Understanding the Key Differences to Build a Strong Brand
Have you ever walked into a shop or restaurant and felt like you were in a special place?…
Branding vs. Marketing: Examples and Differences
In the fast-paced and competitive Nigerian business scene, understanding the difference between branding vs marketing is like knowing…
Branding vs. Performance Marketing: Which Strategy Drives Better Results?
Have you heard about performance marketing? Let me explain briefly how I heard it for the first time.…
Understanding the Concept of Branding vs. Marketing vs. Sales
Have you ever wondered what’s the difference between branding vs marketing vs sales? Maybe you’ve noticed people using…